Called a “master of environmental entrepreneurism,” Mr. Shireman has over 20 years of experience developing and implementing programs that align the interests of major corporations and their stakeholders. Shireman develops profitable business strategies that drive pollution down and profits up.

As President and CEO of the Future 500, Shireman helps the world’s largest companies and most impassioned activists - from Coca-Cola, General Motors, Nike, Mitsubishi, and Weyerhaeuser, to Greenpeace, Rainforest Action Network, and the Sierra Club -- work together to improve the profits and performance of business.

Advocating technology as a driver of green growth, Shireman has led the development and deployment of these and other tools, at diverse companies in Asia, Europe, and throughout North America. While CEO of the largest state recycling lobby in the U.S., he wrote California’s bottle bill recycling law, shown by EPA and academic studies to be the world’s most cost-effective. He advocates market-based environmental policies – contending they can be more effective than many command and control laws.

In 2002, with former Mitsubishi CEO Tachi Kiuchi, Shireman wrote the popular book, What We Learned In The Rainforest -- Business Lessons from Nature, featured in the Harvard Business Review, which declares the business-as-machine era over, and shows how companies can become as innovative as the rainforest, leveraging feedback to grow more profitable and sustainable than ever.

Blog Entries by Bill Shireman

Lessons from Jon Stewart and the Green Tea Parties: Recast the Coalition for Climate Protection

7 Comments | Posted October 26, 2009 | 11:59 AM (EST)


This past weekend, people in 181 countries came together for what may have been the "most widespread day of environmental action in the planet's history." At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.

But you wouldn't have...

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No One Wants to Talk About Their Idiots

51 Comments | Posted August 19, 2009 | 02:22 PM (EST)


But we all need a political force that can undercut their power

When hordes of angry protesters descended on town hall meetings two weeks ago, conservative zealots celebrated what liberal zealots have long admired: the ability of small mobs to shut down discussion on an issue.

Now the...

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IS RELIGION THE SOURCE OF GOOD?

24 Comments | Posted August 12, 2009 | 10:27 AM (EST)


One of my moments of understanding about the Bush administration happened when George W. said, a year or so into his term, that religion is the source of moral behavior in society - that without religious faith, there was nothing to keep humanity from acting unethically. Implicitly, we need the...

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Physicist James Hansen calls for "Zero Coal"

Posted July 31, 2009 | 07:56 PM (EST)


Put a price on carbon to drive efficiency up and coal out

By Bill Shireman

The Waxman-Markey climate bill won't put the nation on ">the low-carbon diet it clearly needs. Instead, the current version of the legislation could actually increase our reliance on coal, warns Dr. James Hansen,...

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Time for a Red-Blue-Green Alliance - Now

1 Comments | Posted July 31, 2009 | 06:04 PM (EST)


President Obama has a powerful new set of allies in his corner, the Associated Press reports: lobbyists.

In Obama's reform package, lobbyists for the health care industry "see a strategic opportunity" to "guarantee a steady stream of customers subsidized by taxpayers not only for insurers, but for all medical providers."...

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On climate, health care, and spending, Obama can't do it alone.

4 Comments | Posted July 3, 2009 | 02:40 PM (EST)


This Fourth of July, it is time for us to lead

It is the responsibility of leaders to make the necessary possible. Needless to say, however, we don't have many true leaders these days, especially in politics.

Too many political animals try to demonstrate their sophistication by letting real solutions...

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Beyond the Waxman-Markey Vote: THE SIMPLE PATH TO CLIMATE PROTECTION

2 Comments | Posted June 25, 2009 | 01:53 PM (EST)


It's no secret how to save the world's climate: put a price on carbon - enough to drive a 2 or 3 percent annual emissions reduction. Use the revenues to cut taxes on things we want, like jobs, savings, and profits.

That's it. We're done. In a single...

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Time for a Tea Party with the Right: Why Progressives Need a Transpartisan Strategy

Posted April 19, 2009 | 09:49 AM (EST)


Paul Krugman derides the embarassing right wing Tea Party-goers protesting government spending. He would be more successful if he looked beneath the protests, to the fear that drives many to join them.

True, the tea parties were largely a ratings-boosting initiative of Fox News, and few participants knew they...

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The Radical Middle Wins in Iowa -- Gay Marriage and the Power of Progressive Centrism

Posted April 5, 2009 | 02:06 AM (EST)


The power we birth, when we bring together the political masculine and feminine

The most inspiring and lasting social progress happens when a few left and right citizens stop battling each other over their mutual prejudices, and start listening, learning, and acting in alignment.

That's what happened Thursday in...

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The Media's "Buy-Us" Bias - The Power of "Concentrated Attractors" in the Media and the Market

Posted March 27, 2009 | 12:47 PM (EST)


The media has a liberal bias, argue angry conservative talk show hosts, from their high-paid perches atop the nation's leading media companies.

Or, the media has a conservative bias, claim liberal Pacifica Radio commentators, pointing to what they claim is corporate control even of public broadcasting.

They are right -...

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PowerShift and Conservative PAC - The Journey to Truth from Hate

Posted March 1, 2009 | 09:05 PM (EST)


I took a field trip today, during the lunchtime break of the PowerShift conference in Washington DC - which brought together 12,000 global warming activists - and took a taxi over to the OMNI hotel, where 9,000 equally passionate activists were also meeting, at the Conservative Political Action Conference.

And...

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Smart Growth: Three Simple Steps to Help the Economy and the Planet

Posted January 14, 2009 | 07:02 PM (EST)


As the Obama administration prepares to take on the worst economic crisis in 80 years this week, it is putting the emphasis on a promising new principle: don't just stimulate old, petroleum-hungry growth -- stimulate smart growth.

That won't be easy. It requires that we change old entrenched ideas on...

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