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Bob Berkowitz
Bob Berkowitz has been a major force in American media and influence training for over thirty five years.

Mr. Berkowitz was a founding correspondent for CNN, covering the 1980 presidential campaign. After the election of Ronald Reagan, he was named Senior White House correspondent, reporting on many important stories, including the assassination attempt on President Reagan. He then went to ABC News as a general assignment reporter covering such events as the Falklands war in Argentina and the Tylenol murders in Chicago.

Bob was a substitute host for “Good Morning America.” He was also a reporter for “Today” at NBC and hosted talk shows on The Financial News Network and CNBC.

He covered Pope John Paul II in the U.S, Mexico, Argentina and the Vatican, and has appeared numerous times as a commentator on CNN, Fox News Channel and MSNBC.

Bob’s career started in Denver and San Francisco as a radio talk show host. He turned to journalism as a national news editor for Associated Press Radio in Washington, and soon became their chief Senate and political reporter, covering the 1976 Carter presidential campaign as well as the accident at the Three Mile Island nuclear facility.

Mr. Berkowitz has extensive experience in media and presentation training. He has assisted Fortune Five Hundred executives, a Prime Minister, candidates for Parliament, one of the most powerful members of the U.S. Senate, the senior partners of one of the biggest law firms in the world, and numerous authors.

He is a Principal with The Dilenschneider Group, a New York based strategic communications firm.

Bob is the recipient of the Overseas Press Club award and the Freedom Foundation award for journalism.

He holds a degree in business from the State University of New York at Delhi and a B.A. in communications from the University of Denver.

Bob and his wife live in Manhattan and the East End of Long Island.

Entries by Bob Berkowitz

A Great Interview Is The Best Way To Sell Books

(1) Comments | Posted July 5, 2016 | 1:29 PM

Talk shows, news programs, newspapers, magazines and blogs are always on the lookout for a fascinating book topic written by an interesting author. The problem is, a lot of authors do not know how to deliver the goods in an interview and are missing this opportunity to introduce their book...

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How to Avoid Getting Blindsided in a Media interview

(1) Comments | Posted January 1, 2016 | 9:15 AM

Never go into a media interview without doing your homework. You should be clear about who the interviewer is and where he or she is coming from.

Google the interviewer's past materials and figure out what his likes and dislikes are. What's her political bent? What's his take on business,...

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Was a Famous Executive the Victim of Bad Media Training?

(1) Comments | Posted December 21, 2015 | 1:28 PM

Not that long ago, I was watching a CEO of a major retail chain being interviewed by Jim Cramer on CNBC. Every time the guest answered a question, he started his answer with the hosts name. Jim Cramer knows what his name is and so does his audience. The retail...

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Ten Ways to Take Charge in a Media Interview

(1) Comments | Posted December 2, 2015 | 8:36 AM

You may think you have no leverage in a media interview, but you do. While it's true that the interviewer creates and asks the questions and has the final editorial word, you still have more clout than you realize.

Here's my list of suggestions for how you can have more...

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What the Hell am I talking About?

(0) Comments | Posted May 20, 2014 | 1:01 PM

I'm going to assume that virtually everyone reading this either has or had a spouse, partner, significant other or best friend-- in other words, anyone that you share an emotional bond with. I'm also going to assume that at some point in that relationship (probably many times) something you said...

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The Best Jobs I've Ever Had Are the Ones That I Invented

(3) Comments | Posted April 18, 2012 | 4:30 PM

When I was a reporter for ABC News back in the 1980s, I was not a happy guy, at least about my work. I felt no connection to the stories I was being assigned. Moreover, the ones that I wanted to cover didn't thrill the producers there.

I wanted to...

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The Media Are Calling. How Will You Answer?

(6) Comments | Posted March 27, 2012 | 11:19 AM

A reporter calls you and says he or she wants to interview you for a news story. Great. Now, what do you do?

Unless it's a crises situation or a breaking news story, you're more likely than not going to have time to gather your thoughts. Find out what the...

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Was It Good For You? Getting Customers to Feel Something About Your Product

(10) Comments | Posted March 16, 2012 | 3:23 PM

Two of the biggest giants in advertising appeared to have had seemingly contradictory points of view of how to best get people to buy stuff.

David Ogilvy was a firm believer in exhaustive research to generate a rational appeal to consumers. One of his favorite

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Doing What You Want to do in Life -- What's Stopping You?

(8) Comments | Posted April 28, 2010 | 4:09 PM

I have this habit of asking people what they do for a living. More often than not, they either hate their jobs or maybe they're just bored. I then ask them, "Let's say I could wave a magic wand and give you the perfect job, career or profession. What would...

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Can You Make Someone Great Who Really Isn't?

(2) Comments | Posted April 5, 2010 | 2:47 PM

The short answer is no. That said, I've had a few clients who have asked me to make someone into something they are not. For example, the boss wants me to help John be as good a communicator as Bill. That's like asking the bench player to hit as well...

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Does Self Help Really Help?

(9) Comments | Posted March 22, 2010 | 4:18 PM

We spend billions of dollars every year on a variety of self help programs. The self-improvement segment of the book market alone is worth nearly $700 million annually, according Market Data Enterprise. You could then toss in another $354 million for audio books in the category. But are we getting...

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How to Speak Like a Leader

(2) Comments | Posted January 18, 2010 | 9:28 AM

Giving a speech is an opportunity for you to get an audience to see their world differently. It's your chance to influence the way they think and get them to take action. These points are designed to help you be a more powerful and confident speaker.

1. Take a stand....

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The Power Of Empathy

(4) Comments | Posted November 25, 2009 | 10:27 AM

Empathy--"The ability to share in another's emotions, thoughts or feelings." -- Webster's New World Dictionary

If you want to persuade and influence people to buy into your idea, product, or service, you must first understand them. You must learn everything you can about them. Who are they?...

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Ten Ways to Communicate What You Want in Business and in Life

(7) Comments | Posted November 6, 2009 | 3:26 PM

Can you be a great success in business and be a failure as a communicator? Maybe, but I can't see how.

You've got to be able to deliver a message to your customers, prospects, employees, investors and the media in a powerful and persuasive way. And if they don't get...

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