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BJ Gallagher

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Money and Sex: The Mating Game in the 21st Century

Posted: 08/26/10 01:02 PM ET

Men look at women a sex objects; women look at men as success objects. Women like men who are generous with money; men like women who are generous in bed. A man fantasizes about a woman who'll rock his world in the sack; a woman fantasizes about a man who'll rock her world at Tiffany's. Both genders are looking for love... For him, nothing says "I love you" like good sex; for her, nothing says "I love you" like financial security.

Perhaps Katharine Hepburn was right when she mused: "Sometimes I wonder if men and women really suit each other. Perhaps they should live next door and just visit now and then."

Each gender has its standard complaint about the other... Women lament that all men want is sex, and men grumble that women spend too much money. Could it be true that men and women really DO come from different planets? Men are horn dogs from Mars and women are gold diggers from Venus?

The romantics among us cringe: "Oh no, you've got it all wrong! Love is a matter of the soul and character... not dollars and sex." Those who consider themselves liberated are incredulous: "Haven't we moved beyond those dated stereotypes?"

But it's likely that what some consider "dated stereotypes" may actually be timeless truths. A woman's social currency is her youth, beauty, charm and sexuality; a man's social currency is his professional and financial success. Men gain status by what they do; women gain status by who they're with. Just because it isn't politically correct doesn't mean it isn't true.

Consider the possibility that our attitudes and behaviors concerning money are programmed by thousands of years of evolution, not just a dozen years of childhood socialization. Consider that perhaps the generations of humans who came before us were doing what comes naturally: Men offered protection and provisions, while women offered fertility and family. Biology was destiny.

"Has nothing changed since Tarzan and Jane?" you might ask.

Maybe not as much as we'd like to think ...

Demographic studies show that most women still "marry up" and most men "marry down" in terms of socioeconomic status. Economic research tells us that when a couple divorces, the husband's standard of living takes a hit, then rebounds; but the wife's standard of living (and the kids') takes a dive and doesn't recover... unless she remarries. Sociological research reveals that married women enjoy higher status than single women, across all social classes.

And history illustrates that "power is (still) the ultimate aphrodisiac" (Henry Kissinger) and money is the most potent form of power. Rich, powerful men can have all the young, pretty women they want ... Consider Hugh Hefner, Bill Clinton, Tiger Woods, Larry King, Rush Limbaugh, Warren Beatty, George Clooney, Mick Jagger, Donald Trump, Wilt Chamberlain, the Kennedy men, Aristotle Onassis, Henry the VIII, and tens of thousands of wealthy men throughout history. These men provided status, protection, and security to their women -- who in turn provided youth, beauty, sensuality and charm to their men. Everybody got what they wanted.

Sociologists refer to this as social exchange theory: Human relationships are characterized by exchanges of time, attention, affection, sex, money, love, favors, loyalty and/or other goods and services. Our relationships with one another are built on thousands of exchanges we make every day.

Friendship: I give you attention, affection, time and companionship; you give me the same. Money may or may not have a major role, but you can be sure there are financial factors at play within friendships.

Employment: I do what you ask me to do; you give me a paycheck. Money plays the central role.

Marriage: I'll give you sex, emotional support, babies and a warm, nurturing place to come home to; you provide the money, security and protection.

There is nothing wrong with any of these exchanges, so long as both parties agree on the terms and conditions and each gets what they want from the exchange.

Yes, it sounds cold and unromantic, but marriage is as much a business relationship as it is a love relationship. Money, taxes, property, insurance, estates, inheritances, and community property are a central fact of married life. People who protest that "money isn't important in love" are fooling themselves. As Rita Davenport reminds us: "Money isn't everything... but it ranks right up there with oxygen."

Money -- like sex -- is energy. It's dynamic; it's powerful; it's creative; it makes things happen; it motivates; it attracts; it stirs emotions; it gets people into action. And energy takes two forms: yin and yang, feminine and masculine, beta and alpha. Yin represents passive power; yang represents active power. They are two complementary energies which animate the world, according to ancient Eastern philosophy.

Relationships work best when there is a balance between yin and yang. It doesn't matter who brings what energy to the relationship - it only matters that both are present, each playing their respective role in bringing harmony, balance, and reciprocity to the interaction between partners. As Paul Simon's brother explained about why Paul's and Carrie Fisher's marriage broke up: "Relationships work best when one person is the flower and the other is the gardener."

While the importance of yin and yang in human relations hasn't changed since the beginning of time, what HAS changed is that women have freed themselves up to cultivate more of their yang energy ... and men feel more free to explore their yin, or feminine side.

Traditionalists see this as a terrible development -- a perversion of traditional gender roles and values. Others see this as a wonderful development -- an embracing of the true complexity and diversity of human nature.

