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Brian Honigman
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Brian Honigman is a social media and content marketing consultant, as well as the CEO of Honigman Media. Follow his interview series on digital innovators on the Huffington Post. He's also a regular contributor to the Wall Street Journal, Forbes, the Next Web, Entrepreneur and other leading business publications.

Prior to consulting, Brian was the Digital Marketing Director at Marc Ecko Enterprises, the Social Media Manager at LunaMetrics, a digital agency in Pittsburgh and a Marketing Manager at Sampsonia Way Magazine.

He’s been named a “seasoned digital marketing expert” in Forbes and an “SEO expert to follow” by Search Engine Watch. Brian has appeared elsewhere in the press as a recognized source on marketing in the New York Times, Forbes, Business Insider, Social Media Examiner, Inc, Luxury Daily, the Huffington Post and others.

He's a frequent speaker at industry conferences and company events having spoken at UNICEF, HubSpot, American Advertising Federation, HuffPost Live, Mediabistro, Internet Week and elsewhere.

He's the host of #InsiderChat, a monthly Twitter chat for business minded professionals looking to sharpen their marketing toolkit with actionable tips and strategies. The chat is hosted the last Wednesday of every month for an hour starting at 10AM PST // 1PM EST in which Brian interviews industry experts and influencers on social media, content marketing and online marketing. You can follow him on Twitter at @BrianHonigman.

Entries by Brian Honigman

When Not to Use Snapchat

(0) Comments | Posted October 15, 2015 | 8:28 AM

With each passing month, Snapchat grows in popularity, quickly becoming one of the most widely used social networks to date. In fact, according to Snapchat CEO Evan Spiegel, there are now close to 100 million daily Snapchat users, 65 percent of whom upload photos -- a particularly high...

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Plan for the Distribution of Your Content Accordingly

(4) Comments | Posted September 4, 2015 | 6:22 PM

Now that most businesses understand the importance of incorporating storytelling into their marketing efforts, it's essential to strike the right balance of creating valuable content worth consuming and effectively distributing this content where your audience is most active.

In the beginning stages of content planning, work with freelance talent to...

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Lessons Learned From Starbucks on Experimenting With Mobile Marketing at Retail

(3) Comments | Posted June 4, 2015 | 9:47 AM

Up to 60 percent of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations.

This type of marketing is still developing, but learning first how to effectively experiment with different...

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Building a Reputation in Your Industry Beyond the Brand of Your Employer

(0) Comments | Posted April 24, 2015 | 12:44 PM

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The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

There is often not enough time in the day or space in your brain to...

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Strategies for Saying No: When and How to Turn Down Opportunities

(0) Comments | Posted April 1, 2015 | 6:10 PM

When I quit my job two years ago, I knew I made the right choice for my career and myself. However, once the initial excitement passed, I was afraid that I would just sit in front of my computer 12 hours a day, five days a week, and...

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How to Know Which Social Channels Are Right for Your Business

(0) Comments | Posted December 5, 2014 | 9:52 AM

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it's easy to get overwhelmed as a marketer or a business owner when it comes to understanding...

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Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor

(10) Comments | Posted September 16, 2014 | 12:24 PM

Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. It can be a full-time job to stay ahead with the latest marketing strategies that drive results for your business, which...

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Encourage Women's Involvement in Tech at an Early Age

(1) Comments | Posted August 18, 2014 | 2:35 PM

The U.S Department of Labor predicts that the country will add 1.2 million tech-related jobs by 2022. However, you don't need hard data to tell you that all facets of the burgeoning economy will be touched by tech. Technological literacy is already essential for many jobs and that...

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33 Entrepreneurs Share Their Biggest Lessons Learned from Failure

(3) Comments | Posted June 27, 2014 | 12:51 AM

A successful career is like a rollercoaster with many ups and downs, whether you're an employee or an entrepreneur. Understanding how to maintain your success and move past your failures can help you lead a more productive and fulfilling career.

To help provide some insight on how to navigate a...

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Turn Your Twitter Marketing Into a Money-making Machine

(2) Comments | Posted April 4, 2014 | 5:53 PM

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their social media marketing efforts.

Monetizing your social media channels is just one of the many goals an organization should keep in mind, but important nevertheless, since...

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10 Simple Twitter Tactics That Will Get You More Traffic Today

(0) Comments | Posted March 18, 2014 | 9:37 AM

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start.

The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out?

You might worry...

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How to Hack Agility to Help Scale Your Company

(0) Comments | Posted January 15, 2014 | 9:46 AM

When many people think of agility, they often think of a world-class athlete outpacing their competition. Creating an agile organization is just as possible as it is for an athlete to become agile, if not more likely. An agile company is able to be flexible, change quickly ahead of the...

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The Unexpected Value of Business Collaboration

(2) Comments | Posted January 7, 2014 | 12:52 PM

Collaboration is the fuel of any business, whether it is between employees, partners or customers. It is a driving force for continued efficiency among everyday tasks and a necessity for improving the outcomes of many business activities. According to Clinked, 75 percent of businesses say online collaboration tools...

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Digital Innovators: Editorial Is Where Influence Is Earned Said McMurry/TMG CEO

(0) Comments | Posted January 7, 2014 | 11:02 AM

Brands have traversed storytelling for decades now through various mediums, but never before has it been so important for connecting businesses with their audience amongst all the chatter of emails, tweets, Snapchats, articles, videos, GIFs and more. McMurry/TMG has been leading the way in content marketing for the last 25...

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When Condé Nast & Bloggers Partner, Readers Win

(2) Comments | Posted August 19, 2013 | 12:57 PM

Brands and publishers always have a need to create more quality content for their readers, but there isn't often enough time in the day, budget or expertise to go around. At the same time, frequently released original content is what fuels the web.

Today's hyper-stimulated society demands this frequency...

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How SMS Text Messaging Retains Customers & Drives Loyalty

(14) Comments | Posted August 5, 2013 | 12:26 PM

Mobile advertising is still in its infancy, but that hasn't slowed the astronomical growth in businesses buying into this powerful consumer touch-point. SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio...

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The Cocktail for Success: Confidence and Fear

(5) Comments | Posted July 20, 2013 | 11:11 AM

Truman Capote once said, "Failure is the condiment that gives success its flavor." That couldn't be any more accurate. Whatever you do in life, no matter how big or small, there's the opportunity to fail with every success and the opportunity to succeed with every failure.

Everyone wants...

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Assembling the Right Hiring Tools for Your Small Business

(1) Comments | Posted July 19, 2013 | 7:19 AM

When you've got a small team, a limited budget and little time on your hands, it's crucial to streamline every business process to get the most value from your efforts quickly. The process of hiring employees can be one of the most difficult and time consuming tasks for small business...

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5 Lessons in Efficiency for Small Business Owners

(0) Comments | Posted July 3, 2013 | 2:17 PM

Running your small business as efficiently as possible is vital for its continued success in the ever-changing marketplace. Achieving maximum productivity in everything your business does is a difficult feat but it is entirely possible with the right strategy in place.

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Efficiency...
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Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

(0) Comments | Posted June 14, 2013 | 1:35 PM

The golf industry as a whole isn't often considered innovative or quick to change. Callaway is one of the major industry players that's been around for decades and has been working to modernize this perception of golf, their products and the brand story with consumers in new and exciting ways.

...
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