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Brandon Holley
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Brandon Holley is the Editor in Chief of Lucky, the award-winning magazine about shopping and style.

Before joining Lucky in 2010, Ms. Holley was the Editor in Chief and business lead of Yahoo! Shine, one of the largest online destinations for women, since 2007. Under Ms. Holley’s leadership, Yahoo! Shine attracted 25 million visitors per month.

Prior to working at Yahoo, Ms. Holley was Editor in Chief of Jane from 2005 until 2007, when it ceased publication. In 2001 she launched ELLEgirl where she remained editor until 2005. Ms. Holley served as senior editor at GQ from 1998 to 2000. She was also part of the launch team of Time Out New York where she served as the dining and shopping editor from 1995 to 1998. She started her magazine career as a writer for Paper magazine.

Blog Entries by Brandon Holley

It's Shopping Time: Black Friday, Small Business Saturday and Cyber Monday

(1) Comments | Posted November 21, 2012 | 11:11 AM

The rules of Black Friday are changing. This year, everything's been early, early, early, with online sales starting on Wednesday, and stores like Lord & Taylor happily opening their doors on Thanksgiving Day. Cyber Monday is still a part of all the marketing, but now it really means zilch: people...

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Why I Shop Online

(0) Comments | Posted August 18, 2011 | 1:00 AM

I work at a magazine devoted to fashion and beauty, specifically shopping for these things. The editors at Lucky are experts at helping readers decide which bag to buy, which shoes to skip. Sounds light and fun -- and it is, don't get me wrong -- but it can also...

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