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Beverly Macy
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Entries by Beverly Macy

Here's What's Important About the Internet of Things Day 2014

(2) Comments | Posted April 13, 2014 | 1:32 PM

April 9, 2014 was the Global Internet of Things Day and people and organizations from all over gathered to talk about the next NEW thing.

More than social media, more than smart phones -- and maybe because of social media and smart phones -- the Internet...

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Here's How Oculus Rift Could Change Advertising

(0) Comments | Posted March 27, 2014 | 4:36 PM

The announcement that Facebook spent $2 billion of it's enormous cash reserves on Oculus Rift, the virtual reality headset for 3D gaming, rocked the tech, social and gaming world this week.

There's a lot of conversation and posting going on about how upset gamers are, and how the Kickstarter...

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Here's the Latest on Intranets in the Social Enterprise

(0) Comments | Posted March 18, 2014 | 4:08 PM

Collaboration and communication in large enterprise organizations should be getting easier with mobile, social and the cloud. There's a ton of reasons why it's more critical than ever to get this right.

As the workplace is undergoing a transformation, with millennials targeted to be 75 percent of the workforce...

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Academy Awards Selfie Breaks Twitter for Fun

(0) Comments | Posted March 4, 2014 | 2:30 PM

By now, everyone's read and heard about Ellen DeGeneres' selfie that was 1) amazing, with all those stars! and 2) broke all records at more than 2 million retweets in two hours during the broadcast of the 86th Academy Awards on ABC.

DeGeneres shared the selfie via her...

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Is Facebook Trying to Outrun WeChat?

(0) Comments | Posted February 20, 2014 | 2:32 PM

Facebook's purchase of Whatsapp for $16 billion is getting a ton of press. Everyone is either talking about how brilliant Facebook is, or how scared they are. I think it's both.

No doubt about it, Facebook is still the big Goliath in terms of sheer numbers, and is...

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Here's How Brands Are Leveraging The Olympics

(1) Comments | Posted February 11, 2014 | 11:04 AM

Peter Ueberroth, who ended up with a nearly $250 million surplus from the 1984 Olympic games in Los Angeles, was named TIME's Man of the Year in 1984 and brands have been leveraging that gold ever since.

In the past 30 years, brands have gotten better at leveraging...

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The Smart Workforce Is Ready To Take Over

(0) Comments | Posted January 28, 2014 | 9:29 AM

The demographics tell the story -- our current workforce is aging out and the millennials are at the door. That doesn't mean there aren't those who can and will pursue second and third careers. after they take the corporate package or get outsourced, of course.

And waiting in the wings...

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The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

(0) Comments | Posted January 6, 2014 | 11:17 AM

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's when Oreo slipped in the now-infamous tweet: "Power out? No problem. You can still dunk in the dark," and made marketing history....

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#SocialSports Fans Are Begging for Better Stadium Infrastructure

(0) Comments | Posted December 20, 2013 | 10:00 AM

When it comes to sporting events, the fan experience is everything. The better the experience, the more likely fans will come back over and over again.

These days, fans are streaming into stadiums armed with smart phones and tablets and an avalanche of downloaded apps. They want full immersion...

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Here's How Big Data Will Help Solve Problems in 2014

(2) Comments | Posted December 5, 2013 | 8:15 AM

Everywhere you look, the conversation around 'big data' is growing. From conferences, to B2B blog posts, to tech writers, to the board rooms of multi-national companies -- everyone is looking for ways to unlock the promise that comes with big data.

And the focus is both internal and external....

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Here's What 2014 Will Mean for Social Media

(0) Comments | Posted November 23, 2013 | 7:08 PM

2014 is a critical time for the power of social media in business. After years of endless conversations in the form of Selfies, SnapChats, Instagrams, Vines, Tweets and posts we are now fully immersed in a massive global, mobile, and social river.

Conversation is still the currency that fuels...

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How We Shop: Internet of Things, Big Data, Social and Mobile Changes Everything

(0) Comments | Posted November 5, 2013 | 1:06 PM

The Internet of Things is a hot topic again and it's opening up huge possibilities for retailers.

For years, retailers have sought to improve their understanding of the almost mythical 'path to purchase'. Many will remember Paco Underhill's Why We Buy - The Science of...

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4 Big Trends in 2014 -- Social/Mobile/Data in the Cloud

(1) Comments | Posted October 20, 2013 | 4:31 PM

Here's what's hot in 2014:

1. Social-mobile-data in the Cloud is the competitive advantage
2. Predictive matching in B2B content
3. Workplace transformation
4. Wearable technology

1. True Convergence
Companies that provide social-mobile-data in the cloud to knowledge workers have the competitive advantage over...

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Cloud-Based Social Learning Can Save Lives

(0) Comments | Posted September 30, 2013 | 10:41 AM

I talk and write about the power of social media all the time. Here's an example where social learning is unlocking the power to actually save lives.

As we enter the fourth quarter of 2013, I am encouraged by many of the trends we're seeing in social business, social learning...

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Turns Out - Haterz Are Gonna Hate

(1) Comments | Posted September 19, 2013 | 7:41 AM

Awhile back, in my social media marketing class at UCLA, we had a discussion on the power of recommendation, influence, and user reviews. It's a very good topic -- the Yelp generation relies almost totally on what their peers say -- good and bad.

Businesses seem to be more worried...

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DISRUPT: Customer Pays Twitter to Complain About British Airways

(0) Comments | Posted September 3, 2013 | 4:47 PM

Total disruption is unfolding in real-time around lost luggage and an angry customer. But this time there's a new twist. The customer PAID Twitter for a promoted tweet and tells the world. And the brand is no shrinking violet -- it's British Airways.

Here's what's going on:

Hasan Syed...

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Here's the Twitter Data for MTV's 2013 VMAs

(1) Comments | Posted August 27, 2013 | 12:17 PM

Way back in 2010, using Twitter to monitor live television events in real-time was brand new. Now it's fully integrated in the media planning for events from elections to sports events to the Video Music Awards.

Lost Remote reports on what Twitter released last night at 1:16am...

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Here's How Jeff Bezos and Elon Musk Are Changing the World - One Industry at a Time

(1) Comments | Posted August 8, 2013 | 9:00 AM

Billionaire inventor, investor and futurist Elon Musk is best known for founding SpaceX and for co-founding Tesla Motors and PayPal. At SpaceX he is the CEO and Chief Designer, and at Tesla Motors he is Chairman, CEO and Product Architect. Musk is also Chairman of SolarCity.

Billionaire Jeff Bezos built...

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Here's 3 Ways The Internet of Things Will Impact Your Life: Work, Home, Health

(1) Comments | Posted July 30, 2013 | 2:00 PM

The Internet of Things is one of THE hottest topics today. That, and big data. Oh, and Machine 2 Machine connectivity. You get the point.

Here's how IoT will impact your life in the very near future:

1. At Work. Just about every industry is exploring how the Internet of...

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We're Halfway Thru 2013 and Here's the Latest on Social Business

(0) Comments | Posted July 16, 2013 | 4:17 PM

Big data, mobile, social -- all in the cloud. That's been the big buzz for the last year or so. Social Business is the next big thing -- the Six Sigma of our time. Everyone's on board -- from IBM to Oracle to Cisco to Salesforce.com to Igloo Software... everyone's...

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