We live in a multi-channel world where, as consumers, we wield more control over the messages we receive; and even more control over how we respond. Consumers interact with companies at a myriad of touch points: Apps, Tweets, WOM, good "old-fashioned" websites; our smartphones, iPads (and soon, Kindle Fires) combine...
Posted October 2, 2011 | 08:07 PM (EST)