iOS app Android app

Bill Couzens
Bill Couzens is the founder of Next Generation Choices Foundation, also known as, the organization was founded in 2004, and is a 501c3 public charity.

Like so many that have been touched by cancer; Couzens too has lost family members and close friends who to the disease. Before starting, Couzens was a co-founder of a fund that actually provided free mammograms. Five years later, he realized this effort was not enough. Couzens set the goal to go beyond the medical model of 'break-and-fix'. Couzens says "We live in a time when cancer has become so commonplace that the news of new cases seems almost expected. Today, we have more cancer not less and some sharp increases in pediatric blood and brain cancers."

While Couzens understands the need to support cancer patients in the early diagnoses/treatment phase, his shift in focus had to with observing the pressing need for mainstreaming the idea of reducing increased incidences of cancer.

"We are advocating for a greater understanding on how to stop cancer before it starts, says Couzens. "We want community leaders including lawmakers to make less incidences of cancer a priority." While we all want the cure, we must reach for the highest goal of "Less Cancer", which means fewer incidences of cancer, not more treated cancer.

Couzens founded National Cancer Prevention Day that serves to remind people that when looking at cancer, they need to look at preventing and reducing risks for human health and the environment. The resolution was introduced in the House of Representatives first in 2012, and again in 2013 and 2014 states that when we work to prevent cancer risks, it impacts human health, the environment, and the economy. National Cancer Prevention Day is recognized each year February 4th.

Bill Couzens credits the success of with many collaborations and the organization's board of directors.

Couzens says, "we have been very fortunate to have a board of directors that are experts in science, medicine, law, finance, environment and communications."

Couzens graduated from Wayne State University, Detroit, Michigan.

Entries by Bill Couzens

Here on Earth

(0) Comments | Posted April 21, 2016 | 5:57 PM

I was speaking about Less Cancer the other day with a young teacher, when he quoted the Greek proverb: "A society grows great when old men plant trees in whose shade they know they shall never sit." He told me that we are those people. While I hated to admit...

Read Post

We Can't Have It Both Ways

(0) Comments | Posted April 8, 2016 | 5:04 PM

One of the many comments I hear in our work to institute policies that work to protect the public is that people want it both ways. They operate from a place of convenience or profitability -- fast food, environmental degradation, predatory marketing -- and yet vilify efforts to protect human...

Read Post

More Than Intention

(0) Comments | Posted April 1, 2016 | 4:08 PM

The work for cancer prevention requires more than intention; it requires effort.

The work we do is not cutting edge. However, it is thoughtful and requires hard focused work.

So much of the way we operate in this world is about responding to suffering, and we can either...

Read Post

'More Less Cancer' -- An Oxymoron We Can Live With!

(0) Comments | Posted March 17, 2016 | 3:05 PM

"More Less Cancer" may seem like an oxymoron, but it represents our mission, to approach fighting cancer in a new way, with a laser focus on prevention. And we need more action on every front.

Our ultimate measure of success will be fewer incidences of cancer....

Read Post

The First Mr. Safety

(0) Comments | Posted February 16, 2016 | 4:32 PM


National Cancer Prevention Day February, 4 2016 Capitol Hill, Washington, D.C,
Megan Witt Photo

When my kids were small, my nickname, most appropriately, was "Mr. Safety." I was what you would call a cautious parent! When I launched Less Cancer many...

Read Post

Moving Forward With Cancer Prevention

(0) Comments | Posted February 5, 2016 | 8:50 AM

Yesterday, February 4, National Cancer Prevention Day 2016, was observed on Capitol Hill with cancer prevention experts and legislators, students and others in a program sponsored by Less Cancer. As I reflect on this monumental day, I realize that cancer prevention must be more than an idea, but rather real...

Read Post

'Tis the Season

(0) Comments | Posted December 11, 2015 | 11:46 AM

This time of the year, I am always moved by the humanitarian spirit, witnessing the rush by so many people to come to the aid of individuals, families and communities.

It warms my heart.

From the perspective of my work to prevent...

Read Post

Redefining 'Hope' for a Cancer-Free World

(2) Comments | Posted November 4, 2015 | 3:12 PM

Today I am speaking at the University of Vermont College of Medicine about my work with Less Cancer and the policy, outreach and education changes that are needed to prevent this wicked disease.

