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Bill Lichtenstein

Bill Lichtenstein

Posted: January 20, 2010 04:47 PM

Anatomy of the Election Day Train Wreck: The View From Boston

What's Your Reaction:

I live in Massachusetts, and yet I had no idea that the Senate race, between Martha Coakley and Scott Brown, to fill the seat of the late Ted Kennedy, was razor close until I got an urgent email from my friend Reno exactly a week before Election Day.

"ALL HANDS ON DECK," it read. "BIG DISASTER IF REPUBS TAKE KENNEDY'S SEAT!"

Her effort to recruit me for an Organizing for America phone bank was the first I heard that Ted Kennedy's seat was at risk, and along with it the US Senate "supermajority" and the Obama agenda, including the health care bill and "cap and trade." It now appears I was not alone.

The causes of this Democratic train wreck that promises to derail the Obama administration's initiatives and has acted like a splash of cold water on the president's intoxicating imperative of "change," will likely be picked over by the media, politicos and the public for some time.

Here are some of the things that are immediately evident from watching the election from inside Massachusetts.

The Passion Thing
Coakley and Brown had less than six weeks, between the December 8, 2009 Democratic primary and the January 19, 2010 special election, to take their case to Massachusetts voters, making the campaign more of a sprint than a race. But despite the need to run hard and fast, Coakley played the Hare to Brown's Tortoise, even taking a six-day vacation right in the middle of the 42-day campaign, while Brown trudged from door-to-door in South Boston, meeting voters, shaking hands and hoping to make up some of the 31 point deficit he started with. Even though Coakley's nearly week-long absence was to his advantage, he still took a shot at his opponent, telling the Boston Herald's Jessica Van Sack, "Martha is on vacation. She thinks she already won this race ... I wouldn't be surprised if she's already picking out the drapes."

"The Last Thing Anyone is Thinking About is Voting"
Further complicating Coakley's efforts was the detached, almost disinterested tone of her campaign that conveyed anything but urgency. Consider that as late as Election Day morning, radio stations here in Boston were airing a pro-Coakley ad, paid for by the American Federation of State, County and Municipal Employees. It featured a sleepy-sounding male voice, and began with an odd reference to a recent NFL playoff game:

"We know everyone's disappointed that the [New England] Patriots lost and it's the middle of winter, so we're all cold. And the last thing anyone is thinking about is voting ..."

"The last thing anyone is thinking about is voting..."?


This hardly was sounding the alarm. In the state that gave us Paul Revere, I wondered where we would be today if he had approached his work in the same way ("The last thing anyone is thinking about is that the British are coming...")

"Shaking hands?"
Meanwhile, Coakley had a stated aversion to the basic work of campaigning, coupled with what now appears to be a serious lack of understanding about running for office in Massachusetts. Less than a week before the election, on January 13, 2010, Scott Brown was working the crowds outside of Fenway Park, the epicenter of Massachusetts's collective soul, following a special Boston Bruins' hockey game held at the baseball shrine. Brown not only shook hands, but his campaign filmed the candidate with perennial Boston favorite, actor Lenny Clarke, and the deftly produced video of Brown was edited and quickly posted on YouTube the same day.


Inexplicably, Coakley chose to lash out at Brown for his campaigning. On January 13, six days before the election, with the polls indicating that the election was a dead heat,The Boston Globe reported:

"Coakley bristles at the suggestion that, with so little time left, in an election with such high stakes, she is being too passive.

'As opposed to standing outside Fenway Park? In the cold? Shaking hands?' she fires back, in an apparent reference to a Brown online video of him doing just that. 'This is a special election. And I know that I have the support of [Salem, MA Mayor] Kim Driscoll. And I now know the members of the [Salem] School Committee, who know far more people than I could ever meet.'"

.

No Signs of Coakley:
There is also the issue of Coakley's ground game. Having been around numerous campaigns over the years as a volunteer and journalist (my first political campaign in Massachusetts involved handing out leaflets as an eight-year-old for Ted Kennedy during his Senate race in 1964, a race he won by a 3-1 margin, despite his being hospital bound after an airplane accident) Coakley's campaign appeared to be disorganized and flat. One indication: driving around solidly Democratic Massachusetts communities like Newton and Brookline (once home of the Kennedys), one could see dozens of Scott Brown signs, but none for Coakley. In downtown Lexington, MA on Election Day, no shortage of volunteers holding Brown signs, but none visible for Coakley.

