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Bill Couzens
Bill Couzens is the founder of Next Generation Choices Foundation, also known as, the organization was founded in 2004, and is a 501c3 public charity.

Like so many that have been touched by cancer; Couzens too has lost family members and close friends who to the disease. Before starting, Couzens was a co-founder of a fund that actually provided free mammograms. Five years later, he realized this effort was not enough. Couzens set the goal to go beyond the medical model of 'break-and-fix'. Couzens says "We live in a time when cancer has become so commonplace that the news of new cases seems almost expected. Today, we have more cancer not less and some sharp increases in pediatric blood and brain cancers."

While Couzens understands the need to support cancer patients in the early diagnoses/treatment phase, his shift in focus had to with observing the pressing need for mainstreaming the idea of reducing increased incidences of cancer.

"We are advocating for a greater understanding on how to stop cancer before it starts, says Couzens. "We want community leaders including lawmakers to make less incidences of cancer a priority." While we all want the cure, we must reach for the highest goal of "Less Cancer", which means fewer incidences of cancer, not more treated cancer.

Couzens founded National Cancer Prevention Day that serves to remind people that when looking at cancer, they need to look at preventing and reducing risks for human health and the environment. The resolution was introduced in the House of Representatives first in 2012, and again in 2013 and 2014 states that when we work to prevent cancer risks, it impacts human health, the environment, and the economy. National Cancer Prevention Day is recognized each year February 4th.

Bill Couzens credits the success of with many collaborations and the organization's board of directors.

Couzens says, "we have been very fortunate to have a board of directors that are experts in science, medicine, law, finance, environment and communications."

Couzens graduated from Wayne State University, Detroit, Michigan.

Entries by Bill Couzens

Breaking the Cycle on Cancer

(2) Comments | Posted February 2, 2015 | 11:02 AM

President Richard M. Nixon signed the National Cancer Act, Dec. 23, 1971. Now over 40 years later Bill Couzens, Founder Less Cancer hopes that National Cancer Prevention Day will ignite the work and polices that breaks the cycle on increasing incidences of cancer.

As we approach

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Cancer: It Sure Ain't Good Luck 

(1) Comments | Posted January 8, 2015 | 11:04 AM

The journal Science recently published a study suggesting that the "bad luck" of random mutations plays the predominant role in cancer.

That is an ironic nonscientific term in a complex math explanation. One hundred years of cancer research and the big news is "bad luck"?...

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Driving Me Christmas

(0) Comments | Posted December 23, 2014 | 5:17 PM


These last days of December I had scheduled meetings and in doing so found myself reporting on this year's progress of Less Cancer. We have reached more people with better information, to be put into action for policies and best practices to protect...

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If Every Day Were Christmas

(0) Comments | Posted December 16, 2014 | 4:23 PM

As I scroll through my news feeds in social media I am wowed by the generosity and thoughtfulness of so many to do good. And I wonder what it would be like if we could stretch the "Christmas good deeds" throughout the new year?

Just imagine what the condition would...

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Thanksgiving -- It's for Breathing

(0) Comments | Posted November 24, 2014 | 3:57 PM

A couple of years ago I had to go to the drug store. I asked the pharmacist what the long line was all about -- was there a flu epidemic? He laughed out loud and said no, it's Thanksgiving, everyone is lining up for their meds. When I cocked my...

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Stay True, Starbucks

(0) Comments | Posted November 21, 2014 | 3:53 PM

Recently I blogged about the Starbucks' petition relative to its membership to the Grocery Manufacturers Association (GMA) and the groups lawsuit against the state of Vermont for labeling GMOs.

Starbucks Corporation says it is wrongly accused of supporting the association's lawsuit to block Vermont's GMO...

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Mom, 19 Years Later

(0) Comments | Posted November 17, 2014 | 10:50 AM


(My Mom, Joan Ulrich Couzens, and me as a toddler.)

Nov. 15 was the 19th anniversary of my mom's death from cancer.

Since that time, there has been some progress with diagnoses and therapy; however, the reality is today we have...

