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Beverly Macy
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Entries by Beverly Macy

Here's How Your Enterprise Can Make The Great Digital Transformation of 2016

(0) Comments | Posted February 2, 2016 | 1:18 PM

The Great Digital Transformation of 2016 actually started years ago. But as the new reality is dawning, companies are becoming increasingly aware that they had better find a forward path across the great looming digital divide.

Successful digital transformation is no longer a 'nice to have'. It must now...

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How Important Big and Small Data Will Be in 2016

(0) Comments | Posted January 5, 2016 | 4:16 PM

Big Data is everywhere and demand for big data expertise across a range of industries will continue to see significant growth in 2016. That's because companies are realizing that capturing and analyzing data about consumers, buyers, suppliers and partners actually works to make the company smarter internally and increase the...

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How Experience Marketing Is Changing The Game in 2016

(0) Comments | Posted December 13, 2015 | 10:22 PM

Consumers don't want to just buy products. Or brands. Consumers want more. They want experience. And the brands that can deliver will change the game and ultimately ring the cash register.

It's not just millennials, either. The integration of social media into our daily lives coupled with the desire to...

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Cyber Monday, Mobile Fail For Many

(1) Comments | Posted November 30, 2015 | 6:29 PM

You'd have to be under a rock to not know that this week saw Cyber Monday - the biggest online shopping day of the year. In fact, according to Adobe, Cyber Monday will likely shatter previous records and is on target to be the largest online sales day...

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4 Big Trends in Digital Media in 2016

(1) Comments | Posted October 20, 2015 | 4:43 PM

Digital Media is the culmination of most of the trends of the past 5 years. Everything from website optimization to SEO to email marketing is included. Add to that social, mobile, apps, gamification, messaging apps, and even IoT and we're just about there.

Here's what to look for in 2016:

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Internet of Things in Sports

(0) Comments | Posted October 4, 2015 | 11:02 PM

By 2020 the Internet of Things is on target to be a trillion dollar industry with approximately 26 billion objects set to be linked together on the Internet. This trend will literally affect everyone's daily life and most industries and businesses.

Including the Sports and Entertainment industries. In...

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Play Ball! How Technology is Changing Sports for the Better

(1) Comments | Posted August 31, 2015 | 9:31 AM

It really is a whole new ball game. As we approach Labor Day 2015 and get ready for Gravity Summit SportsTech 2015, let's look at how pervasive technology is in sports.

From big data in the Olympics to smart helmets on the field, from virtual reality...

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Here's What's New in Sports and Silicon Valley

(0) Comments | Posted August 3, 2015 | 1:46 AM

Last year cnet did a piece about how the Golden State Warriors were bringing beacons and Google Glass to the fan experience. In fact, Silicon Valley loves their local Golden State Warriors, and after a forty-year wait, they finally got to celebrate an NBA championship with the rest...

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Here's How Programmatic Ads Are Reshaping Media

(0) Comments | Posted July 5, 2015 | 11:35 PM

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements...

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Here's How Periscope Might Become a Real 'Thing' for Business

(3) Comments | Posted June 8, 2015 | 7:14 PM

Back in May I wrote about Periscope after the Mayweather-Pacquiao fight.

This last week, I completed 7 in 7 -- broadcasting Periscopes (scopes) for 7 days. I wanted to see for myself what was going on. Right now, just a few weeks in, it's really the wild...

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Here's How #IoT and #Big Data Will Improve Customer Service

(1) Comments | Posted May 18, 2015 | 12:14 AM

Internet of Things is everywhere now. Your car, for example, is capable of providing real-time diagnostic and gps location data and also track speed, fuel consumption and engine data.

The concept that sensors not only connect things but also record and store data is becoming more...

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Here's the Future: Mayweather-Pacquiao LIVE on Periscope

(0) Comments | Posted May 3, 2015 | 11:02 PM

Did you pay to see the so-called 'fight of the century' between Floyd "Money" Mayweather and Manny "Pac-Man" Pacquaio? Tons of bars and other public spots paid a pretty penny to make the event available to their customers - and many say it paid off big time.

What caught my...

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Here's How Influencer Marketing Propels Big Studio Movies

(0) Comments | Posted April 22, 2015 | 2:27 PM

Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.

Those...

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Here's How Mobile and Social Are Changing the 2016 Presidential Race

(0) Comments | Posted April 14, 2015 | 12:56 PM

To say that social media has changed the political campaigning landscape forever is an understatement. Candidates should have a robust Facebook and Twitter presence, followed by a healthy understanding of how best to deploy other platforms like Snapchat and Instagram.

Clearly, voters' media consumption habits have changed and social and...

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Here's How the Internet of Things Will Impact How We Work

(3) Comments | Posted March 22, 2015 | 11:32 PM

As the first quarter of 2015 comes to a close, it's time to look at how the Internet of things will impact how we work in the enterprise.

For one thing, the new millennial workforce is steadily invading every industry around the world. This is the largest generation ever to...

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Everyone Thinks #TheDress Broke the Internet

(1) Comments | Posted February 28, 2015 | 2:00 PM

They also thought Kim's booty broke the Internet. In the noisy, crowded social media world, anything that can captivate an audience's attention is golden. Of course, by now, everyone knows what #TheDress is...someone today called me and simply said, "Ok, what color do you think it is?"

...
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Brands Go Digital for NFL Super Bowl XLIX

(0) Comments | Posted January 20, 2015 | 11:50 AM

In the Power of Brand Management class at UCLA Extension this quarter we're previewing and analyzing 2015's Super Bowl XLIX advertisements. We're looking at whether or not the brand meets its promise and how effectively. Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to...

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2015 - The Year of the Message App for Consumers and Business

(0) Comments | Posted December 10, 2014 | 5:46 PM

We are about to witness a massive leap in message apps for both consumers and the enterprise. 2015 will be the Year of the Message App. The sheer scale and reach of apps like WhatsApp, WeChat, Line, Kik and even FB Messenger is huge and not to be ignored. Message...

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Top 3 Trends in the Collaborative Enterprise for 2015

(1) Comments | Posted November 18, 2014 | 3:21 PM

Communication and employee engagement in the corporate enterprise is broken and has been for a long time.

The truth is, most people still work like its 1995. Everyone's locked in departmental silos and no one communicates or shares information with each other. Existing tools like legacy...

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Social Media Is Dead

(1) Comments | Posted October 21, 2014 | 12:10 PM

Actually, social media is slowly morphing into Digital Media -- an umbrella that covers Social, Mobile, Web, Games, and Apps.

What's important for marketers is that this must now be part of your 360-degree view of the landscape. Digital Media Marketing requires a seamless multi-screen strategy so that your...

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