THE BLOG

The 100 Most Popular Hashtags on Instagram

01/15/2013 10:45 am ET | Updated Mar 17, 2013

Hashtags were created by Twitter as a means of organizing content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages or photos.

Hashtags are beneficial to use on Instagram and other channels when used correctly; make sure to follow these rules.

  • If your Instagram account is public, anyone searching for a hashtag you used will be able to see your content. This is one method of gaining more engagement for your photos and more followers for your account.
  • Don't overuse hashtags with your photos, make sure to use three to five max per photo.
  • Only use hashtags that are relevant to your photo, don't use them to only gain more likes or followers. This can quickly become a spam tactic if abused.

With these rules in mind, using hashtags can be a useful tactic to create a more engaging experience with your Instagram photos. Now the question is, which hashtags should you use on your photos organically that are the most popular and most often searched? Using data compiled by Instagram management platform Webstagram, here's the list of top 100 most popular hashtags on Instagram as of today. Take a look and see which hashtags can be naturally incorporated into your photos.

1. #love - 143,817,139 photos
2. #instagood - 97,570,915 photos
3. #me - 80,693,198 photos
4. #tbt - 75,411,509 photos
5. #cute - 75,047,873 photos
6. #photooftheday - 70,995,806 photos
7. #instamood - 64,925,462 photos
8. #beautiful - 54,570,181 photos
9. #picoftheday - 53,776,027 photos
10. #igers - 52,997,258 photos
11. #girl - 52,960,538 photos
12. #instadaily - 51,313,415 photos
13. #iphonesia - 51,124,375 photos
14. #follow - 46,372,281 photos
15. #tweegram - 44,656,230 photos
16. #happy - 43,360,681 photos
17. #summer - 42,718,347 photos
18. #instagramhub - 42,101,798 photos
19. #bestoftheday - 40,202,550 photos
20. #iphoneonly - 39,287,795 photos
21. #igdaily - 36,932,129 photos
22. #fashion - 35,815,277 photos
23. #webstagram - 35,073,684 photos
24. #picstitch - 34,965,202 photos
25. #nofilter - 34,196,209 photos
26. #sky - 33,913,231 photos
27. #jj - 33,899,949 photos
28. #followme - 33,865,057 photos
29. #fun - 33,069,338 photos
30. #smile - 30,236,252 photos
31. #like - 29,636,123 photos
32. #pretty - 27,687,567 photos
33. #sun - 27,583,417 photos
34. #food - 27,409,451 photos
35. #instagramers - 26,197,524 photos
36. #friends - 26,182,561 photos
37. #lol - 24,989,254 photos
38. #hair - 22,859,451 photos
39. #bored - 21,586,314 photos
40. #swag - 21,569,900 photos
41. #cool - 21,370,212 photos
42. #funny - 20,780,049 photos
43. #onedirection - 20,410,001 photos
44. #life - 20,334,119 photos
45. #nature - 20,266,828 photos
46. #family - 19,848,462 photos
47. #christmas - 19,542,006 photos
48. #my - 18,660,172 photos
49. #blue - 18,489,451 photos
50. #pink - 17,953,933 photos
51. #dog - 17,943,442 photos
52. #beach - 17,670,037 photos
53. #art - 17,538,396 photos
54. #hot - 17,384,494 photos
55. #tagsforlikes - 17,089,894 photos
56. #photo - 16,794,388 photos
57. #amazing - 15,979,281 photos
58. #repost - 15,893,445 photos
59. #girls - 15,820,604 photos
60. #instahub - 15,466,981 photos
61. #sunset - 15,426,384 photos
62. #party - 15,419,737 photos
63. #awesome - 15,292,933 photos
64. #red - 15,223,775 photos
65. #baby - 14,963,775 photos
66. #statigram - 14,813,215 photos
67. #black - 14,756,443 photos
68. #versagram - 14,670,529 photos
69. #cat - 14,587,895 photos
70. #music - 14,582,697 photos
71. #instalove - 14,561,589 photos
72. #likeforlike - 14,451,644 photos
73. #night - 14,371,566 photos
74. #followback - 13,602,164 photos
75. #throwbackthursday - 13,395,605 photos
76. #clouds - 13,228,789 photos
77. #white - 12,911,807 photos
78. #bestfriend - 12,393,864 photos
79. #yummy - 12,388,898 photos
80. #yum - 12,280,256 photos
81. #like4like - 12,151,613 photos
82. #textgram - 12,025,992 photos
83. #eyes - 12,014,859 photos
84. #green - 11,927,125 photos
85. #2012 - 11,722,646 photos
86. #sweet - 11,696,715 photos
87. #all_shots - 11,652,778 photos
88. #school - 11,642,671 photos
89. #igaddict - 11,568,790 photos
90. #style - 11,470,768 photos
91. #i - 11,304,169 photos
92. #beauty - 11,016,473 photos
93. #harrystyles - 11,009,421 photos
94. #instacollage - 10,942,042 photos
95. #jj_forum - 10,905,037 photos
96. #foodporn - 10,647,412 photos
97. #nice - 10,633,312 photos
98. #boy - 10,414,825 photos
99. #instago - 10,314,053 photos
100. #best - 10,271,100 photos

Which hashtags are you using on Instagram? Share your favorites in the comments below.