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Beverly Macy
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Entries by Beverly Macy

Play Ball! How Technology is Changing Sports for the Better

(1) Comments | Posted August 31, 2015 | 8:31 AM

It really is a whole new ball game. As we approach Labor Day 2015 and get ready for Gravity Summit SportsTech 2015, let's look at how pervasive technology is in sports.

From big data in the Olympics to smart helmets on the field, from virtual reality...

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Here's What's New in Sports and Silicon Valley

(0) Comments | Posted August 3, 2015 | 12:46 AM

Last year cnet did a piece about how the Golden State Warriors were bringing beacons and Google Glass to the fan experience. In fact, Silicon Valley loves their local Golden State Warriors, and after a forty-year wait, they finally got to celebrate an NBA championship with the rest...

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Here's How Programmatic Ads Are Reshaping Media

(0) Comments | Posted July 5, 2015 | 10:35 PM

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements...

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Here's How Periscope Might Become a Real 'Thing' for Business

(3) Comments | Posted June 8, 2015 | 6:14 PM

Back in May I wrote about Periscope after the Mayweather-Pacquiao fight.

This last week, I completed 7 in 7 -- broadcasting Periscopes (scopes) for 7 days. I wanted to see for myself what was going on. Right now, just a few weeks in, it's really the wild...

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Here's How #IoT and #Big Data Will Improve Customer Service

(1) Comments | Posted May 17, 2015 | 11:14 PM

Internet of Things is everywhere now. Your car, for example, is capable of providing real-time diagnostic and gps location data and also track speed, fuel consumption and engine data.

The concept that sensors not only connect things but also record and store data is becoming more...

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Here's the Future: Mayweather-Pacquiao LIVE on Periscope

(0) Comments | Posted May 3, 2015 | 10:02 PM

Did you pay to see the so-called 'fight of the century' between Floyd "Money" Mayweather and Manny "Pac-Man" Pacquaio? Tons of bars and other public spots paid a pretty penny to make the event available to their customers - and many say it paid off big time.

What caught my...

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Here's How Influencer Marketing Propels Big Studio Movies

(0) Comments | Posted April 22, 2015 | 1:27 PM

Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.

Those...

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Here's How Mobile and Social Are Changing the 2016 Presidential Race

(0) Comments | Posted April 14, 2015 | 11:56 AM

To say that social media has changed the political campaigning landscape forever is an understatement. Candidates should have a robust Facebook and Twitter presence, followed by a healthy understanding of how best to deploy other platforms like Snapchat and Instagram.

Clearly, voters' media consumption habits have changed and social and...

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Here's How the Internet of Things Will Impact How We Work

(3) Comments | Posted March 22, 2015 | 10:32 PM

As the first quarter of 2015 comes to a close, it's time to look at how the Internet of things will impact how we work in the enterprise.

For one thing, the new millennial workforce is steadily invading every industry around the world. This is the largest generation ever to...

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Everyone Thinks #TheDress Broke the Internet

(1) Comments | Posted February 28, 2015 | 1:00 PM

They also thought Kim's booty broke the Internet. In the noisy, crowded social media world, anything that can captivate an audience's attention is golden. Of course, by now, everyone knows what #TheDress is...someone today called me and simply said, "Ok, what color do you think it is?"

...
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Brands Go Digital for NFL Super Bowl XLIX

(0) Comments | Posted January 20, 2015 | 10:50 AM

In the Power of Brand Management class at UCLA Extension this quarter we're previewing and analyzing 2015's Super Bowl XLIX advertisements. We're looking at whether or not the brand meets its promise and how effectively. Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to...

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2015 - The Year of the Message App for Consumers and Business

(0) Comments | Posted December 10, 2014 | 4:46 PM

We are about to witness a massive leap in message apps for both consumers and the enterprise. 2015 will be the Year of the Message App. The sheer scale and reach of apps like WhatsApp, WeChat, Line, Kik and even FB Messenger is huge and not to be ignored. Message...

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Top 3 Trends in the Collaborative Enterprise for 2015

(1) Comments | Posted November 18, 2014 | 2:21 PM

Communication and employee engagement in the corporate enterprise is broken and has been for a long time.

The truth is, most people still work like its 1995. Everyone's locked in departmental silos and no one communicates or shares information with each other. Existing tools like legacy...

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Social Media Is Dead

(1) Comments | Posted October 21, 2014 | 11:10 AM

Actually, social media is slowly morphing into Digital Media -- an umbrella that covers Social, Mobile, Web, Games, and Apps.

What's important for marketers is that this must now be part of your 360-degree view of the landscape. Digital Media Marketing requires a seamless multi-screen strategy so that your...

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Watching the iWatch and the Battle for the Smart Home

(0) Comments | Posted September 10, 2014 | 5:47 PM

Big news yesterday as Apple shows the world how it's done. The results? A (free) U2 album on iTunes; a larger screen; paving the way for mobile payments; and, of course, the long-awaited iWatch.

Jury's still out on exactly who wants to watch their watch. Wearables is an exciting topic...

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Social Media Freakout and Mo'Ne Mania

(0) Comments | Posted August 21, 2014 | 3:07 PM

It's the hottest sports story this summer. Mo'Ne Davis, the 13-year-old baseball pitching sensation from Philly, throws a mean 70 mph pitch and just made the SI cover as the first Little Leaguer ever! WOW.

Social media is freaking out, of course. And why not? It's been...

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3 Key Internet-of-Things Trends in Mid-2014

(0) Comments | Posted July 15, 2014 | 3:20 PM

The Internet of Things market will be worth $7.1 trillion by 2020, according to a study by the International Data Corporation (IDC). BI Intelligence finds that 1.9 billion once-inert everyday and enterprise devices are already connected to the internet -- from parking meters to home thermostats -- and...

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Forget Climate Change Deniers - Insurance Companies Are About To Sue Towns & Cities Who Fail To Prepare For Climate Change

(0) Comments | Posted June 9, 2014 | 12:50 PM

As the climate change debate drones on and on, a new development this past week got me thinking. Like many perplexing problems of our times, solutions often come out of left field, usually in the form of disruptive technology. Sometimes solutions come from greed. And sometimes that's a good thing.

...
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Here's How #myNYPD Could Be Saved

(0) Comments | Posted April 28, 2014 | 11:48 AM

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong.

So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?...

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Here's What's Important About the Internet of Things Day 2014

(2) Comments | Posted April 13, 2014 | 1:32 PM

April 9, 2014 was the Global Internet of Things Day and people and organizations from all over gathered to talk about the next NEW thing.

More than social media, more than smart phones -- and maybe because of social media and smart phones -- the Internet...

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