Twitter turned 6 years old on March 21, 2012. Saturday's exploding news headlines confirmed that 6-year-old Twitter is now part of the very fabric of our lives. It is the new nervous system that vibrates with the real-time sentiment of raw human emotion. From public outrage regarding Trayvon Martin's untimely death, to snickering about Romeny's Etch-A-Sketch political life, to driving the box office on The Hunger Games, we now rely on the Twitter platform to learn, share, scream, cry, laugh, and live. "Tweet it out" is the new battle cry.
Reflecting back on its short life is breathtaking. As a connected global society, people are sharing opinions, reviews, thoughts and movements with one another all day, every day. In The Power of Real-Time Social Media Marketing, it's called the global brain. It represents a new form of openness that transcends media, politics and boundaries, serving as a powerful search engine, a breaking-news blaster and an early-warning system. It is our collective intelligence.
The Library of Congress announced in 2010 it was going to archive all tweets back to 2006 and on into the future. We are witnessing the creation of real-time data and historical data simultaneously -- wow.
Recently there have been pieces written that opine about the boredom with social media. Seriously? Sure, if you're not using it correctly, it's boring. I personally think the new crop of start-ups -- Highlight, Pinterest, Path and more -- are incredibly exciting and I can't wait to see the creative uses of these new platforms.
I maintain that the random bits of information streaming in real-time might actually be responding to predictable laws of nature. The chaos theory describes how small changes can have big impacts. Twitter ushered in this new "Now Lens" to our global brain and things have never been the same.
We're living chaos theory in real-time with the presence of social platforms that deliver communication it its multitude almost as fast as thought. That's not boring to me. I'm excited to see what the next six years bring. Hold on to your seats.
Or it could turn out like this very funny video depicting the year 2062 where a bunch of elderly hipsters are interviewed about the good old days of social media. Take one minute to watch it -- it's good for a few laughs between the flap of the butterfly's wings.