Meanwhile, I called the Coakley campaign three days before the election offering to volunteer on election day (mostly I wanted my 10-year-old daughter to have a chance to see an election close up), but despite getting an email from Coakley's Deputy Director of Operations, Karen Owens, saying they would "get back to me," no one did, nor did anyone respond to a follow-up email on Election Day offering help. And the phone number boldly posted on the landing page of MarthaCoakley.com for people to call for help with voting was nothing but busy throughout the day.

Brown Won the E-Campaign:
Brown clearly seems to have won the social media war, an increasingly critical part of election campaigns.

On YouTube, where each candidate posted more than 50 campaign videos, Brown outdrew Coakley nearly 10 to 1, with one million views by election day compared to Coakley's 100,000 views. Brown's Facebook fan page got more than five times as many members as Coakley's (101,000 to 18,000), and on Twitter, Brown outdrew Coakley with 12,000 followers to 4,000, and even changed the background on his Twitter page for Election Day.

Where Was The Press?
Among the intriguing questions in the wake of Coakley's loss is whether this completely unexpected upset was, in part, a product of a downsized press, in Boston and nationally. Would this have been such a surprise if Massachusetts newspapers were firing on all cylinders over the past six weeks?

It was only on election night that many Massachusetts voters learned that Brown seemed to have given a verbal thumbs up to a comment shouted at a recent rally that he should shove a curling iron up Coakley's butt, (a reference to a controversial toddler rape case Coakley once prosecuted) and that Brown had posed nude for Cosmo. And no one has asked some of the basic questions about the campaign, such as what happened to the other Democratic primary candidates (Michael Capuano, Alan Khazei and Stephen Pagliuca) who collectively received 53% of the primary vote? Could they have generated interest and mobilized voters? Did they refuse to help or did Coakley fail to ask them? (Four days before the election Khazei was posting YouTube videos asking people to volunteer for community projects for Martin Luther King Day, but nothing about the election.)

In the end, Coakley called Brown to concede shortly before 9:30 PM on election night, even though the race had not yet been called. Brown, meanwhile, stayed at his election night event and shook the hand of every campaign worker and supporter, late into the night.


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I live in Massachusetts, and yet I had no idea that the Senate race, between Martha Coakley and Scott Brown, to fill the seat of the late Ted Kennedy, was razor close until I got an urgent email from ...
I live in Massachusetts, and yet I had no idea that the Senate race, between Martha Coakley and Scott Brown, to fill the seat of the late Ted Kennedy, was razor close until I got an urgent email from ...
 
 
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11:21 AM on 01/21/2010
Mr. Lichenstein,

I must agree that although not the primary reason for her defeat Ms. Coakley incomprehensible radio gaff regarding Curt Shilling and the Yankees truly marked the death knell for her campaign. As another Article in today's Huffinton points out the Red Sox have a unique place in the heart of the residents of the bay state:
http://www.huffingtonpost.com/marie-c-wilson/how-about-them-red-sox_b_430568.html

A funny take on the Red Sox Nation's Impact on Coakley's defeat:
"Who Among Us Does Not Love The Red Sox": Brown and Red Sox "Drop Kick" Coakley
http://www.politiwit.com/2010/01/who-among-us-does-not-love-red-sox.html

*Also makes light of pass given to Senator Kerry by "Sawks" Fans
HUFFPOST PUNDIT
AnnfromCA
08:09 AM on 01/21/2010
Above all, it was the message, not the process. Had people been simply unimpressed with her campaign, they would have stayed home.

That is NOT what happened. People, usually, are not so taken by a campaign style that they become enthusiastic. That only happens in presidential campaigns. *haha

In special elections, people who actually care about the issues, their states, their communities, and have an opinion bother to vote.

This was not about campaign style. This was a full tour-de-force message to DC that moderates and middle-class people are finished being quiet. The politicians, both GOP AND DEM, will hear us or be writing their resumes.
HUFFPOST PUNDIT
freelancerighter
writer
03:00 AM on 01/21/2010
Once again, voters ignore the best candidate in a childish insistence upon having their hands held and receiving their proper share of babying.