Both men and women are androgynous beings -- yin and ying energy ebbs and flows within each of us. We can choose to cultivate our yin or yang nature in whatever proportion feels authentic, natural, and healthy. Jackie Kennedy Onassis understood this when she explained that women can choose from two types of power: power in the bedroom or power out in the world. Jackie chose power in the bedroom. Today, more women (ie, Hillary Clinton, Oprah Winfrey, Meg Whitman, Sarah Palin, Martha Stewart, Vera Wang, Maya Angelou, Alice Waters, Dolly Parton, Venus and Serena Williams, among others) are choosing power in the world.

What this means in terms of sex and money is that the rigid norms and mores that prescribe certain relationships as "good" or "normal" and proscribe others as "bad" or "immoral" are changing ... just not fast enough to suit some.

In practical terms, women are now freer to shift into yang mode, go out and make a lot of money, and choose any kind of mate they want. It means that sweet, gentle, sensitive men are no longer limited by fixed notions of what it means to be "a real man." They are free to be emotional, artistic, sensual and yes, beautiful. It means that heterosexuals are now exploring the full range of their energy -- both sexual and financial -- just as LGBT men and women have been daring to do for years.

Men and women both have more freedom to seek and find their own personal comfort zone along the dialectical continuum between yin and yang, feminine and masculine, passive energy and active energy.

These days, it matters less who brings home the money, as long as somebody does. It doesn't matter who does the seducing, so long as both partners are happy with their sex life together. Couples may decide that they want to share and contribute in kind -- so they both bring home the bacon and fry it up together. They may take turns being on top in the bedroom, too.

And who knows? A tough economy may play a key role in changing norms about sex and money, as both partners often have to work outside the home just to keep a roof over their heads. Bringing money into the partnership is not a matter of choice in a recession -- it's a necessity. Yin must shift into yang mode -- whether she wants to or not - for the couple to survive.

However, we shouldn't underestimate Mother Nature. Tens of thousands of years of mating instincts and behavior still exert a powerful influence on us today, whether we want to acknowledge it or not. Many men still want sex and will trade money to get it, while many women still want security and will trade sex to get it. We've come a long way, baby ... but we ain't there yet.

 

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Men look at women a sex objects; women look at men as success objects. Women like men who are generous with money; men like women who are generous in bed. A man fantasizes about a woman who'll rock hi...
Men look at women a sex objects; women look at men as success objects. Women like men who are generous with money; men like women who are generous in bed. A man fantasizes about a woman who'll rock hi...
 
 
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01:13 PM on 10/01/2010
WOW.. your article/theory is so true... In America, getting a genuine relationship/girlfriend is difficult since nowadays women work and can provide for themselves instead of relying on men for financial security and protection. it is like saying.. if a girl makes the same amount of money as her counterpart, why would she stay with you... you are both equal in status.. girls want men of status that is above of hers aka "marrying up"..

In contrast, I have a friend traveled to china years ago that hook up with an average of 2 different girls each day. IN America, he cannot get any with his current financial condition..

about 40-50% of women are single or looking for a relationship... do you really think that they are really looking a genuine or nice husband..?!?! there are plenty of nice men in the pool...
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HUFFPOST COMMUNITY MODERATOR
SShaw490
A man hears what he wants and disregards the rest
08:57 PM on 08/30/2010
Sorry to blow a hole in your theory, but the minute I saw my wife - the very first time she looked at me - I fell in love with her. And I didn't have two dimes to rub together and let's just say it was a LONG time before we were intimate. She didn't get anything from me but undying love and that's all I got from her. And, 28 years later, I think that was a pretty good deal.
11:29 AM on 08/30/2010
We've come a long way, baby ... but we ain't there yet.
what does that mean?
absoluely NOTHING has changed in any relationship except "singlehood" is on the rise.
why is that? what do you think is the reason? MONEY OR SEX?
thank you
05:18 PM on 08/30/2010
Divorce laws. Family Court. Men have realized that marriage is a financial trap based on family (kangaroo) court's laws on custody, alimony, child support, division of assets etc.
04:21 PM on 08/29/2010
This article attempts to explain away the bad attitudes of women in the U.S. today by linking sex and money. As though men want one and women want the other. Well women want sex to. The very big difference here is that it's a lot harder to find a male golddigger than it is a female golddigger. In effect this article argues that our system of legal prostitution is not shameful, when it certainly is. We just had a recession that cause many men to lose their jobs and because of the values U.S. women hold, many divorced their husband simply because he had ran into hard times.