First, I think we must be honest with how we use and peddle...

Read Post

The Time is Now to Lean In

(5) Comments | Posted October 27, 2015 | 10:19 AM

If the polls are correct, the current political climate is swinging towards an anti-establishment bias, with GOP "outsider" candidates dominating and Congressional approval at all-time lows. Increasingly, people are running away and choosing not to engage in public debate.

While the disgruntlement is understandable, I also feel we as...

Read Post

Make Steps and Dollars Matter in Cancer Walks

(1) Comments | Posted October 19, 2015 | 4:30 PM

We all have our socially-motivated priorities and often getting people to share them is a challenge. We see "challenges" to participate in one activity or another, for a wide variety of causes, every day. Since founding Less Cancer, aka Next Generation Choices Foundation, in 2004 I have worked towards educating...

Read Post

What I Want Anderson Cooper to Ask Candidates

(1) Comments | Posted October 13, 2015 | 4:58 PM

Amid the purely political talk about the horserace and polling, and who will have or avoid a "gotcha" moment, I hope the Democratic debate addresses real problems that affect Americans. My focus is on what the candidates would do to promote some basic environmental and health policies that would lead...

Read Post

It's Personal

(4) Comments | Posted October 6, 2015 | 12:45 PM

I never speak out about anything but cancer prevention. You will never hear who I vote for or how I feel about many relevant subjects today. There's a good reason for that. When I founded Less Cancer, I understood that if I wanted to move the needle on cancer prevention...

Read Post

Regulation Can Help Innovation

(2) Comments | Posted August 31, 2015 | 6:01 PM

Politicians often promote the need for "innovation" and cast "regulation" as its diametrically-opposed villain. This is true especially in the realms of promoting sound public health and protecting the environment. The tired argument is an effort to engage the public in choosing a political ideology, as opposed to promoting nonpartisan...

Read Post

Sharing Priorities and Being Fearless

(0) Comments | Posted August 10, 2015 | 8:50 AM

This morning I read of the obituary of Frances Oldham Kelsey, an "FDA Officer Who Blocked Thalidomide," who died at age 101. Her tireless efforts to uncover a link between the drug thalidomide and severe birth defects, against the prevailing consensus, protected the lives of millions, on the...

Read Post

Finding Independence Beyond Business as Usual 

(0) Comments | Posted July 6, 2015 | 11:11 AM

Can you imagine a time when Lysol was considered birth control? Crazy at it seems, it was marketed as such. According to

'Feminine hygiene' was a euphemism. Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people) ......
Read Post

Building Igloos or Slurpees

(0) Comments | Posted June 8, 2015 | 3:51 PM

An igloo is a dome that is made out of blocks of ice and snow; often, builders will heat the interior to melt it slightly and seal the blocks together. Igloos are lifesaving structures for people who live or are trapped in very cold and snowy conditions. While igloos are...

Read Post

Soda, Chips, and Other Public Health Solutions 

(0) Comments | Posted June 5, 2015 | 4:35 PM

Recently someone sent me a blog that was poking fun at some of the science for better health around food, but also bullying people just like me who want to know every detail about their food.

Friends who want to meet for dinner will jokingly say: "Couz, you go...

Read Post

Life Savers and My Commitment

(0) Comments | Posted June 2, 2015 | 5:39 PM

When I was a child, my favorite candy was Five Flavor Life Savers. I recall being on one of our many family trips to northern Michigan, packed in among my brothers and sisters in a blue 1967 Ford station wagon. Life Savers have always had a magical way of slowing...

Read Post

The Plain Jane of All Remedies

(0) Comments | Posted May 15, 2015 | 4:49 PM

The Emperor of All Maladies, a PBS documentary by Ken Burns based on the Pulitzer prize-winning book of the same name, is promoted as a "biography" of cancer. However, it is more accurately described as a history of cancer treatment. And while I was hopeful there would be...

Read Post

Protecting the Public From Cancer

(2) Comments | Posted April 6, 2015 | 3:25 PM

The World Health Organization (WHO), issued a report saying Glyphosate, an herbicide widely marketed by Monsanto Co. and other companies likely has the potential to cause cancer in humans, a World Health Organization agency said according to the Wall Street Journal.

Recently on the Fortune magazine...

Read Post