To have a break up you must first be in a relationship. Well, there certainly was one between Kim Kardashian and her fans. Of course, like any other relationship it is based on trust. Kim's fans give their devotion, follow her every move, buy her products, all while loving and adoring her as she gives them constant voyeuristic opportunities into her and her family's lives. Her fans take pleasure in feeling connected with her. Kim remains famous for being famous and takes it all the way to the bank.
Kim is physically absolutely beautiful, appears to have a good heart, and gives to charity, but is her talent worthy of such an incredible fan base? Can she sing, dance, act, write, or work on scientific discoveries that help humanity? No! Kim has not one of these talents which are often gifted with the reward of such adoration and fanfare. However, she took her beauty along with her sex tape and parlayed it into a multi-million dollar industry and my friends that takes talent!
So how did she do it?
Besides surrounding herself with a successful team, Kim created an incredibly tight relationship with her fans. She has allowed her fans to have a front row seat into her life. Reading her blog is like reading personal notes from one dear friend to another. She talks to her fans as if they were her BFF's and signs off with love, hugs, and kisses. She writes to them on such a personal level and they eat it up.
However, this relationship is being tested as they react to the news of Kim's sham marriage. Her fans feel duped and betrayed that their BFF misled them down a false fairytale path. After all, they were part of the courtship, engagement, and the lavish over the top wedding... how could it all go so wrong so fast and why were they not told about it beforehand? Fans ask themselves, "was any of it ever real?" Fans are now angry and questioning their relationship with Kim. Some are even calling for a boycott of the entire Kardashian brand. Fans must decide if they can still trust Kim. Will she be able to win back their love and devotion after such a harsh betrayal?
On November 1st Kim wrote an apology letter to her fans defending herself against allegations that her marriage was a money making sham. Kim wrote, "First and foremost, I married for love . . . I never had the intention of hurting anybody and I accept full responsibility for my actions and decisions, and for taking everyone on this journey with me."
To further encourage her fans to stick with her, the upcoming series premier of Kourtney and Kim Take New York promised to take her fans into the real story of why she decided to file for divorce.
So, is the relationship between Kim Kardashian and her fans strong enough to make it thought this? Will they still remain devoted followers and consumers? In my opinion, the relationship will last if Kim continues to hold up her end of the relationship, allowing her fans the fascination to see all of it - the good, the distressing, the sordid, and the scandalous - all the while feeling a part of it. As long as they feel they are still Kim's BFF, armed with the inside scoop, they will not break up with her. In fact, it will most likely make their relationship that much stronger.
Follow Bree Maresca-Kramer on Twitter: www.twitter.com/itsthatsimplews