The fact of the matter is men want a woman, not what she owns (yes there are some that just want a womans body and could just as well buy a doll). The younger generations of women in the U.S. want what men own, not the man. I sure don't believe this is the way to form a healthy relationship and given our divorce rate I think it shows.
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HUFFPOST SUPER USER
Majestry
Every man is the artisan of his own fortune
11:07 AM on 08/30/2010
Agreed 100%
This user has chosen to opt out of the Badges program
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01:41 PM on 08/29/2010
"BJ Gallagher: Money and Sex", the title made me chuckle. thanks
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HUFFPOST BLOGGER
BJ Gallagher
09:55 PM on 08/29/2010
Now you made ME chuckle. Thanks!
01:00 PM on 08/28/2010
the problem now is that it's a lot harder for many young men to make enough money to attract women (or to be more specific, attract women who want a traditional household). look at our economy right now! but this has actually been happening for a long time now. so even if some part of our biology drives us to desire living along the stereotypical gender lines, the kind of society and economy we have now is making it a lot more difficult to do so.
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BJ Gallagher
09:59 PM on 08/29/2010
You make a good point. Actually, the recession has made it harder for men of ALL ages to attract women who are interested in financial security. More men have lost their jobs in this recession than women, largely because men were paid higher so employers could save more money by getting rid of their male managers, supervisors, and others. Women's lower earning rates actually saved many of their jobs. A very mixed blessing, for sure.

Time will tell whether this recession has a permanent effect on dating and mating habits of men and women, as I mentioned at the end of my article.
04:47 PM on 08/27/2010
I dislike these kind of articles, because they consistently bring out nasty comments about women. I'll bet you don't see many commenters talking poorly about men on here or opening up about how its true, they have unrealistic sexual demands.

Instead a bunch of men, will join together to whine about how rough they have it these days. Women are no good, we expect too much, feminism has ruined us. The overall premise of the article is interesting, but the misogyny in the comments is disturbing.
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HUFFPOST BLOGGER
BJ Gallagher
10:04 PM on 08/29/2010
I hear what you're saying. And I think it's confusing for men these days ... it has been ever since the feminist movement told women that they could "have it all." Some women interpret that in ways that men find insulting and hurtful, and other women interpret that in ways that empower both genders.

Many men are angry and confused because they don't know what's expected of them as men these days, and their resentment and confusion are very understandable. I think it behooves us all to give the other gender the benefit of the doubt and to lighten up a bit. Changing social norms are difficult, frustrating, and confusing. So let's keep talking .... healthy dialogue is good.
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HUFFPOST SUPER USER
Mister Biggles
06:19 AM on 08/30/2010
Yep, women never say bad things about men. Ever.

Anything less than pure and total misandry, the "feminists" of your ilk calls "misogyny".
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HUFFPOST SUPER USER
Mister Biggles
08:40 PM on 08/26/2010
Also, this is why I believe the Tiger Woods scandal is going to have a serious long run effect on our economy.

Men trying to get rich to get hot women is the primary driver of our gross national product.
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HUFFPOST BLOGGER
BJ Gallagher
09:07 PM on 08/27/2010
That's an interesting perspective ... I've never heard anyone posit that theory. There are many factors driving men to try to get rich ... to prove themselves, to make a difference in the world, to keep score with other men ("mine's bigger than yours"), to provide a better standard of living for their families that what they had growing up, and many more. And yes, all of this striving for achievement and wealth certainly drives the national economy.
08:27 PM on 08/26/2010
"Men gain status by what they do; women gain status by who they're with."
What if your objective is not to "gain status", but companionship?
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BJ Gallagher
09:28 PM on 08/27/2010
For some, companionship IS a form of status. To be single and lonely is to be pitied by others. To have a nice companion is to be envied by others. Whether we realize it or not, or want to admit it or not, human beings are acutely status conscious. We are always gauging where we stand in relationship to other people. Most of the time we're not even conscious of it, it's so automatic.
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HUFFPOST SUPER USER
Mister Biggles
08:22 PM on 08/26/2010
I fail to see how I could agree with an article more.

Humans create so much pain or misery for ourselves pretending to be things we are not and pretending we aren't things we are...
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BJ Gallagher
09:11 PM on 08/27/2010
Thanks for your comment. We do seem to spend a lot of time and energy trying to disguise what's really motivating us because we don't want others to think badly of us. We want to be liked so we sometimes pretend not to care about some things when in fact, we care about them a lot.

