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Bill Blaney
Bill Blaney is a Creative Director, Digital Strategist, Marketing Expert, and the Author of “B2B A To Z: Marketing Tools And Strategies That Generate Leads For Your Business-To-Business Company." A 10-year-plus digital marketing practitioner and a protégé of advertising legend George Lois (the original "Mad Man"), he understands the value of the "big idea" and how it translates into out-of-the-box marketing campaigns for Fortune 500 companies and aggressive startups. His client work includes Canon, JP Morgan Chase, Capital One Bank, Tiffen, NBC and many others.

For more information about Bill Blaney, visit

Twitter: @billblaneyB2B

Entries by Bill Blaney

Why Does Some Social Marketing Just Go Through the Motions?

(0) Comments | Posted December 9, 2013 | 4:32 PM

12 years ago I worked for a promotional company that was remarkably innovative, even though we didn't think so at the time. Instead of simply creating promotions and sweepstakes programs and then filtering them through the usual channels (commercials, counter cards in retailers, and infrequent radio spots), we began looking...

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6 Tips to Ensure Your Business Blog Is Found

(6) Comments | Posted July 10, 2013 | 3:48 PM

How many times have you read in social marketing books that your business needs a blog? Once? Twice? Forty or more times? It's become something of a mantra for social marketing professionals and it's understandable. A blog is an easy, cost-effective way to tell your company's tale without having to...

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Has Social Marketing Completely Replaced Traditional?

(0) Comments | Posted May 21, 2013 | 3:09 PM

If you were to talk to several social marketing agencies today, the standard meme of their pitches would be that traditional marketing - i.e., print ads, radio and TV commercials, direct mail, point-of-purchase, PR and even banner ads - have been completely decimated by the onslaught of direct-to-customer conversations through...

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5 Tips for Getting Big Results From Small Marketing Budgets

(1) Comments | Posted May 14, 2013 | 11:37 AM

At a recent trade show, I had a conversation with a company that had a terrific new product. They were new to the market, eager to make a name for themselves. Their product was unique, filled a niche and could draw excitement upon demonstration. They had everything going for them...

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