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Blake Landau
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Blake (Landau) Morgan is the Social Media Program Manager for Digital Support at Intel. She serves as the VP of Communications and Marketing for SOCAP‘s Bay Area chapter and started her career in customer strategy building Customer Management IQ, a social networking site and online business publication. She lives with her husband and dog Athena in Oakland California. Say hi to her on twitter @blakelandau.

Entries by Blake Landau

3 Content Tips From "Comedians In Cars Getting Coffee"

(1) Comments | Posted November 18, 2014 | 5:24 PM

Even Jerry Seinfeld gets rejected once in a while. He was told by some of the top social networks and content influencers that his web show--longer than five minutes--would never work on the web. To add insult to injury Seinfeld was shopping around for a sponsor for his web show...

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Creating Content People Can Get Behind: 3 Important Questions for Brands

(2) Comments | Posted February 25, 2014 | 1:56 PM

I am a big fast-forwarder. I almost never watch commercials, but lately I admit I've been breaking my own "watch no commercial" rule. Have you seen the Apple commercial called "Your Verse"? It's awe-inspiring.

Apple understands that 75 percent of buying experiences are based on emotion.

Some companies get it. Others just produce the same media they've always produced without acknowledging that as a society we've changed. Unfortunately much of the content coming out of marketing departments is still unrelateable, awkward, almost robotic. Let's change that this year.

Interesting content is one of the top three reasons someone will follow your brand on social media. B2B companies with blogs generate 67 percent more leads per month on average than non-blogging companies. 67 percent of twitter users are more likely to buy from brands they follow (on twitter). According to Mashable 70 percent of customers prefer getting to know a company through articles rather than ads.

There are a lot of factors that go into making good content. It's about the relevance and timing, relateability, medium, the storytelling and the ease with which we can view it.

The social media audience is a large audience. On Facebook most of us now have the following people on our friend lists: friends we've known for years, friends we've never met, colleagues, industry contacts, parents, grandparents, children and people we've never met--and have no clue who they are. So when you're creating content it's important to make it relate-able to a pretty diverse group of people. What's the platform you're standing on?

Before you set out to create a campaign ask yourself the following three questions:

1. Is our marketing department a true newsroom? The Oreo tweet from last year got marketers scratching their heads. How did that piece of content get produced and approved so quickly? The truth is you need an agile smart team that can move quickly without legal having to look at everything. If you don't allow your content team to engage without 20 people reviewing the content, you are missing out on the true dynamic of social media. Intel now has an incredible Newsroom team with a ton of powerful content and storytelling. For more on our newsroom visit us here.

2. Have we tried video for evocative storytelling?

In my opinion the most powerful medium to tell a story is no longer a book. It's through a camera. Last year brands got pretty creative with video content. If you haven't watched the Pepsi MAX & Jeff Gordon "Test drive" video you're missing out. With 40 million views, this video was high risk, high reward.

Chipotle generated 12 million views with their compelling video "The Scarecrow." Chipotle was the first American restaurant chain to ban genetically modified foods. Getting Fiona Apple to sing a beautiful tune didn't hurt--the song "Pure Imagination" made this film even more evocative.

The Google Nexus 7 video generated 5 million views. Public speaking is the number one fear, before death. Google hit a home run by hitting on something every human can generally relate to.

Every company is a media company. Video is high-risk high reward. Figure out what compelling story will resonate with audiences. If creativity isn't your strong suit tap into your employee base and crowdsource an idea. Or hire an agency. With so many movies using hand held cameras to make things appear more DIY--studio equipment shouldn't be a roadblock.

3. Is our content mobile and tablet friendly?

Since 56 percent of American adults have a smartphone and 91 percent have a cellphone, it's not rare that your audience is watching content on a screen other than a computer. If your content can't be viewed from a mobile device--you probably shouldn't publish it. According to Mashable, brands that haven't adopted a "mobile-first" mentality will fail, as they'll miss this enormous, marketable audience." You've got to make it easy for people.

How are you going to knock the socks off of your audience this year? Get started on your content plan and shake things...

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5 Lessons All Departments Can Learn From the Customer Service Department

(2) Comments | Posted December 30, 2013 | 7:30 PM

Being service oriented is harder. If it wasn't everyone would be service oriented. In fact somewhere along the line you were a customer who got less than great service. And you went to another brand didn't you? Of course you did. In fact 89 percent of consumers have stopped doing...

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4 Powerful Tips On How to Be A Powerful Listener in 2014

(4) Comments | Posted December 27, 2013 | 6:00 PM

Being a good listener can be the difference between recognizing opportunity, and completely missing the boat. It can be the difference between your colleagues getting excited about programs you'd like to launch, or early detection of a problem for your company through employee or customer feedback.

Olivia Fox Cabane,...

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Four Companies Who Make Customer Engagement a Priority

(0) Comments | Posted November 27, 2013 | 9:04 AM

Imagine being seated at a restaurant. The host takes you down a very long corridor leading to a small dark room -- an off-shoot of the actual restaurant. This is what it feels like to be a customer who wants to engage with a company on social, but isn't given...

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3 Things Gravity Can Teach Us About Overcoming Adversity

(3) Comments | Posted October 22, 2013 | 5:56 PM

The first thing I love about the film Gravity is the resourcefulness, courage and bravery exhibited by a powerful female lead Dr. Ryan Stone (Sandra Bullock).

