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Brent Budowsky

Brent Budowsky

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Al Gore and Keith Olbermann: A Moment of Truth for Cable News

Posted: 04/28/11 11:47 AM ET

I begin with this: except for CNN, which makes an honest effort to report real news, cable news in America has let the nation down. If Joe McCarthy had a reality television show on NBC, I wonder if NBC would have promoted McCarthy then the same way it promotes Donald Trump and his campaign for birthers and bigots now?

Cable news in general has turned American democracy into a freak show, where bigots and nuts receive a free megaphone, where shills and hacks parade to the cameras to treat the audience like idiots, dishing out spin that many of them don't even believe, where serious issues are not treated in serious ways while celebrity fluff is force-fed to small audiences who often turn elsewhere for news and information.

Now, here come Al Gore, one of the preeminent statesmen of our times, recipient of both the Nobel Peace Prize and the Academy Award, among many other well deserved honors.

And, here comes Keith Olbermann, the highly rated former host of MSNBC, who unveils his new show on Current TV in June, a moment I for one eagerly await.

Olbermann at his best carries the standard of Edward R. Murrow, speaking truth to power with a fearless integrity. Olbermann not at his best is just another cable leftie endlessly reminding viewers which righties he despises.

Here is what is interesting and important about the new Gore-Olbermann venture in cable news:

Olbermann has expressed concern, as I and many others have, about the influence of corporate ownership of news media. Until Gore entered the picture it was impossible to fully quantify the impact of corporate ownership of news.

Now, Olbermann's corporate owner will effectively be Al Gore and Gore's company. This is the first time in the history of news when corporate ownership of news will reside in the hands of a statesmen and recipient of the Nobel Peace Prize and Academy Award.

For Keith Olbermann, this is beyond the opportunity of a lifetime. Keith will be unchained from even the slightest hint of corporate interference in news. As the U.S. Army says, Keith will have the opportunity to be all that he can be, and news will have the opportunity to be all that it can be, at a moment when more than 70% of the nation does not trust television news, according to Gallup.

If Keith raises the standards of cable news, the sky is the limit in terms of quality, and ratings, and credibility, and influence.

If Keith essentially repeats his MSNBC show on Current TV, with minor changes, it will simply mean that Current TV and MSNBC will divide MSNBC's current ratings in half, and suggest that the problem never was corporate interference, but is rooted in the culture of what is called cable news today.

For Al Gore, the moment will also have lasting meaning because it will visibly define the "Gore brand". I am not sure whether Gore thinks about this, or cares about this, but we will soon learn what happens to cable news when the ownership is not interested in promoting the reality show of a bigot, or becoming an appendage of the Republican party, but rests in the hands of a Nobel Laureate and Academy Award recipient.

The possibilities are endless if the Current TV mission succeeds at a time when cable news is either distrusted or ignored by a most of the nation, when there is a global yearning for serious news and information about the United States and the world, when the new technologies of social networking and interactive media create enormous opportunity to expand and bring together the universe of news consumers who are not the idiots that many in cable television believe they are.

Will Keith Olbermann unchained from corporate influence lift the standards of cable news and bring new viewers to the table? Will ownership by a Nobel Laureate raise both the quality and commercial clout of cable news? Or will the cable news freak show just continue with one new entrant into a playing field that most Americans do not trust, or watch?

 
 
 
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02:38 AM on 05/11/2011
I post, therefore I am...
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HUFFPOST SUPER USER
The Platzner Post
01:37 AM on 05/11/2011
Keith Olbermann is back!!!
09:48 AM on 05/03/2011
Winning the Nobel is an impressive achievement, but I've never seen a writer quite so impressed by it.
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blackranger
11:02 AM on 05/02/2011
There is most certainly a place in the US for a real news station. I was watching tv when the Bin Laden story broke, going across the tv screen. The person watching tv with me wanted to know why they did not say more, like the why, when and how. For once the news media almost acted professionally, not giving opinions, or gossip, or political sidebars but waiting for the Obama announcement. The person with me thought Fox like coverage was news. When there are few facts, the news should not make them up.
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gomezrules
Why Don't We Do It In The Road?
01:44 AM on 05/01/2011
Gee, too bad Yasir Arafat isn't still alive! If he were, perhaps he would interested in investing in a TV network! Or how about North Vietnam's ‘great’ Le Duc Tho? HE won a NPP too!

Oh, and Academy Awards are a criteria for 'integrity' now? Umm, I always thought one of the criticisms of news reporting was the marriage of the entertainment and news divisions? How else can one explain the attention and reporting of (what should be) trivial 'news' items like who will occupy a regular network's news anchor position? Give me a break to all this!

Olbermann is what he is. He was given a free reign to do what he wanted on his show, and he went off the deep end. He's STILL spewing out his obsession for all things Fox News on the 'Web and Twitter sites he controls. Him and Gore appear to be a match made in Hollywood. As well know, they don't have an audience of any note! Olbermann will long for the days he had the (pitiful) audience share he had at MSNBC!

Here's a relevant question i didn't see offered in this column: will Gore allow any perspectives or views he doesn't personally endorse? MSNBC USED to offer a compelling lineup. They offered host who truly spanned the political spectrum. many of those now on Fox News were contributors and frequent guests on MSNBC shows. Will Gore's network offer such diversity? If he is the owner of it, he is free to do as he wishes. But he is not  going to hold up as a 'statesmen' of the TV airwaves if he's just going to see to it that what is presented are the usual one way and one sided offering we can already access on MSNBC.
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apathyman
Let them hate, so long as they fear
09:04 PM on 05/01/2011
Here's a simple solution. Stop complaining and wait till the show starts, Although it seems like you've made up your mind already so I might just be wasting valuable seconds of my life here.
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gomezrules
Why Don't We Do It In The Road?
12:44 AM on 05/02/2011
Do YOU really think KO is going to change any stripes he has? He's already LIED about changing his 'tone' in the aftermath of the Giffords shooting!

