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Brandon Deroche
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Brandon Deroche 
Brandon managed Download to Donate on behalf of Causecast, a campaign in partnership with Music For Relief that featured exclusive music and giveaways from artists like Linkin Park, Dave Matthews Band, Jack Johnson, Weezer, All-American Rejects, Peter Gabriel, The Glitch Mob and many others. Music For Relief went on to raise over $400k for the Haiti and Japan earthquake relief efforts.

Prior to Download to Donate, Deroche was responsible for The Voluntour - An initiative that offered free concert tickets from Blink 182, Vans Warped Tour, Owl City, Virgin Mobile Festival and much more to those who pledged to volunteer in their community. He forged a partnership with Virgin Mobile, organizing several video projects for their annual FreeFest concert and facilitated the creation of a volunteer rewards platform to better aid their REgeneration program that works to combat youth homelessness.

Brandon currently is the Director of The Make Yourself Foundation for the band Incubus as well as Co-Founder of a philanthropic startup called The Urgency Network. Prior to this, Brandon was the Director of Digital Marketing at Pearl Group Entertainment where he oversaw online strategies for clents such as Daughtry, Orianthi and Kraddy.

Deroche attributes much of his approach to his background playing guitar and touring internationally in indie-rock band, The Underwater, and describes his focus as creating social change through innovation in music.

Blog Entries by Brandon Deroche

Take Action Tour: How Bert McCracken and The Used Went From Party to Purpose

(1) Comments | Posted April 4, 2013 | 12:17 PM

I first met Bert McCracken about 10 years ago in Maryland when his band The Used was just starting to break.

He's got a personality that's always reminded me of a modern-day Cobain, but fortunately has recently managed to curb his own potential trainwreck and build something new and...

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What Is The Urgency Network?

(3) Comments | Posted February 28, 2013 | 4:25 PM

We are currently two guys working with a lot of incredible people to build something, in my opinion, great.

Because we're a bootstrapping, scrappy startup, we don't have cash to spend on publicity. I've been on both sides, and can say that operating with minimal resources gives you heart and...

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Heavy and Light -- Jon Foreman, Christina Perri and Jamie Tworkowski Talk To Write Love On Her Arms

(0) Comments | Posted February 14, 2013 | 10:53 AM

"What are you going to do with the money?" Christina asked Jamie the night after his organization, To Write Love On Her Arms won $1 million dollars in the American Giving Awards.

"I'm going to do a tour. Will you do it?"

Two years later I'm at the second stop...

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Flea Turns 50: How Music Saved His Life and How He's Paying it Forward

(14) Comments | Posted October 22, 2012 | 3:42 PM

LA can be brutal.

What am I doing here? Why am I so far from home, living in an area primarily dominated by people trying to be famous? The stereotypes far too often ring true.

But when I arrived at Flea's Los Feliz house a few hours before his...

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Incubus and Linkin Park Raise More Than $350K on Honda Civic Tour

(3) Comments | Posted October 8, 2012 | 5:54 PM

"We are a collaborative species. 'Putting our heads together' has literally gotten us from the shores of the primordial ooze onto the surface of distant planets. So when two big, stinky rock bands combine their efforts for a larger purpose it's only going to garnish a larger outcome than either...
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Poliça -- Bon Iver's Favorite Band Talks Music and Causes

(0) Comments | Posted September 18, 2012 | 4:56 PM

Just so we're clear -- His name is actually Justin Vernon. Bon Iver means "good winter" in French.

This has nothing to do with Bon Iver though, but rather another Twin Cities band the mainstream may not discover until they also win a Grammy. Poliça (pronounced poh-lisa), is an autotuned-female-fronted,...

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Virgin America Launches Partnership With Rock The Vote During New Route Opening to DCA f

(2) Comments | Posted August 17, 2012 | 6:20 PM

"Virgin America treats the 99 percent like the 1 percent," President Obama said over the intercom during the airline's inaugural flight to Reagan Airport in DC this past Tuesday.

No, it wasn't actually Barack. It was his freakishly identical impersonator, Reggie Brown.

Virgin always kicks off new routes with...

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Brandon Boyd Discusses a New Era for Incubus With "If Not Now, When?"

(1) Comments | Posted July 15, 2011 | 12:45 PM

I was heading into the office on Monday when immediately following KCRW's Morning Becomes Eclectic, NPR begins with the headline "If not now, when?"

