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Bill Shireman
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Called a “master of environmental entrepreneurism,” Mr. Shireman has over 20 years of experience developing and implementing programs that align the interests of major corporations and their stakeholders. Shireman develops profitable business strategies that drive pollution down and profits up.

As President and CEO of the Future 500, Shireman helps the world’s largest companies and most impassioned activists - from Coca-Cola, General Motors, Nike, Mitsubishi, and Weyerhaeuser, to Greenpeace, Rainforest Action Network, and the Sierra Club -- work together to improve the profits and performance of business.

Advocating technology as a driver of green growth, Shireman has led the development and deployment of these and other tools, at diverse companies in Asia, Europe, and throughout North America. While CEO of the largest state recycling lobby in the U.S., he wrote California’s bottle bill recycling law, shown by EPA and academic studies to be the world’s most cost-effective. He advocates market-based environmental policies – contending they can be more effective than many command and control laws.

In 2002, with former Mitsubishi CEO Tachi Kiuchi, Shireman wrote the popular book, What We Learned In The Rainforest -- Business Lessons from Nature, featured in the Harvard Business Review, which declares the business-as-machine era over, and shows how companies can become as innovative as the rainforest, leveraging feedback to grow more profitable and sustainable than ever.

Blog Entries by Bill Shireman

Change the Game: How a New Energy Alliance for Natural Gas and Digital Power Can Save the Environment and the Economy

Posted September 22, 2011 | 16:00:01 (EST)

Twenty-five years ago, after suffering the humiliating defeat of a major environmental bill, my allies and I gathered to consider next steps.

Angry and more determined than ever to win, my peers set forth a new strategy of "more": more citizen action, more pressure on corporate enemies, and more calls...

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A Conservative Case for Public Broadcasting

Posted April 8, 2011 | 10:55:17 (EST)

If we defund PBS, should we defund commercial media, too?

I have been struggling in recent weeks with the conservative attack on public broadcasting.

As a fiscal conservative but a social libertarian, I can see plenty of reason to put a stop to taxpayer-financed radio and television. The libertarian...

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Should We Have a Security Fee on Oil? A Left-Right Solution to Security, Economy, and Environment

Posted February 26, 2011 | 12:13:03 (EST)

Once again, oil prices are spiraling. Once again, it's out fault: we failed to take charge of our energy future. And once again, politicians on the right and left looked not to solutions, but to their base, to find the rigid ideologies they pretend to believe. They don't...

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The "Inconvenient Truth" Behind Gasland

Posted February 17, 2011 | 16:33:01 (EST)

Al Gore's film, An Inconvenient Truth, catapulted global warming into the spotlight and helped bring business and environmental leaders together to reduce fossil fuel dependence.

Now a new documentary film, Gasland, aims to build opposition to natural gas production in the U.S. Recently nominated for an Academy...

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How to Cut $100 Billion -- Lessons for Politicians

Posted February 13, 2011 | 00:17:47 (EST)

Cut Programs, Not Systems

In demanding at last week's CPAC convention that GOP leaders strike $100 billion from federal spending, Tea Party activists are forcing politicians to go against their natural instincts.

If they expect to succeed, they need to understand the difference between a program, which spends money,...

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GOP and the Environment: The Bruising Battle Ahead, and Five Ways to Overcome It

Posted November 17, 2010 | 13:10:37 (EST)

Insiders tell us a battle is looming within the GOP between those for and against a Republican pro-environment agenda.

On the one hand, a small but powerful set of angry GOP social conservatives plan to haul leading environmentalists and scientists before Congress for what they intend to be brutal hearings,...

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Science, Religion, and Sustainability: Lessons from My Grandfather

Posted October 28, 2010 | 02:39:35 (EST)

A Public Display of Extraordinary Ignorance, Unsupported Speculation, and Surprising Naïveté
by Bill Shireman


When I was about eight, and painfully shy, my cousin Doe Lynn inexplicably decided I was cute, and chased me incessantly around my grandfather's house. This unwanted proto-sexual harassment, which forced me...

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Is Obama Wrong to Promote "Green Jobs" Before the Election?

Posted September 12, 2010 | 15:09:52 (EST)

A genuine path to save the economy, the planet, and the president

With jobs and the economy still weak less than 60 days before the election, President Obama is still pinning his hopes on the prospect of renewable energy and clean technologies to generate "green jobs."...

