THE BLOG
03/18/2010 05:12 am ET | Updated May 25, 2011

A Hollywood Blockbuster Arrives

James Cameron's new film, Avatar, which just had its premiere in London last night, is about to take the world by storm.

I want to point out that I wrote the following in my blog back on August 21 after seeing a 20-minute sampling of scenes from Avatar (I work for the Home Entertainment division of 20th Century Fox, and sometimes Theatrical throws us a bone.):

I can't say much because it really left me speechless, and words would fail miserably anyway. For Baby Boomers like me, think of the first time you saw Star Wars in the theater. Now multiply that experience by 1,000. That's what seeing short bursts of Avatar felt like to me. (For everyone else, maybe how you felt watching three other Cameron films: Terminator 2, Aliens, and Titanic.) Whatever your frame of reference, I predict that the movies will never be the same again after Avatar hits the screens.

Tough to please critics at both Daily Variety and the Hollywood Reporter are literally gushing over the film. Variety's Todd McCarthy says, "Twelve years after Titanic, which still stands as the all-time B.O. champ, Cameron delivers again with a film of universal appeal that just about everyone who ever goes to the movies will need to see." And from Kirk Honeycutt at the Hollywood Reporter, "...he [Cameron] brings science-fiction movies into the 21st century with the jaw-dropping wonder that is Avatar."

Next week the film opens in the US and the Internet buzz is already at a fever-pitch. Great reviews will fan the flames but word-of-mouth will throw gasoline on the box office this winter.

And movies will never be the same...