Give me a break!
alley oop
never give up on democracy
07:52 PM on 04/30/2011
Interesting piece Mr Budowsky; I too, will be interested to see what Olbermann & Gore make of the news. I did not usually listen to Olbermann at the last, as he had a tendency to "rant" (I suppose, the world being what it is right now, we all have a tendancy to rant). however, I will say that during the Bush/Cheney administration, he was about the only one on cable news that WOULD speak the truth about some of the underhanded, unconstitutional & illegal things that were done by that administration & was the "go to" person to hear it. For that, he is to be much commended & it will be interesting to see what he can do when unleashed.
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Quitcherbichin
If you are posting here, thank a veteran.
10:12 PM on 04/29/2011
Olberman was/is a failure; a washed up sportscaster wannabe. Al Gore is a nevergonnabe. Two losers if there ever was.
01:45 AM on 04/30/2011
I'm guessing people quote your user name to you a lot.
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Quitcherbichin
If you are posting here, thank a veteran.
12:02 PM on 04/30/2011
Yeh....but my evaluation of Olberman , and Algore, are merely statements of fact.
01:21 AM on 04/29/2011
We have faith in Keith (and Al ). Bring it, gentlemen!
01:15 PM on 05/15/2011
Adult Literacy in America - For Frenchie25
You seem to care enough about Bo Diddley. Dig this!
A 5-year, $14 mil study of U.S. adult literacy involving interviews of U.S. adults, the most comprehensive study of literacy ever commissioned by the U.S. government was released in April 2002. It involved lengthy interviews of over 90,700 adults statistically balanced for age, gender, ethnicity, education level, and location (urban, suburban, or rural) in 12 states across the U.S. and was designed to represent the U.S. populace as a whole. The gov't study showed that 21% to 23% of adult Americans were not "able to locate information in text", could not "make low-level inferences using printed materials", and were unable to "integrate easily identifiable pieces of information." It is unfortunate that you find it shameful that Bo Diddley was illiterate. All of us close to him knew it and also knew he was smart and highly creative. Bo’s success and influence is a testament to the fact that creative genius can overcome many obstacles. The shame that is attached to illiteracy is one of the obstacles to confront when trying to identify those who cannot read and write, and people like you perpetuate that belief. Unfortunately, there are people who use the fact that someone cannot read and write as a way to take advantage of that person as the case with Bo Diddley clearly illustrates.
By: Marian Nesbitt and Scott Smith aka Bo Digitally
12:59 AM on 04/29/2011
The worry I have about the new regime is that in terms of ego size, there may be not that much difference between "The Donald" and KO. However, I am confident that the ~100 points of difference in IQ (+morality +humor) points will make the new Countdown a must-TiVo, even without HD.
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mannapat
Truthiness shines a light.
10:51 PM on 04/28/2011
I'm hoping for a few minutes set aside for news of the world. And some investigative news like the kind of stuff Greg Palast does. Leave out the fair and balanced talking (screaming) heads that blather all at the same time. A little TRUE history to make the point, i.e. Japan's 10 years in the recession wilderness when they used cuts instead of stimulus to fix their problem. Mainly: Educate, educate, educate. Facts. Truth. Bring a lot of sunlight to our stressed democracy. And, yeah, KO's opinion, which I miss very much.
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edejan
10:39 PM on 04/28/2011
Current isn't included in any local cable package. I hope they replay the show on the site. I miss Keith and think he'll do a great job.
11:55 PM on 04/28/2011
It's on channel 139 in the Time Warner Socal lineup. GO KEITH!
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NAMI
Je juge , donc je suis
10:28 PM on 06/20/2011
Keith is on the DISH Network channel 196.
I missed 8 pm , hope they replay it later tonight.
Good luck to COUNTDOWN
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03:07 AM on 04/29/2011
Look for a strong web presence.
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07:44 PM on 04/28/2011
FOX News is all we watch in our home! #1!
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Tom Sutpen
A for-real Socialist
08:16 PM on 04/28/2011
That's unfortunate.
10:16 PM on 04/28/2011
Really? Hope you don't have kids there.
Epilef2000
Cafe Con Leche Party
06:25 PM on 04/28/2011
We don't need another 24-hours "news" channel where half the time is spent on Lohan, Kardashian, or Paris Hilton. I hope Current Tv continues to have some of the incredible documentaries and shows that feature hard hitting research and journalism---showing the situation in venezuela..not as a biased anti-chavist propaganda..but supports and those opposed..just a bit more balance..and not always in favor of state interests..but the interest of knowledge and truth..i hope that KO can achieve this for the news at CTV
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Tom Sutpen
A for-real Socialist
08:15 PM on 04/28/2011
All he's going to do is host a show in the 8PM slot. He's a Broadcaster, not a mogul.
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lolita
Oh, for the love of...
12:12 AM on 04/30/2011
KO is actually the news director for Current. More than a talking head as he will be establishing editorial policy for the coverage they do establish on his show and others.
04:13 PM on 04/28/2011
I have been a fan of you, Brent, Al Gore and Keith Olberman for many years. To my dismay, Current TV is not available on Cablevision in our area of Long Island. Is that a corporate decision as well?