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A Steep Climb -- No Regrets

(0) Comments | Posted November 10, 2014 | 2:23 PM

Our organization's mission and the elevator speech for our work is "Less Cancer." Our focus has always been on the global community when it comes to providing information for policies that work to protect human health and the environment with cancer prevention in mind. We have been successful at building...

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A Latte GMOs

(8) Comments | Posted November 7, 2014 | 11:39 AM

Recently on Facebook there has been a petition going around from asking Starbucks and Green Coffee to withdraw their support for the lawsuit against Vermont and stop fighting accurate food labeling. Vermont's recent law to label GMOs provides transparency to consumers about their food.

I at first...

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Halloween Recovery

(2) Comments | Posted October 31, 2014 | 5:24 PM

My St. Patricks Day is Halloween. While it has been over 40 years since the heyday of my "Trick or Treating" days, I still remember the fine aroma of a pillow case filled with everything from Baby Ruths to Turkish Taffy.

As I became an adult, and I use...

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Sorting Out the 911s

(0) Comments | Posted October 20, 2014 | 11:24 AM

Recently in a parking lot of a grocery store I overheard a couple of people expressing their concerns about Ebola. While I only caught part of the conversation I could not help but to be distracted by the irony that they were both smoking cigarettes.

To me it is clear...

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Building a Cancer-Free Future

(0) Comments | Posted October 6, 2014 | 2:24 PM

Anyone that is dealing with cancer understands there are gaps in the medical model as there are with any model. I have tremendous gratitude for the many people devoted to healing and curing people of cancer.

The work of Less Cancer is unique and was initiated to...

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Hey! I Am Knocking on Your Door

(0) Comments | Posted September 25, 2014 | 6:53 PM

Since our founding, I started knocking on doors for individuals, communities and lawmakers to take on leadership within their communities to protect human health. I ask that people make a commitment to stand up and not accept the status quo but to defend and protect the health of their children...

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Kids vs. Pesticides

(0) Comments | Posted September 19, 2014 | 6:00 PM

It is an idyllic childhood for children to grow up around farming. However, some farming uses conventional methods of agriculture that include the use of some harmful pesticides. Pesticides are not restricted to agriculture but may also be used on lawns in the suburbs and indoors especially in urban areas.

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Cancer Prevention: What Comes First?

(0) Comments | Posted September 17, 2014 | 12:21 PM

In order to stop cancer before it starts, we must undergo a multifaceted cultural shift.

Cancer prevention is a boundless canopy covering expansive territories of all facets of human health, lifestyle, the environment and social issues to include poverty.

Do we start with getting a handle on the over

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We Thought It Was Safe

(0) Comments | Posted September 12, 2014 | 6:33 PM

My initial understanding of how the environment can impact one's life occurred on January 24, 1970, when I was 10 years old.

That cold January evening, in what seemed like the middle of the night, I was awakened by the terrific sound of two explosions that shook me out...

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Yes, I Was a Smoker

(7) Comments | Posted August 31, 2014 | 5:42 PM

My mother was a gentle soul. In her best disciplinary voice, a whisper at most, used one time during my teenage years, she said, "Bill, I wish you would not smoke -- it's bad for you."  

Mom was determined to get me to quit smoking and even took me to...

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Guarding the Next Generation

(2) Comments | Posted August 28, 2014 | 3:50 PM

The way we live today can be impactful in a positive way to our own health, but more critically, to the health of the next generation.

This may be the only time in history when previous generations will be healthier than their children, because our children's generation are inheriting a...

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By Land and by Sea

(0) Comments | Posted July 9, 2014 | 4:15 PM

2014-07-09-expmanCAHJ1Y2S.jpg Chris Renouf, riding for Less Cancer Bike Ride to Mackinac 2014

One of the historic sailing and great Michigan traditions is the Bell's Beer Bayview Mackinac Race. The first race was held in 1925. One of...

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Miles O'Brien Training for Less Cancer Bike Ride

(0) Comments | Posted July 3, 2014 | 5:18 PM

2014-07-03-unnamed.jpg Award-winning journalist and Board Member Miles O'Brien training for The Less Cancer Bike Ride to Mackinac. The ride leaves July 12th with O'Brien and Team Less Cancer.


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