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Beverly Macy

Entries by Beverly Macy

Here's Why Emoji's In Marketing Hold So Much Promise For Brands

(0) Comments | Posted May 8, 2016 | 10:49 PM

Emoji use - from custom emojis for Coke and Dominos - to Facebook Reactions - may hold enormous promise for brands.

The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from...

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Prince Broke the Internet and the Queen's Social Media Efforts Show the Power of Social Media Marches On

(0) Comments | Posted April 25, 2016 | 12:26 AM

Prince broke the Internet. Sadly, on April 21, 2016 news of Prince reached the whole world -- all at the same time. From CoS: "First he killed Twitter -- inspiring everyone with even a passing appreciation for his music to fire off a tribute -- and then he...

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From Connected Cows to Wearables for Seniors -- Here's Where We Are With Internet of Things Post-#IoTDay2016

(0) Comments | Posted April 14, 2016 | 12:00 AM

What do connected cows and wearables for seniors have in common? They are just two new innovative solutions in the world of #Iot 2016.

The business and consumer promise of the Internet of Things is well known -- even Goldman Sachs predicts a $2 trillion dollar market by...

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Will It Connect? How The Smart Cities Movement Uses Internet of Things

(0) Comments | Posted March 15, 2016 | 4:40 PM

Will it connect? That is the key question in the world of IoT. And, yes, just about everything can and (maybe) will connect, eventually. From smart cars to smart homes to smart golf clubs, fitness trackers, and kitchens,and even the manufacturing floor, everything will be connected and shared.


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Here's 3 Digital Trends in the 2016 Presidential Race The Will Make A Difference

(1) Comments | Posted February 16, 2016 | 12:33 PM

TV ads in politics seem have minimal impact on voters or polls these days.

Just look at the money being poured into the current crop of US Presidential candidates in the 2016 Presidential race. Jeb Bush lags in most every poll - even after Right to Rise, the super...

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Here's How Your Enterprise Can Make The Great Digital Transformation of 2016

(0) Comments | Posted February 2, 2016 | 12:18 PM

The Great Digital Transformation of 2016 actually started years ago. But as the new reality is dawning, companies are becoming increasingly aware that they had better find a forward path across the great looming digital divide.

Successful digital transformation is no longer a 'nice to have'. It must now...

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How Important Big and Small Data Will Be in 2016

(0) Comments | Posted January 5, 2016 | 3:16 PM

Big Data is everywhere and demand for big data expertise across a range of industries will continue to see significant growth in 2016. That's because companies are realizing that capturing and analyzing data about consumers, buyers, suppliers and partners actually works to make the company smarter internally and increase the...

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How Experience Marketing Is Changing The Game in 2016

(0) Comments | Posted December 13, 2015 | 9:22 PM

Consumers don't want to just buy products. Or brands. Consumers want more. They want experience. And the brands that can deliver will change the game and ultimately ring the cash register.

It's not just millennials, either. The integration of social media into our daily lives coupled with the desire to...

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Cyber Monday, Mobile Fail For Many

(1) Comments | Posted November 30, 2015 | 5:29 PM

You'd have to be under a rock to not know that this week saw Cyber Monday - the biggest online shopping day of the year. In fact, according to Adobe, Cyber Monday will likely shatter previous records and is on target to be the largest online sales day...

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4 Big Trends in Digital Media in 2016

(1) Comments | Posted October 20, 2015 | 3:43 PM

Digital Media is the culmination of most of the trends of the past 5 years. Everything from website optimization to SEO to email marketing is included. Add to that social, mobile, apps, gamification, messaging apps, and even IoT and we're just about there.

Here's what to look for in 2016:

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Internet of Things in Sports

(0) Comments | Posted October 4, 2015 | 10:02 PM

By 2020 the Internet of Things is on target to be a trillion dollar industry with approximately 26 billion objects set to be linked together on the Internet. This trend will literally affect everyone's daily life and most industries and businesses.

Including the Sports and Entertainment industries. In...

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Play Ball! How Technology is Changing Sports for the Better

(1) Comments | Posted August 31, 2015 | 8:31 AM

It really is a whole new ball game. As we approach Labor Day 2015 and get ready for Gravity Summit SportsTech 2015, let's look at how pervasive technology is in sports.

From big data in the Olympics to smart helmets on the field, from virtual reality...

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Here's What's New in Sports and Silicon Valley

(0) Comments | Posted August 3, 2015 | 12:46 AM

Last year cnet did a piece about how the Golden State Warriors were bringing beacons and Google Glass to the fan experience. In fact, Silicon Valley loves their local Golden State Warriors, and after a forty-year wait, they finally got to celebrate an NBA championship with the rest...

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Here's How Programmatic Ads Are Reshaping Media

(0) Comments | Posted July 5, 2015 | 10:35 PM

Is this creepy or helpful? You check out a pair of shoes online, and suddenly - there they are in your Facebook news feed. That's programmatic marketing. Or, you're a mom and you bought a new stroller at Babies 'R Us and now you see an ad for birth announcements...

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Here's How Periscope Might Become a Real 'Thing' for Business

(3) Comments | Posted June 8, 2015 | 6:14 PM

Back in May I wrote about Periscope after the Mayweather-Pacquiao fight.

This last week, I completed 7 in 7 -- broadcasting Periscopes (scopes) for 7 days. I wanted to see for myself what was going on. Right now, just a few weeks in, it's really the wild...

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Here's How #IoT and #Big Data Will Improve Customer Service

(1) Comments | Posted May 17, 2015 | 11:14 PM

Internet of Things is everywhere now. Your car, for example, is capable of providing real-time diagnostic and gps location data and also track speed, fuel consumption and engine data.

The concept that sensors not only connect things but also record and store data is becoming more...

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Here's the Future: Mayweather-Pacquiao LIVE on Periscope

(0) Comments | Posted May 3, 2015 | 10:02 PM

Did you pay to see the so-called 'fight of the century' between Floyd "Money" Mayweather and Manny "Pac-Man" Pacquaio? Tons of bars and other public spots paid a pretty penny to make the event available to their customers - and many say it paid off big time.

What caught my...

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Here's How Influencer Marketing Propels Big Studio Movies

(0) Comments | Posted April 22, 2015 | 1:27 PM

Entertainment marketing has typically relied on the 'spray and pray' model of marketing and advertising in the past. The studio makes a big movie, they allocate a ton of money for P&A (prints and advertising) and then they sit back and pray they make their numbers on opening day.


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Here's How Mobile and Social Are Changing the 2016 Presidential Race

(0) Comments | Posted April 14, 2015 | 11:56 AM

To say that social media has changed the political campaigning landscape forever is an understatement. Candidates should have a robust Facebook and Twitter presence, followed by a healthy understanding of how best to deploy other platforms like Snapchat and Instagram.

Clearly, voters' media consumption habits have changed and social and...

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Here's How the Internet of Things Will Impact How We Work

(3) Comments | Posted March 22, 2015 | 10:32 PM

As the first quarter of 2015 comes to a close, it's time to look at how the Internet of things will impact how we work in the enterprise.

For one thing, the new millennial workforce is steadily invading every industry around the world. This is the largest generation ever to...

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