After spending the previous Thursday in a Los Angeles Miracle Mile art gallery watching the start to finish performance of an album titled the same...

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Amanda Palmer Discusses the Launch of David Lynch Foundation Music

(4) Comments | Posted July 12, 2011 | 5:39 PM

When we make music we don't do it to reach a certain point, to get to the end of the song or composition. The journey or the playing itself is the point.

During which we come to feel our basic inseparability from the whole universe, wipe out identification with...

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Aloe Blacc Discusses His Grand Scheme to Get Some Dollars

(1) Comments | Posted June 15, 2011 | 9:55 PM

If you could learn one thing about Aloe Blacc, learn that he's great at what he does -- music.

On first listen, "I Need A Dollar" is instantly catchy, so it's no surprise the song keeps popping up in video games, on TV and of course the airwaves (just hit...

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A Closer Look at the Beneficiaries of KROQ's Weenie Roast

(1) Comments | Posted June 8, 2011 | 12:55 PM

This year's Roast began with a bang, quite literally, as my stopped car still managed to get hit in the parking lot of Irvine's Verizon Wireless Amphitheatre upon arrival last Saturday.

Despite the setback, I still made it in time to catch LA locals gone national, Foster The...

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The Sweetlife Festival 2011 -- Combatting the Fat of the Land With the Strokes

(0) Comments | Posted May 31, 2011 | 2:46 PM

We're fat. Really... really... fat.

The fattest, actually, internationally speaking -- Over 27 percent of adults are considered obese in the U.S., and perhaps even more depressing is that up to 33 percent of kids fit in this bracket as well.

Combine this eating...

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High Times With Rusko - Cypress Hill, Disappearing DJs, and The Secret To Successful Beatmaking

(2) Comments | Posted May 19, 2011 | 12:38 PM

"Listen to this with headphones" Causecast CEO Ryan Scott said in an email with a track called "I Love You" attached to it.

This was my introduction to 26-year old Christopher Mercer, known to most as Rusko, about a year ago.

It was unusual for my boss to bring...

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Richard Branson Will Ignite the World

(4) Comments | Posted April 14, 2011 | 5:56 PM

I was honored last Wednesday to join the hands-down best airline, Virgin America, in San Francisco to celebrate the opening of SFO's new terminal "T2".

While I didn't know much about what to expect, I did know that I would be getting to follow KIPP...

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The Impact of SXSW on More Than My Liver

(1) Comments | Posted March 30, 2011 | 3:25 PM

Another South By Southwest here and gone.

And while it's the second year that the number of registrants for Interactive exceeded those for Music, the insurgence of music fans into Austin reached record highs.

To those unfamiliar, every March this great city is overtaken by some sort of twisted...

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Achievement Collaborative

(1) Comments | Posted January 12, 2011 | 11:57 AM

"We are blessed with technology that would be indescribable to our forefathers. We have the wherewithal, the know-it-all to feed everybody, clothe everybody, and give every human on Earth a chance.

We know now what we could never have known before -- that we now have the option for...

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T.J. Martell Foundation Celebrates 35 Years (VIDEO)

(0) Comments | Posted November 5, 2010 | 6:55 PM

Perhaps the music industry's most supported nonprofit, The T.J. Martell Foundation has raised more than $240 million dollars in its 35-year history to fund cancer, leukemia and AIDS research.

Their most famous fundraising tool is there annual star-studded gala, which took place last week in New York City and brought...

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An Open Letter To Musicians Interested In Raising The Bar On Philanthropy

(5) Comments | Posted August 10, 2010 | 9:25 PM

Dear Rock Stars,

Where have you gone? It seems your breed is dying. We need you.

Music, this "universal language," has the ability to rally a crowd the size of a small city, make a person dance, cry, fall in love or fight. It's an industry that generates billions of...

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The Shift

(3) Comments | Posted April 26, 2010 | 11:23 AM

BREAKING NEWS: We're in the midst of a significant cultural shift.

There have been many trends and events in the past decade that have been very reflective of the current collective consciousness and have inspired a personal sense of urgency -- 9/11, the collapse of the music industry, Obama...

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What Does the Word Peace Mean to You?

(0) Comments | Posted February 22, 2010 | 7:30 PM

Starting with last year's Bonnaroo Music Festival, I've had the opportunity to conduct research with many of today's top musicians by disguising it in the form of interviews. While some of these conversations were focused on specific cause-related endeavors the musicians were involved with, we also asked many...

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