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Bill Scher

Bill Scher

Posted: September 10, 2008 11:28 AM

Boycott MSNBC Today (Until 8 PM ET)


If I'm not listening to my local liberal talk radio station, I typically keep MSNBC on in my home office during the work day, in part to support its decision to have actual liberals on during prime-time, and in part because it usually focuses on politics during the day more than CNN.

But after this morning I am boycotting MSNBC today, until Keith Olbermann and Rachel Maddow come back on.

MSNBC has put a manufactured outrage, a non-story, in a constant loop all morning. (I will not waste one letter of my time or your time explaining it.) As if that should be the lead story while the nation looks for answers on how to get our economy back on track, solve our energy crisis, rebuild our infrastructure, make education and health care affordable and accessible to all, and restore our global standing.

Then I flipped over to CNN. I can only assume this non-story got some attention there at some point today, but I didn't see it for 40 minutes straight, so at least it's not being treated as non-stop breaking news. So CNN is what's staying on my TV today.

As a mere single news consumer, I am putting the media industry on notice. You will not get my business by trying to shove the trivial down my throat. You will not get my business with a parade of political hacks pontificating on non-stories. You do that, I grab the remote.

In the case of MSNBC, yes I will come back for Keith and Rachel. Not because they are liberal, but because I trust the focus will then return to important news.

And it is particularly critical to support The Rachel Maddow Show. If it continues to beat Larry King in the ratings (as it did for its premiere), it will send shockwaves throughout a media industry that has long believed liberal views should be marginalized, pandering to conservative audiences is profitable, and that a liberal anchor can deliver an informative program that elevates discourse and strengthens a news brand.

It doesn't make sense to ignore traditional media and tune it out completely. To get a robust, aggressive, investigative and informative media that helps the public govern, we need to engage the media.

We need to let media executives know -- with our words and actions -- that they will make money by delivering a good product, and lose money by repeating misinformation and prioritizing non-news that fails to help us citizens run our democracy.

So MSNBC, know that you lost a customer today. If you want me to come back tomorrow, you know what to do.

Originally posted at OurFuture.org

Follow Bill Scher on Twitter: www.twitter.com/billscher

 
 
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02:17 PM on 09/10/2008
When has news gathering become political rant ! Why was Don Imus fired while MSNBC tolerated the rants of David Shuster and Keith Obermeister regarding the Clintons ( Chelsea and Hillary).

Great, Keith and Chris have been demoted because of their bias, and MSNBC brings on Rachel
as a solution.

When is MSNBC going to rename itself to "AIR -HEADS AMERICA"

The only hire Bush haters one-and all !

Viva Don Imus !!
12:08 PM on 09/10/2008
I am joining you ,BIll. Sent link to Editor at MSNBC.
Here's the email address
letters@msnbc.com
photo
HUFFPOST SUPER USER
t9chi
11:47 AM on 09/10/2008
I agree with you wholeheartedly. And please abolish Morning Joe or move it over to Fox
11:44 AM on 09/10/2008
Already do. Instead of Morning Joe I watch Mike & Mike. Then the rest of the day I turn off the TV till Kieth comes on followed by Rachel