Achievement Collaborative

01/12/2011 03:26 pm ET | Updated May 25, 2011

"We are blessed with technology that would be indescribable to our forefathers. We have the wherewithal, the know-it-all to feed everybody, clothe everybody, and give every human on Earth a chance.

We know now what we could never have known before -- that we now have the option for all humanity to make it successfully on this planet in this lifetime." -Buckminster Fuller

As far as I'm concerned this is the understanding that our future depends on.

Yet none of us can break through our models of the way the game goes enough to do the things necessary to bring about that realization.

We're all just a bunch of actors. Nothing but monkeys in costumes with egos that define our role in the blockbuster movie we aren't aware we're shooting.

Our basic motivation must shift from an "achievement: competitive" to an "achievement: collaborative" kind of enterprise -- That is to say, I'm not working to beat you out, but you and I are working in order to both make it.

It's often through great tragedies that you catch glimpses of this theory in action. In an emergency situation the level of empathy sometimes raises so much that people forget about all the man-made, illogical rules that prevent action, and a common goal founded on desperation and urgency becomes the driving factor.

A new working model begins to take shape. "Why not?" is asked more than "why?" Coke works with Pepsi, Sprint works with Verizon, Fedex with UPS... and somehow through all the sadness we start to remember who we are.


With the blink of an eye we revert back to where we were and move on to the next news story.

We need an ongoing demonstration that holds up a giant mirror to the world that continuously reflects what we can achieve when we're being truly collaborative with our resources.

It is with this spirit that we are launching Download to Donate for Haiti v2.0 -- An attempt to sustain focus around one of the worst humanitarian crises of our time using the most effective unifier we know of: music.

Here's how it'll work -- We're going to keep providing you with a downright stupid incentive to contribute, every month being better than the last, until you finally decide its worth making a donation. How long will it take you to adopt? The sooner you do, the cooler this gets.

Are you aware that the Hope for Haiti Now telethon, a program that managed to black out television networks in 60 countries and consisted of not much more than musicians performing with celebrities answering phones, raised over $66 million dollars in two hours? Where we set the bar is up to us, but it's all a drop in the bucket when we can focus on a singular mission.

I'll see you in space.

I wanted to kick this off by sharing one of my favorite interviews of all time, which happened to be with one of my favorite people of all time.

In July I asked Incubus lead singer Brandon Boyd if we could video tape a 20 minute or so conversation that was focused on the Haiti earthquake.

Brandon didn't have any of the questions in advance (there weren't any), gave me over an hour of his time, and said everything I'd want to say better than I ever could. It's great when your idols exceed your expectations.