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Glenn Beck and Michael Moore Together: What the Country Needs

Posted September 1, 2010 | 17:34:31 (EST)

I doubt that any of us would like what Glenn Beck and Michael Moore would conceive, if they got into bed together. That's because, apart from the physically obvious, each is a close-minded ideologue who demonizes all who disagree.

Yet - though none of us would care to...

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The 'Ground Zero Mosque' and the Politics of Manipulation

Posted August 22, 2010 | 21:51:46 (EST)

The Myth of Freedom -- and An Alternative to the Battle of the Mosque

Right-wing protesters are out in force, attacking the proposed "Ground Zero mosque" as an insult to American freedoms. Left-wing protesters are countering them, supporting the mosque as a symbol of our religious liberties.

But both...

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A Fourth of July Quiz: Was George Bush Really the Fifth-Worst President in History?

Posted July 3, 2010 | 21:00:40 (EST)

Was George W. Bush the fifth worst President in American history, as a group of historians just concluded? Or, as one of my conservative friends contends, are they just another cadre of leftist intellectuals wearing their ideological blinders?

Yes, it's been less than 18 months since Cheney and...

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Do You Pledge Allegiance to This Flag?

Posted July 1, 2010 | 11:03:12 (EST)

Fourth of July Confessions of
a Radical Anti-Ideologue


"I pledge allegiance to the flag
of the United States of America,
and to the republic for which it stands,
one nation, under God, indivisible,
with liberty and justice for all."


As...

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Obama the Demon: How much of the fear is based on his Name, his Race, and his Party?

Posted June 24, 2010 | 16:12:57 (EST)

I have to admit the impermissible: Barack Obama's name and race were factors that helped attract me to his candidacy.

To have a thoughtful, measured and articulate black President is an inspiring validation of the America I believe in. To have one named Barack Obama is potentially a knife...

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Republicans Spin Themselves Dizzy Over Obama's BP 'Shakedown'

Posted June 22, 2010 | 13:36:56 (EST)

As soon as the virtual ink was dry on BP's commitment to a $20 billion escrow to reimburse Gulf spill costs, Republicans pounced quickly -- on each other.

First, party leaders claimed that Obama had nothing to do with persuading BP to set up the fund...

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The Case for a Calm President: Why the Left and Right Both Want an Angry Obama - and Why They Are Wrong

Posted June 11, 2010 | 14:11:38 (EST)

Why can't we have angry leaders -- people more like us? An Abraham Lincoln who would have said, "With malice toward them, with charity for us." A Mahatma Gandhi who demanded that his followers stop sitting around on "strike" and just kick Britain's bloody ass. A Nelson Mandela who, instead...

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This Memorial Day, Congress Puts Their Political Lives Ahead of Ours

Posted May 31, 2010 | 15:44:57 (EST)

Soldiers and statesmen risk all for their country. Politicians risk nothing, it seems. Consider the latest case of flaccid backbone in Congress.

Putting a price on carbon is the single biggest step we could take to secure the nation's freedoms and prevent the loss of more...

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Profit Alone Does Not A Good Executive Make

Posted May 19, 2010 | 19:00:10 (EST)

As Congress prepares to vote on financial reform, lawmakers are scrutinizing executive compensation. In fact, a portion of the Senate's legislation proposes delegating approval of executive compensation to shareholders. Setting aside whether or not one agrees with that principle, one aspect of the rule should raise some important questions. It...

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Glenn Beck and Michael Moore Agree: 10 Reminders for the Ruling Parties

Posted March 10, 2010 | 21:47:10 (EST)

Glenn Beck and Michael Moore agree on one thing: If we could just beat the Republicans AND the Democrats this November, maybe we'd have a shot at solving the enormous challenges we face.

But since that's not likely, I would like to offer ten reminders to each party, to...

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After the Summit, Jump into Bed With a Republican, a Democrat, and a Tea-Partier

Posted February 24, 2010 | 18:02:12 (EST)

The bipartisan summit on health care has already been dubbed a failure by party spinsters on both sides. But Americans are hungry for the integrative approach it symbolizes.

So am I. I resolve conflicts between political adversaries for a living. And I...

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To "Purify" the races this fall, Republicans call for a litmus test

Posted January 27, 2010 | 20:37:51 (EST)

Extremists want to make GOP the party of "NO - CAN'T DO"


Extremist opponents of gay marriage equality and other "social conservative" causes want to rid the party of any candidate who dares oppose them on ten issues.

To "purify" the field of Republicans...

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