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Bianca Bosker

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The Rise Of The 'Less Is More' Selective Social Network

Posted: 06/10/2012 10:08 am

selective social network

A few days ago, a friend of mine posted a Facebook album of 70 photographs taken over a five-hour period the previous Saturday afternoon.

This wasn't careful documentation of a wedding or a birth, mind you. Just what seemed to be a stop-motion animation of 20-somethings getting hammered. Highlights included a blurry snapshot of someone attempting to duck out of the camera's frame, a fuzzy portrait of a girl with her eyes half-closed, and the corner of a building.

There was no attempt to weed out irrelevant images. And why bother? It's easier just to share everything than whittle down the best photos. Once upon a time, whoever did the sharing had to pick out the interesting information. Now the message seems to be, "You figure it out."

Thanks to social media-enabled life-streaming, we've been thrust into an unlikely scenario where it actually takes more effort to consume the content that's being shared than it does to create it. Spend 20 minutes browsing The Huffington Post while listening to Spotify, and, thanks to "frictionless" apps, you can easily post 20 updates to Facebook without ever visiting the site.

But just like grumpy editors wielding red pens, a burgeoning category of sites and apps are battling that trend with offerings that actually limit what we can say about ourselves. Don't tell us a lot of somethings we don't know, they encourage, tell us one thing. And only one.

We've reached a point where not sharing isn't an option: If I didn't tweet it, it didn't happen, and the fewer photos I have, the more pathetic I must be. Yet in contrast with other sites' share-more-with-more-people mandate, these selective social networks have been engineered with an eye to enforce quality over quantity. They let us talk -- but not babble.

Consider Instagram, which has users who have to be picky about what they share. They can upload only a single image at a time, requiring them to edit their work and select the very best image from several they've snapped. Each photo has the feel of a carefully crafted creation. And we don't see the outtakes.

Facebook's Camera app, a photo-sharing app that was widely dismissed as an Instagram clone, lacks a key element that made Instagram such a success: forced restraint. Users can upload a dozen photos in the time it takes to share one. The result: My friends have generously shared photos that have fingers over the lenses, or have posted multiple images of the same rose.

Twitter, of course, was the original selective social network. Its 140 character limit challenges users to be witty and insightful within limited means, and leaves little room for throat clearing. Does that stop people from being windbags? Hardly. But at least the bursts of hot air are brief.

The video version of Twitter is Viddy, a video-sharing service that allows users to add Instagram-like filters to videos and gives users just 15 seconds per clip. Whereas there's often the sense on YouTube that someone has left the camera rolling and accidentally stumbled across something to share, there's the feeling on Viddy that people have been purposeful about what to capture on camera. The best videos feel like the online equivalent of short stories: The character development happens quickly, but you care about the characters by the end.

Cinemagram offers even less to work with. The app lets users animate a small section of a static image with a video recording of up to 3 seconds in length. The images, which require some care to produce correctly, reflect even more studied choice than an Instagram image: Cinemagramographers must not only select a single photo to share, but must also select a single part of that single photo that they'll bring alive with motion.

Path, a private social network that caps users' friend groups at 150 people, relies on peer pressure to limit what's shared. Whereas on Twitter and Facebook I feel as though I'm speaking to the public, on Path I'm certain that I'm surrounded only by close friends. As a result, I'm more guarded about what I post -- no self-promotion, no filler, just the fun photos and the salient facts. And I end up posting a lot less frequently.

By far the strictest limits on sharing are imposed by The Best Thing This Year (TBTTY), a mailing list of more than a thousand people that lets subscribers post once, and only once, each year. The stories range from the personal and promotional to the eye-opening and reflective. The best I've seen so far is a 3,000-word email that began, "I jumped off a cliff." It got even better from there.

These edited life experiences are the artisanal goods of the Internet. Instagram's photo filters remind us of analog images that, because of the fickleness of photo processing and cost of film, were one of a kind and precious. There's the sense that people have labored over the compositions they share with TBTTY, refining the one email they get to send to a captive audience this year. And on Viddy, it feels like someone has spent longer crafting the 15 seconds you'll see than the time you spent looking up the video and watching it.

These strict rules of engagement benefit the app-makers, as well, ensuring their social sites maintain a distinct feel and unique atmosphere. They'd rather be the boutiques of the web, it seems, than a one-stop-shop megastore.

 
 
 

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A few days ago, a friend of mine posted a Facebook album of 70 photographs taken over a five-hour period the previous Saturday afternoon. This wasn't careful documentation of a wedding or a bi...
A few days ago, a friend of mine posted a Facebook album of 70 photographs taken over a five-hour period the previous Saturday afternoon. This wasn't careful documentation of a wedding or a bi...
 
 
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02:54 PM on 06/21/2012
so? did you unfriend the friend who posted 70 pics?
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HUFFPOST SUPER USER
Robert Ponce
"Justice, WHERE?"
06:07 PM on 06/11/2012
Seems Eric Blair's (aka George Orwell) 1984 may take on a neo-meaning as the population submits willingly, relinquishing their privacy for the sake of 'socializing'. Is it a smart trade-off? I think not.
JenAshley
Cool Kids Don't Dance
05:49 PM on 06/11/2012
27. Not on Facebook, Twitter, Pintrest and the like.

