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Bill Cheney
Bill Cheney has broad experience within the credit union movement, having begun his career during 1987 in Texas (his home state) with Security Service FCU in San Antonio (today holding more than $5 billion in assets and 600,000 members).

Ten years later (in 1997), after achieving the position of executive vice president, Cheney was named president and CEO of Xerox FCU (today known as Xceed FCU) in El Segundo, Calif. During nine years at the helm of the credit union, Cheney guided the credit union's growth to more than $800 million in assets (from $350 million), growing the credit union's membership to include operations in nine states, including California, New York, Florida, Texas and Illinois.

Also while at XFCU, Cheney was elected to the board of directors of the National Association of Federal Credit Unions (NAFCU), a national trade group representing the interests of only federally chartered credit unions.

In 2006. the California/Nevada Credit Union Leagues tapped Cheney as their president and CEO. While overseeing the combined organizations' operations, Cheney is credited with building the Leagues' affiliation while improving their operational efficiencies.

Additionally, he has served as Treasurer of the American Association of Credit Union Leagues (AACUL), Chairman of the CUNA World Leadership Development Committee, member of the board of trustees of the Western CUNA Management School, member of the board of directors of the Richard Myles Johnson Foundation, and joined World Council of Credit Unions (WOCCU) delegations to Mexico, Poland, China, and Haiti.

Cheney holds a BBA (finance) from the University of Texas (Austin). He has attended the "Advanced Leadership Institute" at Harvard Business School (sponsored by the Credit Union Executive Society (CUES)/California Credit Union League (CCUL)), and the CUES Director's Leadership Institute at the London Business School. He is a member of the American Society of Association Executives (ASAE).

An Eagle Scout, Cheney is a member of the National Eagle Scout Association and has been active in local Boy Scouts of America councils. He has served as a board member of the American Red Cross of Greater Los Angeles (and previously in San Antonio, Texas), volunteers with organizations such as Heal the Bay (Santa Monica, Calif.) and the Peninsula Education Foundation. He has also served as a guest lecturer at Pepperdine University.

Entries by Bill Cheney

Measures Needed to Stop 'Patent Troll' Abuse

(4) Comments | Posted February 5, 2014 | 9:06 AM

When I first heard the term "patent troll," I presumed it referred to some character in the latest "Hobbit" movie. But the more I heard about what patent trolls do, and how they bedevil small financial institutions -- including credit unions -- the more I became convinced that something had...

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Hold Merchants Accountable for Personal Data

(1) Comments | Posted January 17, 2014 | 2:52 PM

The most recent data breaches by the big box retailers Target and Neiman Marcus are not nearly the first data breach of this kind. And the way things seem to be going, they are not likely to be the last. In fact, in my time as CEO of a large...

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Bank Transfer Day One Year Later: Yes, It Worked!

(3) Comments | Posted November 1, 2012 | 11:40 AM

A year ago, social media channels were abuzz with chatter about Bank Transfer Day. It started when a young woman working at an art gallery in California got fed up with her mega-bank's high fees, so she posted a Facebook "event page" calling on people to join her in moving...

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What Consumers Ought to Know When Purchasing A Car

(1) Comments | Posted September 4, 2012 | 9:59 AM

When I was growing up in Texas, I learned the importance of basic maintenance working on my grandfather's car. Back then, that's what we did. You bought a car, and you kept it ten years, maybe longer. I made it all the way past my 1982 college graduation in a...

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Congress: Stop Listening To The Banks

(1) Comments | Posted July 19, 2012 | 2:36 PM

Suppose you were a member of Congress considering best ways to hasten the economic recovery, and there were two groups talking in your ear about what to do.

Would you listen to the first group, which represents credit unions -- consumer-owned, democratically controlled, not for profit financial institutions -- which...

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Five Things Small Business Owners Need to Know About Capitol Hill

(5) Comments | Posted May 17, 2012 | 2:53 PM

With National Small Business Week starting on May 20, a few thoughts about what small business owners should know about Capitol Hill these days.

I hope the thoughts will resonate since I really come at them from two points of view: credit union trade association CEO...

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Digging Below the Surface of Membership Growth at Credit Unions

(3) Comments | Posted March 14, 2012 | 4:21 PM

This month the government released figures showing more than 1.3 million people joined credit unions in 2011 -- more than double the previous year's total of less than 600,000. The gain is strong evidence that consumers are fed up with high bank fees and are leaving in large...

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Bank Transfer Day: The Start of Something Great

(26) Comments | Posted November 1, 2011 | 3:44 PM

The movement toward credit unions over the last several weeks has been nothing less than phenomenal. For us in the credit union movement, it is confirmation of our long-standing tenant that credit unions are "people helping people."

But it doesn't have to end this Saturday. As Kristen Christian -- the...

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Sony Data Breach: Another Case for Interchange Delay

(7) Comments | Posted May 3, 2011 | 3:19 PM

When I was the CEO of a large credit union in California, I saw firsthand how consumers could panic -- and rightly so -- when their credit or debit cards were lost or stolen.

We obviously couldn't always prevent the initial panic, but we knew what to...

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Debit Interchange: Those Who Can Least Afford It Will Be Hurt Most

(3) Comments | Posted March 29, 2011 | 6:04 PM

It's easy and popular to demonize the big banks of Wall Street. In many cases, they deserve it. But the attempt by retailers, big and small, to cast the current political battle over debit card interchange as a fight between Wall Street and Main Street (with merchants, of course, claiming...

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New Interchange Rules for Debit Cards: A Perceived 'Win' Is Really a Loss

(4) Comments | Posted January 20, 2011 | 12:11 PM

Some recent media reports have said small banks and credit unions are the big winners in the regulatory battle over how much revenue financial institutions should derive from the use of debit cards. (In industry terms, this is known as debit interchange revenue). Credit unions and small banks have a...

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Frustrate the Bankers: Give Credit Unions More Biz-Lending Authority

(32) Comments | Posted August 12, 2010 | 10:57 AM

The banks are at it again: Putting their interests ahead of those of consumers and small business owners.

When Congress finally broke for its summer home-district work period this week, banks had not budged from stubbornly blocking a commonsense approach for creating more jobs: legislation that would give credit unions...

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