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Brendan Nyhan

Brendan Nyhan

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Do Early Polls Matter?

Posted: 05/ 9/11 01:56 PM ET

Can early primary polls tell us who is likely to win their party's nomination for president? In a post a few months ago, I argued they provide little information:

If we exclude sitting vice presidents (George H.W. Bush, Al Gore) and the vice president from the previous administration (Walter Mondale), the horse race polls [early in the year before the presidential election] only correctly predict the nominee two times out of eight (Bob Dole and George W. Bush).

New York Times blogger Nate Silver caricatured this position in a post yesterday. After stating that "[t]he correlation" between early polling and share of the primary popular vote "is far from perfect" but "also far from zero (in fact, it's a moderately strong 0.72)," he wrote the following (I'm linked in the parenthetical about "smart people"):

There is a fairly strong relationship between the candidates' polling and the number of states and votes they won during the primary process -- as well as their chances of winning the nomination...

One could take a variety of more sophisticated approaches with this data -- for instance, by accounting in some way for the relative standing of the candidates in addition to their raw numbers. Nevertheless, this underscores that it's simply quite wrong to suggest (as some smart people have) that early primary polls are meaningless. Instead, they have a reasonable amount of predictive power.

A more defensible hypothesis might be that one should account for any number of objective and subjective factors in addition to the national polls. It also might be the case that an expert could reliably identify candidates who were considerably stronger or weaker than suggested by their polling alone.

While I appreciate the compliment, I don't think it's a fair representation of my position. The fact that polling is correlated with primary performance shouldn't be surprising. Silver's data includes incumbent presidents who faced primary challenges and sitting vice presidents (who we would expect to poll well and win their party's nomination) as well as fringe candidates with no chance of winning the nomination (who will poll and perform poorly). In both cases, candidates' poll performance is largely a reflection of their institutional advantages or disadvantages rather than an independent factor predicting success or failure. (Jonathan Bernstein made a similar point this morning.)

To understand how much polls can tell us about who wins their party nomination, it's necessary to more carefully account for the "objective and subjective factors" to which Silver alludes, which is precisely what I did (crudely) in my previous post when I excluded cycles in which the incumbent vice president or the vice president from the previous administration was running.

Since Silver generously provided his data online (see links in his post), we can do this a bit more systematically. First, no candidate has won their party's nomination without serving as president, vice president, senator, or governor in the contemporary era. I therefore exclude candidates who lacked those qualifications (polls aren't necessary to tell us that these candidates will most likely lose) as well as incumbent presidents and vice presidents (polls aren't necessary to tell us that they will most likely win). Similarly, early polls often include candidates who are unlikely to run (past presidential nominees, celebrities, etc.) or longshot candidates who are unlikely to win, so I limit my focus to the top-tier candidates who are polled most frequently (a proxy for perceived viability). Specifically, I restrict the sample to the six most frequently polled candidates by party/election cycle, including more when there is a multi-way tie (no candidate outside the top six has won the nomination in this period).

Among this elite subset of non-incumbent candidates, the relationships are much weaker. When we disaggregate the results by party, we see they are largely driven by Republicans and a handful of celebrity Democrats (results shown are for states won but are similar for popular vote):

Primarypoll1

When we try to predict who wins the nomination using polling averages among these groups, the overall relationship is significant but appears to be driven by Republicans.

Even these graphs overstate the relationship between polling and primary outcomes, however, because they fail to account for other structural advantages held by candidates that were known at the time. When we exclude those candidates who previously came in second in their party's last contested primary (a group that includes Ronald Reagan in 1980 and John McCain in 2008) and those who are related to a previous president (Ted Kennedy, Hillary Clinton, and George W. Bush), the relationship is weaker still:

Primarypoll2

In this case, we can't even estimate the relationship between the probability of winning and the candidate's polling average among Republicans because all of the contested nominations in the data were won by incumbents (Ford in 1976), sitting vice presidents (George H.W. Bush in 1988), previous runner-ups (Reagan in 1980, Dole in 1988, McCain in 2008), or people related to a previous president (George W. Bush in 2000).