Personally, I don't think my life is so interesting that others need to "follow me" or see every vacation photo I take or know about every new restaurant I try. Likewise, there is no one in the world I want to follow every minute or know about every update in their life. Especially not over the internet.

My feeling is: if I want to share personal stories, photos, or movie recommendations with someone; then I will do it face to face or over the phone. Simple as that.
03:44 PM on 06/11/2012
Great article! I don't belong to facebook, twitter and the like for those very reasons of overload of the unecessary. But I must say that thanks to your information here I might be more inclined to join one of these 'boutique' sites in the future, for those of us who don't like to follow the crowd!
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HUFFPOST SUPER USER
Dante in Madison
Vi Veri Veniversum Vivus Vici
01:38 PM on 06/11/2012
"Social" media is creating generations of socially inept people.

One-on-one love affairs with their "smart" devices.

Over dependence on checking for the latest gossip, updates, news, entertainment, and funny cat pictures.

Increasing inability to have a face-to-face conversation without checking their digital crack device.

Decrease in willingness (or tolerance) to speak *via the phone they're coddling*

It's so freaking funny to watch--and absolutely sad at the same time.
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9thWonder
I hate all people equally!
04:36 PM on 06/11/2012
fanned and faved
This user has chosen to opt out of the Badges program
01:14 PM on 06/11/2012
"We've reached a point where not sharing isn't an option: If I didn't tweet it, it didn't happen, and the fewer photos I have, the more pathetic I must be."

Not sharing is ALWAYS an option. It's usually the preferable option. And yes, things do happen outside the navel-gazing worlds of twitter and facebook.

As for the "pathetic" part, that's a self-diagnosis. I am not on facebook or twitter (despite my real life friends' remonstrations) and I am not at all pathetic. Quite happy to be far away from the inanity, in fact.
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Qualia-
Qualia-the ways things seem to us
12:53 PM on 06/11/2012
Control yourself. Efforts to control what people do never work, if someone has no shame or pride you won't change that. Better yet, leave Facebook, social does not mean all of society, if you think it does you've been scammed.
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SF TKF
Cthulhu thinks you'd make a nice sandwich.
12:37 PM on 06/11/2012
If camera phones and social networking had existed during my 20s, I'd be unemployable!
11:29 AM on 06/11/2012
We agree to the "less is more" idea, too. Way less. #deactivate:

https://www.facebook.com/events/428565493831258/
10:36 AM on 06/11/2012
I am under the age of 35 with an average sized social network and grew up as the Internet was emerging. I was a freshman in college when, for the first time, we were able to send email! It is crazy to think what we can do now. Personally, I have a Facebook page and that is it. I have a family and dont even have time to use the hundreds of apps I read about in the news. I receive Entrepreneur magazine and they list new apps in there each month and all the new Tech companies that are emerging and it freaks me out! Why do we want to live digitally?? I dislike Twitter and even Facebook at times. They seem to promote narcissism and making people feel as if what they have to say needs to be heard by all. I hope all these apps blowup and backfire and we get back to real, humam, face to face contact.
10:02 AM on 06/11/2012
It's gonna be funny when Facebook eventually gets left behind for the next big thing, yet a massive wake of social idiocy will remain forever cemented in the annals of eternity, haunting people to their grave.
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Nic the wonder puppy
When life throws lemons, throw them back
09:56 AM on 06/11/2012
Wish I could do that with my fleas
09:25 AM on 06/11/2012
I've posted this several times on my wall as a hopeful reminder for people not to post their mundane dribble to the point that I will eventually have to block them.

"Facebook is not your best-friend, and it is certainly NOT your therapist! Don't air your dirty laundry if you don't want it to come back to stink up your house!"
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Tmboy
Reading comments messes with my ZEN, but I'm addic
09:04 AM on 06/11/2012
What I don't get is people that ramble on incessantly about the Facebook etiquette or lack-thereof of their Facebook friends. As if you are required to be friends with these people, as if you don't have a "block" or "delete" button.

All this article shows is the writers weakness and nosiness. Weak because you didn't block the person that had these updates/picture/etc. OR delete a friend who's lack of editing prowess so annoyed you. Also that you were so driven to see these 75 Pictures that you clicked through all of them. Why? Not only did you take your time to view all these blurry pics but you seem to do so with more than one of your friends.

Either get new friends or stop complaining.
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Janis Haertling
05:11 PM on 06/11/2012
You are so right, Tmboy. Really, the world and/or facebook is not operating to your liking ASRock78? . Please. Live and let live.
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Valerio della Porta
Entrepreneur and Web Developer
08:14 AM on 06/11/2012
“I didn't have time to write a short letter, so I wrote a long one instead.”

Mark Twain
This user has chosen to opt out of the Badges program
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01:48 PM on 06/11/2012
I like when people quote Twain.
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jf12
When I saw her I marveled greatly.
06:45 PM on 06/11/2012
I like when people like people quoting Twain.