Beverly Macy

Sizzle, fizzle -- everyone's got an opinion of the Facebook IPO. That's the beauty of social media, right? Everyone's got a voice and every voice counts.

The "sizzle" side goes something like this: "Are you kidding me? This is huge and everyone got what they wanted. The company got...

Facebook's IPO is this week. For better or for worse, social media has created a shared world. Everything that everyone does is increasingly online and mobile and shareable by all. In real-time.

That is both the good news and the bad news. Everyone has a voice, but it's getting...

Social Sports is near and dear to my heart. My company is betting on the power of social media to transform every aspect of the sports ecosystem from the fans, to the players, leagues, teams, and sponsoring brands.

These days the true winner is the player who realizes early...

A cool fashion mash-up is trending that brings music, entertainment, technology, lifestyle and social media together and it is happening the loudest in Los Angeles, Calif.

Partly due to L.A. now being the largest apparel industry market in the country, this wave is also being propelled by young, multi-ethnic,...

Just when you were getting worried that "there's an app for that" was taking over the world, a lovely, charming, inventive and awesomely wonderful video comes flying into the digital stream.

If you haven't seen "Caine's Arcade" yet, stop reading this blog post and WATCH IT. It's the...

How many of you did not look at your first quarter 401(k) statement on March 31? Even though the stock market is rising, most Gen Xers and many Baby Boomers with a 401(k) are still feeling the pinch from the financial free fall that began in 2008. And most everyone...

Twitter turned 6 years old on March 21, 2012. Saturday's exploding news headlines confirmed that 6-year-old Twitter is now part of the very fabric of our lives. It is the new nervous system that vibrates with the real-time sentiment of raw human emotion. From public outrage regarding Trayvon...

One of yesterday's trending topics on Twitter was "Peyton Manning." Manning was released by the Indianapolis Colts and gave this heartfelt interview during a press conference.

On March 1, The Los Angeles Times reported that ESPN would begin streaming live college basketball championship...

By now, practically everyone on the planet has heard about NBA phenom Jeremy Lin. His 'rags to riches' story is already a legendary tale of persistence, talent, guts, and glory. A true American saga. Plus, the New York Knicks sensation is super fun to watch.

Social...

A friend mentioned today that it felt like we experienced a group hug on Twitter the moment the news hit that beloved pop icon Whitney Houston was found dead in Beverly Hills. The singer was in town for the Clive Davis pre-Grammy party last night. The shock sped around the...

The world's television screens are tuned to today's big event in Indianapolis -- Super Bowl XLVI. Everything's poised for the big day -- the NFL Social Media Command Center is humming, Madonna has rehearsed and is ready, the Patriots and the Giants are raring to get...

And just in time. The world has finally realized the power of real-time social media and how it can make or break a brand, an event, or a message. Social TV has truly arrived -- and it is entirely controlled by the conversation taking place on Twitter, Facebook -- not...

Social media rules the Awards season. And the Bowl season, as in Super Bowl. And the primary season, as in GOP.

The simple fact is that social media is upending the predicting game completely. Entertainment critics, political pundits, technology trend watchers, and maybe even bookmakers, are having a hard...

That's what the CEO of a $50M dollar company recently asked his VP of Marketing. "Because if we do we're wasting time and money." Unbelievable, I know.

Here we are at the dawn of 2012 and we seem to be facing an ever-widening knowledge gap in the workplace around...

True story: Recently, a large public company sent an email to over 20,000 employees asking them to "Like" the new corporate Facebook page. Over 5,000 employees respond almost immediately. Two weeks later, a different department of the same company sent an email with this warning: "No employee of our company...

The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point -- hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe -- with no slowdown in sight.

This is the creation of the...

As we continue to study the complex phenomenon that is social media, it is becoming evident that for every positive there is a negative; that for every story of the power of social networking there is a story of the peril of social networking. We've recently seen a perfect example...

I am on a mission to help Fortune 500 companies answer the question, "What is social media and how can it help our company?"

Senior executives and managers can not make decisions or allocate budget to something they know very little about. You are at a competitive disadvantage if...

Social Media Marketing burst on the scene a few years ago to the delight of many and the bewilderment of others. Suddenly, conversational marketing became real. And most brands had forgotten the art of conversation in their interactions with customers. New terms like transparency, authenticity, and real-time permeated the disruptive...

It is with great sadness that the world is bidding a fond farewell to a true genius. Steve Jobs' passing is just heartbreaking. His love of discovery and innovation is legendary and will be greatly missed.

Especially sad, given the times really seem to call for the kind of spirit...