However no matter your gender the film serves as a strong reminder about facing your fear and triumphing over adversity despite overwhelming odds....

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3 Social Media Engagement Tips for Brands This Halloween

(1) Comments | Posted October 17, 2013 | 6:42 PM

On any normal day kids live in an adult world. But on Halloween the adults live in a kid world. The neighborhood remakes itself into a funhouse for children where theater and sweets are aplenty. On Halloween if you're lucky enough to live in a highly festive neighborhood every house...

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Stop Being So Type A! 5 Career Tips for the Type A Woman

(5) Comments | Posted October 10, 2013 | 5:26 PM

Get a mentor. Don't get a mentor, get a sponsor. Get an MBA. Don't get an MBA. The internet has no shortage of advice for Ms. Type A. People often glorify "Type A" personalities. They are the detail oriented, obsessive, relentlessly perfect go getters. If they're on-time, they're late. According...

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How to Engage on Twitter: Four Tips From HBO's Newsroom

(0) Comments | Posted July 30, 2013 | 11:13 AM

The Newsroom script carries the wit and sophistication of a really well-written tweet. A media junkie myself I've savored each episode of this deliciously wry series.

Now with the first two episodes of season two behind us it's clear Aaron Sorkin -- also the writer of The Social Network...

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Top 25 Engaged Brands on Twitter: An Interview With Henry Min, Founder of Nestivity

(2) Comments | Posted May 9, 2013 | 6:33 PM

You might have seen a report floating around last month about the top 25 engaged brands on twitter. The study looked at how brands cultivate relationships with influencers, customers and advocates on Twitter. Dr. Natalie Petouhoff, using the Inifinigraph engagement platform's algorithm, helped to identify the...

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3 Ways Thoughtful Content Will Benefit Your Small Business

(2) Comments | Posted May 6, 2013 | 12:50 PM

"I commonly hear entrepreneurs obsessed with concerns about blogging, twitter, Facebook and other social media endeavors, when they don't have a way to earn sufficient money in their business," wrote Forbes columnist Kathy Caprino.

According to a recent study conducted with 3,000 small business owners...

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Why Talking At People Is Bad for Brand Engagement -- An Interview With Funny Or Die's Patrick Starzan

(6) Comments | Posted May 1, 2013 | 5:35 PM

When was the last time content made you laugh so hard tears were streaming down your face? I'm going to assume it wasn't while perusing a B2B technology website. If you haven't seen a Funny Or Die skit, you're missing out on some of the better content of...

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My Tweets Represent the Views of My Employer

(2) Comments | Posted April 11, 2013 | 7:08 PM

"These tweets do not represent the views of my employer."

Disclaimers have officially gone viral.

But what does it say about companies who require employees to post this on their Twitter? What does it say about the employees who think this will make them look good at work?

...
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3 Golden Tips for Content Engagement From Mad Men

(0) Comments | Posted April 4, 2013 | 9:07 PM

The rules of Madison Avenue were created by those involved in the game of advertising.

Mad Men captures what it was like behind the scenes of a growing frontier with opportunities up for grabs at every corner. Are there lessons to glean about the content world from the golden...

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An Interview with Mary Grove of Google For Entrepeneurs

(4) Comments | Posted April 1, 2013 | 4:52 PM

Google For Entrepreneurs is the umbrella effort of Google's programs and partnerships to support start-ups around the world. They currently have 50 live efforts in over 30 countries partnering with organizations like Start-Up weekend, the Women 2.0's series Founder Friday and other innovative accelerator programs. Mary Grove, Head...

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The 5 Attributes of Viral Content

(0) Comments | Posted March 20, 2013 | 5:23 PM

In the last week I've watched videos of goats screaming like humans, humans yelling like goats yelling like humans and a darker Disney musical parody.

Just hearing these video ideas, no one would have guessed they'd become hits. While these aren't assets for...

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10 Tips to Look Great on a Budget for Female Entrepreneurs

(6) Comments | Posted March 18, 2013 | 5:54 PM

In Patti Stanger's book Become Your Own Matchmaker: 8 Easy Steps for Attracting Your Perfect Mate she's not understanding of folks operating on a budget. She tells her readers to get their butts to the salon anyway. While this advice is given to women looking for a mate, I believe...

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Four Make-Over Inspirations for Your Corporate Blog

(0) Comments | Posted March 13, 2013 | 2:01 PM

Have you noticed most corporate blogs are terrible? Most corporate blogs read like a brochure, lack imagination and as a result create little traffic other than the folks in marketing who published it. Part of this challenge is the fact that the blog sits with marketing or PR, and these...

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5 Female Celebrities on Twitter Changing the Game for Women

(0) Comments | Posted March 11, 2013 | 3:53 PM

A handful of bold, brilliant women have taken the opportunity to tell middle-aged male entertainment executives what women really want. Women are tweeting, writing, acting and singing about stuff that we can actually relate to. They're talking about double standards, and self-love and navigating a world that was set up...

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5 Ways to Avoid the Oversharing Epidemic

(18) Comments | Posted March 1, 2013 | 9:03 AM

To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.

When building a personal brand you must assume everyone is...

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