In short, the evidence again suggests that early polls don't tell us much about who will win party nominations -- they're largely the result of name recognition and the structural (dis)advantages held by candidates before they enter the race. My headline "Early primary/straw polls don't matter" may have been too strong, but I stand by my conclusion that "At this point in the election cycle, the preferences that matter are those of the activists, elected officials, donors, and party elites who take part in the so-called 'invisible primary.'" Among the subgroup of viable GOP candidates, that's where the most important action is taking place right now -- and it's why I'd bet on Tim Pawlenty despite his low poll numbers.

Cross-posted to brendan-nyhan.com and WashingtonMonthly.com

 

Follow Brendan Nyhan on Twitter: www.twitter.com/brendannyhan

Can early primary polls tell us who is likely to win their party's nomination for president? In a post a few months ago, I argued they provide little information: If we exclude sitting vice president...
Can early primary polls tell us who is likely to win their party's nomination for president? In a post a few months ago, I argued they provide little information: If we exclude sitting vice president...
 
 
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06:07 PM on 05/13/2011
Polls taken 18 months before the election only provide media fodder and D vs R comments on the blogs. Fun to watch, but pretty meaningless.
09:02 PM on 05/12/2011
The state-by-state polls matter a little more. Particularly IA and NH. I agree the national polls mean little.
10:10 AM on 05/11/2011
ASK GHWB!
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HUFFPOST PUNDIT
LiberalBuzz
Voting republican is voting against America.
11:41 PM on 05/09/2011
Do early polls count?

No.
capn moose
Retired reading ranting
09:27 PM on 05/09/2011
The invisible primary is what may count more often. If we could follow the money, which we cannot, we probably would know very early who most probably would be the winning candidate. Add in what I call the "Nixon rule." He travelled all across the country even into small cities and counties to stand before Republican meetings, help raise funds and through this collect political IOUs. Primaries count, but having sewn up votes from party leaders big and small really helps. Money plus political IOUs mean more than some college or news service poll -- and party polls are useless.
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Forrester1
08:18 PM on 05/09/2011
I wonder how our political landscape would change if we started out our political "season" in a state with an actual population?
Iowa?
Let's start out in California, or New York...more rational people
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Chris1962
NYC
09:59 PM on 05/09/2011
Blue states? What's that gonna prove?
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Forrester1
12:41 PM on 05/10/2011
Funny how the sates with the most people typically vote dem.
What does that tell you???
Most people do not agree with the repubs/pee party on many social and political issues. Most people have no idea what economic policies they support, they just vote based on memes. Same can be said for the abortion issue. If you vote for a candidate JUST because they are pro-life, you need to not vote and do us all a favor.
06:09 PM on 05/13/2011
NY & California rational?

Aren't those the two states with the biggest state debt?
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Forrester1
09:08 PM on 05/13/2011
It's the number of people that matters.
Why should a state with an extremely small population, and as we know somewhat overly conservative , ethnically limited, and overly religious have so much weight in particularly the GOP nomination process. It's hurt some moderates before.
Maybe keep Iowa but also add an additional bigger state which IS culturally diverse and less fringy.
Nothing wrong with balance is there?
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MUDPUPPY
06:02 PM on 05/09/2011
Obama proved that you can't count on what a politician says. Candidates should provide verified resumes With recommendations. Forget all the rhetoric in fancy speeches. Want know qualifications, college transcripts, birth certificate, experience and have a security clearance of top secret. Do not want to hear any promises unless failure to keep any promise is cause for impeachment. Keep our TV clear for what we expect to be fiction, particularly in the news.
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Forrester1
08:20 PM on 05/09/2011
I'd be happy with some truth in advertising, like who is bankrolling the commercials, not just some trite "Americans for Democracy" statement.
It would be like the drug ads:
All the good stuff of the message and then a warning that your liver may explode
05:14 PM on 05/09/2011
No. I do not think they matter at all. Too early
04:24 PM on 05/09/2011
Interesting stuff. What I wonder is, given the attention that polls get even this early in the process and how inaccurate they usually are by election time, how much do those numbers influence the decisions of candidates and potential candidates. Do people choose to get in or get out of races based on poll data this early? Do candidates shift their focus to the early primaries more if they're shown to be behind? Do early positive numbers create more confidence?

As much as campaigns wear on voters over the months leading up to the elections, this kind of research is still fascinating.