Additionally. I suppose the fact that Massachusetts already has health care had nothing to do with their votes, hm? Yet another fine example of: "I've got mine and to hell with the rest of America." It's a foolish summing up that ignores the facts: that we need volume buying in a major way to bring down the health care costs that Mass obviously feels okay with paying.
Taking a broad swipe at incumbents without knowing whether they support your issues in one of the many ways in which Americans keep themselves sliding down the hill to a poorer quality of life.
If recent history is any indicator, their new Senator should help them stay "downwardly mobile".
Unfortunately, in this case, their decision will hurt us all.
10:13 PM on 01/20/2010
I am kind of glad that the 60 vote majority is over. Now the minority party has to work with the majority to try to fix the problems created over the last eight years. No more "they have 60 votes and can pass whatever they want, why do they need our help?" Yes, this has actually been said several times. Being the party of no... will no longer fly and everyone has to work together so solve the immense problems we face.
Don't blame others if you have no solutions and just want to see our country never get out out of the hole it's been in for well over the year our current president has been in office, as thinking keeping us in a bad position will help the minority to regain power is selfish, political and doesn't have our best interests in mind. Hey, vote for us, the country is still as bad as the last president left it!
Also, please stop pretending it is about fiscal responsibility. Bush gave unfunded taxcuts to the very wealthy, excluded the Iraq war from the budget that wasted billions in no bid contracts and approved every spending bill that landed on his desk.
Get involved or get out of the way! How can we expect major problems that took almost a decade to create to be fixed in less than one year? Why must the oppostion party view the president's success as their failure? That's unpatriotic. We're in this together!
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HUFFPOST SUPER USER
OLEGAR
When you want to fool the world, tell the truth
09:53 PM on 01/20/2010
Where was a "REAL" candidate? Where in the world was the DNC? Could it have been, they had the same laissez faire attitude "We can't possibly lose here" ? Wake up fellow Democrats - - the Rethugs have new reasons to feel this is an opening for them to start the grab for all the marbles and change the game back to what it was the last 12 years.

Write your reps and the President and demand they start acting like Democrats!
08:17 PM on 01/20/2010
Maybe Coakley isn't great but this is much more than this. The base of DEM voters are completely disgusted with Obama and the DEM party. Why? Because most DEMS have simply joined the GOP as corporate tools, serving the interests of Goldman Sachs and a few others, with near complete disregard for the public interest.

This has proved Raum wrong if he thinks we accept GOP-lite policies because we have no where else to go. We just won't vote or even vote for the GOP seeing there is not much difference between the parties.

We were promised change we can believe in. All we know now is there is nothing we can believe in.
08:31 PM on 01/20/2010
What did you expect out of a Chicago Machine/ACORN politician? That he intended to do any part of what he said he was going to do?
09:20 PM on 01/20/2010
ACORN? This is a distraction and GOP propaganda. We have real issues to worry about.

We live in the GOP/DEM plutocracy. It's only marginally better with DEMS in that a least they throw the peasants a bone now and again. Corporate masters own our govt and get all the benefits.
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HUFFPOST SUPER USER
OLEGAR
When you want to fool the world, tell the truth
09:56 PM on 01/20/2010
Yes - - get off the acorn thing . . the rethug machine has far more egregious acts of fakery, lying, nepotism and misappropriation and misuse of taxpayer monies than Acorn could ever hope to match.
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HUFFPOST SUPER USER
Dannydel
07:16 PM on 01/20/2010
They just were'nt hungry for ir. Coakley clearly thought she was entitled to this seat and her lazy, ls-dee-da approach only confirmed what Brown was saying about her. How did such a hopeless newcomer become the democrats choice of a candidate? Somebody was apparently not paying attention. And now this...losing the unloseable election. Thanks Martha, hope you enjoyed the time off. You should hook up with Tony Romo, another lazy entitled little soul who would rather be on a beach than a playing field. You sure made a statement about women candidates.
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HUFFPOST SUPER USER
exxman
Visualize Whirled Peas.
06:29 PM on 01/20/2010
I'm a Democrat but I have to say, clearly, the best candidate won this election.