In writing the article, I'm trying to encourage people to talk about money, sex, and relationships in an authentic, open way. These topics are still laden with shame, guilt, and social taboos. Seems like it would be healthy to shine the light of day on these important issues and explore in an open way what really drives human behavior.
08:13 PM on 08/26/2010
I always find it interesting that with so many people living in poverty that when we say that women care about a future husband's income we always think she is looking for a Mercedes Benz and diamond rings rather that finding someone who will ensure that her children can have decent life. Marrying up in terms of income is not just a phenomena for the upper classes. Having said that. women also care about looks almost as much as men. I discuss this topic on my blog at http://bigthink.com/blogs/dollars-and-sex.
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Majestry
Every man is the artisan of his own fortune
11:53 PM on 08/26/2010
Money is honestly more important than looks. This is why so many attractive and socially inept rich guys can get hot chicks.
12:04 AM on 08/27/2010
Money in men is more important than anything. Money in women is not a driver. That's why the term "trophy wife" refers only to a young beautiful woman, not a young rich woman who is not pretty or a successful woman or an intelligent woman. To me it means that intelligence must not be passed on to children through the female genes, otherwise men would value that as a trait when they look for a potential mate. Put another way, nobody wants to be a Condeleezza Rice for e.g. or Martha Stewart. A smart successful woman without a decent husband is pitied not envied. But whoever is with say Donald Trump is considered higher on the envy scale regardless if they have done nothing with their own life. But then again, nobody said that life was fair.
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HUFFPOST BLOGGER
BJ Gallagher
09:15 PM on 08/27/2010
Women care very much for the economic future of their children, which is why earning potential is an important factor in selecting a husband.It's certainly not the only factor, but it is an important one.

And men,by the same token, also care about the economic future of their children which is why they work to get an education, develop marketable skills, seek out some measure of financial security. Men will go to great lengths to provide for their kids .... sometimes even risking their lives to do so.

Providing for offspring is a deep instinctual drive in humans, as in many animals species. It's hardwired into our DNA ....Mother Nature's way of making sure the species survives.
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HUFFPOST SUPER USER
Majestry
Every man is the artisan of his own fortune
04:27 PM on 08/26/2010
The mating game is a disaster if you are a young male. Today's young "modern" woman is, more of less, insufferable. They demand to be pampered and treated like a princess and expect that they are not required to give anything in return. Every girl these days is taught that they're a special little flower who can get everything that they want just because they're special. It's ridiculous.
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HerrMonk
Fighter, Trainer, Nat.Sec.Consultant, Libertine
05:25 PM on 08/26/2010
Epic first comment.

And unfortunately all too true.

It's amazing the number of women I've gotten to admit to me that they want to be pampered and treated like a princess in their relationship AND be fully independent with their earnings.

I.E.: they want a career, but all their earnings from that career are to be their personal disposable income: a testament to their power and independence, while the male in their life's income is still to be seen as communal "family" property.

Hey, I think whatever mutual understanding a couple comes to, that leaves both parties happy is great. But the expectations many "modern women" come to the table with are totally unreasonable, and create a lose-lose situation for long-term relationships, either forcing you too keep finances separate and never really "come together" as a cohesive "one", or leave the male in the position of being the ultimate dupe.
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HUFFPOST SUPER USER
Majestry
Every man is the artisan of his own fortune
06:01 PM on 08/26/2010
Agreed. The whole "your money is my money and I expect you to spend it on me because we are dating" thing while maintaining the "my money is my money and if I spend it on you that is my choice" is not exactly equitable. The idea of equivalent exchange is something that is lost on the women today under 30.

The whole "you should be happy with whatever scraps I throw you" logic is also extremely depressing. They put way too high a value on their companionship and think that we should feel blessed just to be in their presence and anything else we get is a special treat meted out at her discretion.

People wonder why relationships with young people these days are so particularly short and guys are so adverse to dating and it is because it just isn't worth it. The amount of financial cost and the trouble involved isn't worth the distinct lack of reciprocation.

It isn't that I'm not happy to see them happy and make her happy but the whole notion that I don't want anything else out of it and that a relationship is a one way street where everything goes in her direction... I'll pass.
05:57 PM on 08/26/2010
Sounds like you haven't met enough women or just have bad luck. Believe it or not there are "modern" young women out there that don't care about any of the things you have stated.
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HerrMonk
Fighter, Trainer, Nat.Sec.Consultant, Libertine
06:11 PM on 08/26/2010
There are all kinds of people out there of all sorts.

We're noting a general trend, is that it's become common, that "more often than not" this is what we encounter when dealing with the general public.

Generalizations are just that, generalizations.
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HUFFPOST BLOGGER
BJ Gallagher
09:25 PM on 08/27/2010
You bet. And there are even modern young women who are willing to financially support a guy they love if he doesn't make much money. Los Angeles is full of young women who are supporting musician boyfriends or artist husbands. If he is making his contribution to the relationship in some way that she likes and accepts, and she's willing to bring home the bacon, it all works out just fine. Keep looking. There are plenty of young attractive women who aren't as driven by financial security needs as others.