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Beverly Macy
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Entries by Beverly Macy

Here's How the Internet of Things Will Impact How We Work

(3) Comments | Posted March 22, 2015 | 10:32 PM

As the first quarter of 2015 comes to a close, it's time to look at how the Internet of things will impact how we work in the enterprise.

For one thing, the new millennial workforce is steadily invading every industry around the world. This is the largest generation ever to...

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Everyone Thinks #TheDress Broke the Internet

(1) Comments | Posted February 28, 2015 | 1:00 PM

They also thought Kim's booty broke the Internet. In the noisy, crowded social media world, anything that can captivate an audience's attention is golden. Of course, by now, everyone knows what #TheDress is...someone today called me and simply said, "Ok, what color do you think it is?"

...
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Brands Go Digital for NFL Super Bowl XLIX

(0) Comments | Posted January 20, 2015 | 10:50 AM

In the Power of Brand Management class at UCLA Extension this quarter we're previewing and analyzing 2015's Super Bowl XLIX advertisements. We're looking at whether or not the brand meets its promise and how effectively. Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to...

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2015 - The Year of the Message App for Consumers and Business

(0) Comments | Posted December 10, 2014 | 4:46 PM

We are about to witness a massive leap in message apps for both consumers and the enterprise. 2015 will be the Year of the Message App. The sheer scale and reach of apps like WhatsApp, WeChat, Line, Kik and even FB Messenger is huge and not to be ignored. Message...

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Top 3 Trends in the Collaborative Enterprise for 2015

(1) Comments | Posted November 18, 2014 | 2:21 PM

Communication and employee engagement in the corporate enterprise is broken and has been for a long time.

The truth is, most people still work like its 1995. Everyone's locked in departmental silos and no one communicates or shares information with each other. Existing tools like legacy...

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Social Media Is Dead

(1) Comments | Posted October 21, 2014 | 11:10 AM

Actually, social media is slowly morphing into Digital Media -- an umbrella that covers Social, Mobile, Web, Games, and Apps.

What's important for marketers is that this must now be part of your 360-degree view of the landscape. Digital Media Marketing requires a seamless multi-screen strategy so that your...

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Watching the iWatch and the Battle for the Smart Home

(0) Comments | Posted September 10, 2014 | 5:47 PM

Big news yesterday as Apple shows the world how it's done. The results? A (free) U2 album on iTunes; a larger screen; paving the way for mobile payments; and, of course, the long-awaited iWatch.

Jury's still out on exactly who wants to watch their watch. Wearables is an exciting topic...

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Social Media Freakout and Mo'Ne Mania

(0) Comments | Posted August 21, 2014 | 3:07 PM

It's the hottest sports story this summer. Mo'Ne Davis, the 13-year-old baseball pitching sensation from Philly, throws a mean 70 mph pitch and just made the SI cover as the first Little Leaguer ever! WOW.

Social media is freaking out, of course. And why not? It's been...

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3 Key Internet-of-Things Trends in Mid-2014

(0) Comments | Posted July 15, 2014 | 3:20 PM

The Internet of Things market will be worth $7.1 trillion by 2020, according to a study by the International Data Corporation (IDC). BI Intelligence finds that 1.9 billion once-inert everyday and enterprise devices are already connected to the internet -- from parking meters to home thermostats -- and...

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Forget Climate Change Deniers - Insurance Companies Are About To Sue Towns & Cities Who Fail To Prepare For Climate Change

(1) Comments | Posted June 9, 2014 | 12:50 PM

As the climate change debate drones on and on, a new development this past week got me thinking. Like many perplexing problems of our times, solutions often come out of left field, usually in the form of disruptive technology. Sometimes solutions come from greed. And sometimes that's a good thing.

...
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Here's How #myNYPD Could Be Saved

(0) Comments | Posted April 28, 2014 | 11:48 AM

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong.

So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?...

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Here's What's Important About the Internet of Things Day 2014

(2) Comments | Posted April 13, 2014 | 1:32 PM

April 9, 2014 was the Global Internet of Things Day and people and organizations from all over gathered to talk about the next NEW thing.

More than social media, more than smart phones -- and maybe because of social media and smart phones -- the Internet...

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Here's How Oculus Rift Could Change Advertising

(0) Comments | Posted March 27, 2014 | 4:36 PM

The announcement that Facebook spent $2 billion of it's enormous cash reserves on Oculus Rift, the virtual reality headset for 3D gaming, rocked the tech, social and gaming world this week.

There's a lot of conversation and posting going on about how upset gamers are, and how the Kickstarter...

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Here's the Latest on Intranets in the Social Enterprise

(0) Comments | Posted March 18, 2014 | 4:08 PM

Collaboration and communication in large enterprise organizations should be getting easier with mobile, social and the cloud. There's a ton of reasons why it's more critical than ever to get this right.

As the workplace is undergoing a transformation, with millennials targeted to be 75 percent of the workforce...

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Academy Awards Selfie Breaks Twitter for Fun

(0) Comments | Posted March 4, 2014 | 2:30 PM

By now, everyone's read and heard about Ellen DeGeneres' selfie that was 1) amazing, with all those stars! and 2) broke all records at more than 2 million retweets in two hours during the broadcast of the 86th Academy Awards on ABC.

DeGeneres shared the selfie via her...

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Is Facebook Trying to Outrun WeChat?

(0) Comments | Posted February 20, 2014 | 2:32 PM

Facebook's purchase of Whatsapp for $16 billion is getting a ton of press. Everyone is either talking about how brilliant Facebook is, or how scared they are. I think it's both.

No doubt about it, Facebook is still the big Goliath in terms of sheer numbers, and is...

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Here's How Brands Are Leveraging The Olympics

(1) Comments | Posted February 11, 2014 | 11:04 AM

Peter Ueberroth, who ended up with a nearly $250 million surplus from the 1984 Olympic games in Los Angeles, was named TIME's Man of the Year in 1984 and brands have been leveraging that gold ever since.

In the past 30 years, brands have gotten better at leveraging...

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The Smart Workforce Is Ready To Take Over

(0) Comments | Posted January 28, 2014 | 9:29 AM

The demographics tell the story -- our current workforce is aging out and the millennials are at the door. That doesn't mean there aren't those who can and will pursue second and third careers. after they take the corporate package or get outsourced, of course.

And waiting in the wings...

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The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

(0) Comments | Posted January 6, 2014 | 11:17 AM

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's when Oreo slipped in the now-infamous tweet: "Power out? No problem. You can still dunk in the dark," and made marketing history....

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#SocialSports Fans Are Begging for Better Stadium Infrastructure

(0) Comments | Posted December 20, 2013 | 10:00 AM

When it comes to sporting events, the fan experience is everything. The better the experience, the more likely fans will come back over and over again.

These days, fans are streaming into stadiums armed with smart phones and tablets and an avalanche of downloaded apps. They want full immersion...

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