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Blake Mycoskie
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Blake Mycoskie is a dynamic entrepreneur that has started six successful businesses from the ground up. After being recruited to Southern Methodist University to play tennis, Mycoskie started EZ Laundry, a door-to-door laundry service aimed at fellow college students. The company soon expanded to seven colleges across the Southwest, with 40 employees and 8 trucks.

After selling EZ Laundry to his business partner, Blake traveled to Nashville where, inspired by the larger-than-life billboards in Hollywood, set out to create an outdoor media company aimed at the Music City’s leading country stars. Mycoskie’s renegade efforts soon drew the attention of industry giant, Clear Channel, who purchased Mycoskie’s remaining billboards in Nashville and Dallas.

With two successful companies already under his belt, Blake plunged himself into the world of reality television. Teaming up with his sister, Paige, Blake competed on the second season of CBS’ hit show, The Amazing Race, coming just four minutes away from the $1 million dollar grand prize. This experience inspired Mycoskie to create Reality 24/7, a cable TV channel dedicated to all-access reality news and programming. Teaming up with Larry Namer, co-founder of the E! Entertainment Network, and Kay Koplovitz, former CEO of the USA Network, Mycoskie raised over $2 million dollars for the project from venture capitalists and former reality stars. The buzz for Reality 24/7 was so great that Rupert Murdoch decided to create his own all-reality network, thereby ending Mycoskie’s rogue efforts.

Now living in Los Angeles, Mycoskie teamed up with the creators of TrafficSchool.com to create DriversEdDirect, a behind-the-wheel training school featuring Hybrid cars and hip instructors. To help promote DriversEdDirect, Blake created Closer Marketing Group - a Santa Monica based marketing firm specializing in brand development and viral marketing.
While vacationing in South America in 2006, Mycoskie discovered the Alpargata, a traditional rope-soled shoe that has been worn by Argentina farmers for centuries. At the same time, Blake was struck by the terrible poverty that he saw: too poor to afford shoes, children developed cuts and scrapes on their feet that led to injury and disease. Blake returned to Los Angeles with 250 pairs of shoes in his duffel bag and the idea for a new company, TOMS Shoes - that would match every pair sold with a new pair given to a child in need. One for One.

After selling 10,000 pairs of shoes from his apartment in Venice, Mycoskie returned to Argentina with friends, family and his new TOMS’ Family to hand-deliver 10,000 pairs of shoes to kids in need. The trip was filmed by filmmaker Ken Kokin (co-producer of the Academy Award Winning Usual Suspects).

Since the first Argentina Giving Trip, TOMS has given millions of new shoes to children in over 40 countries all over the world, including the U.S. Last June, Blake announced TOMS' second One for One product: TOMS Eyewear, which helps to save and restore someone's sight through prescription glasses, medical treatment and sight-saving surgery.

Because of its unique one-for-one philosophy, TOMS has benefited from tremendous media attention that has made traditional marketing unnecessary. TOMS has been featured in The Los Angeles Times, The New York Times, PEOPLE Magazine, TIME Magazine, VOGUE, Elle, Oprah Magazine, The Today Show, to name a few.

Blake is 35 years old and lives on a boat in Los Angeles.

Blog Entries by Blake Mycoskie

One Day Without Shoes 2013

(0) Comments | Posted April 16, 2013 | 10:40 AM

Today is the sixth time we've engaged our community in One Day Without Shoes, and in many ways, this day has become an anniversary of reflection.

For many who will be participating today by taking off their shoes, the moment may last the length of an event or perhaps a...

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One Day Without Shoes

(65) Comments | Posted April 10, 2012 | 9:15 AM

As April approaches each year, all of us at TOMS start to notice a lot of posters,
photos, and banners with bare feet around TOMS HQ.

Why? 


One Day Without...

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Why I'm Speaking at Willow Creek Church

(42) Comments | Posted August 23, 2011 | 8:32 AM

In light of recent events, I think it is important that I clarify TOMS' position with regard to my speaking engagements in advance of my upcoming appearance at Willow Creek Church.

In short, speaking opportunities like these enable us to convey our passion about giving to groups with different...

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Are You Ready to Start Something That Matters?

(1) Comments | Posted July 5, 2011 | 12:28 PM

Just three weeks after one of the biggest moments in TOMS history, it gives me great pleasure to make another really special announcement...

On September 6th, after more than two years in the making, my first book entitled Start Something That Matters will be released. And in...

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Today, TOMS Asks You to Go 'One Day Without Shoes'

(2) Comments | Posted April 5, 2011 | 9:06 AM

Today is no ordinary Tuesday.

In big cities and small towns, at universities and Fortune 500 companies, and in countries all around the globe, people are gathering together to take a message to the streets. While activists pounding the pavement is nothing new, there's something unusual about what's going...

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One Day Without Shoes: It's Time To Participate

(21) Comments | Posted April 5, 2010 | 6:35 AM

You may have recognized that TOMS does things a little differently. We embark on ideas that some people question and others embrace. Our biggest campaign of the year is no different.

On April 8, we're asking everyone to go barefoot for One Day Without Shoes. But...

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TOMS Shoes Accepts the Secretary of State's 2009 ACE Award

(1) Comments | Posted December 10, 2009 | 3:14 PM

Rarely do I ever write out a speech, but last night, accepting the ACE Award in Washington D.C., was such a special night and opportunity I wanted to make SURE that I thanked everyone in the proper way. The irony of it all is that when Secretary Clinton presented...

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Fulfilling My Life's Mission Through the TOMS Shoes Movement

(1) Comments | Posted November 18, 2009 | 2:00 PM

I believe each of us has a mission in life, and that one cannot truly be living their most fulfilled life until they recognize this mission and dedicate their life to pursuing it. Sometimes a mission lasts for two weeks or two months, or possibly 20 years. I have given...

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The Opportunity For Change Extends Beyond Our Front Door

(8) Comments | Posted October 6, 2009 | 2:25 PM

I often describe the progression of TOMS as a shoe company that began three and a half years ago in my apartment in Venice, CA. I explain that for months, TOMS was run entirely by myself and three interns and then it grew from there. To describe the journey and...
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TOMS Shoes: How To Spend Less And Give More (VIDEO)

(33) Comments | Posted December 4, 2008 | 8:00 AM

With the economy as it is, spending money wisely is more important than ever. Gift giving is a wonderful thing - and should continue to be - but we need to be conscious of how we spend our dollars. Before you break open the piggy bank, ask yourself the following:...

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Could TOMS Shoes Sales Predict The Presidential Race?

(0) Comments | Posted November 3, 2008 | 5:11 PM

Yes, even TOMS Shoes has election fever. Two months ago we introduced our "election collection" and the the buyers (and voters) have caused many of the core sizes to sell out, but there seems to be a disproportionate amount of certain "styles" left. As of today, 43.95% of the shoes...

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Saving The World, One Shoe At A Time

(13) Comments | Posted October 22, 2008 | 11:10 AM

I am going to assume that everyone has heard enough bad news the past few weeks. If it is not a financial conundrum, it is a moral one, and with increasing anxiety and division as we approach Election Day, I personally needed a break.

Lucky for me, my job as...

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