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Brian F. Keane
Brian F. Keane is President of SmartPower and author of Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy. (Lyons Press, 2012). He is a leading voice on clean energy, energy efficiency and the environment. As President of SmartPower, a Washington, DC-based marketing agency dedicated to promoting clean, renewable energy and energy efficiency, Keane has helped shape the energy debate in the United States and brought clean energy and energy efficiency to the American consumer.

Hailed as Mad Men for an eco-conscious generation, SmartPower’s award-winning on-the-ground outreach campaigns have engaged hundreds of thousands of people across the country drawing credit for inspiring our nation’s renewed interested in renewable energy and energy efficiency.

For their efforts, Keane and SmartPower have been recognized with numerous awards, including being named 2012’s “Most Innovative Campaign” by The Energy Daily, and the 2010 Clean Air Excellence Award from the Environmental Protection Agency, recognizing SmartPower’s “America’s Greenest Campus” energy efficiency campaign. Other accolades include the coveted Green Power Pilot Award presented by the EPA and the US Department of Energy; four Gold Awards from the Service Industry Advertising Awards (SIAA); and the Connecticut Department of Environmental Protection’s Green Circle Award. In 2005 Keane was recognized as one of Connecticut’s “Outstanding Forty Under 40.”

A former advisor to the late Senator Paul Tsongas (D-MA) and congressional aide to Representative Les Aspin (D-WI), Keane has an extensive and cutting edge background in nonprofit management, political organizing and communications. He has used this experience to create organizations that challenge conventional wisdom and help to set the national agenda. To be sure, before there was a “Tea Party”, Keane was one of the architects of The Concord Coalition, a nationwide non-profit organization dedicated to eliminating the federal budget deficit.

Keane combines his passion for major policy issues with a marketer’s commitment to creating compelling messages that resonate with the general public, not just the converted. As such, Keane is a much sought-after interview and presenter on a host of issues – including clean energy and energy efficiency. He has spoken extensively across the nation, internationally and with local and national media.

Keane is a 1989 graduate of The American University in Washington, DC, where he earned a Bachelor of Arts in Broadcast Journalism and Political Science. The tenth in a family of eleven children, Keane served as the chairman of his eldest brother’s successful campaign for the Boston City Council and his brother’s subsequent race for the U.S. Congress in Massachusetts’ eighth congressional district in 1998.

Keane is the immediate past-president of the American University Alumni Association and sits on the board of directors of the Vermont-based Clean Energy Group. He is also a member of the Solar Foundation’s board of directors, where he serves as Treasurer.

Entries by Brian F. Keane

What We Can Learn From the 'Dumbest Town in the U.S.'

(4) Comments | Posted January 5, 2016 | 11:20 AM

During Christmas week the Washington Post ran a fascinating story by Chris Mooney headlined "Why 2015 May Be Remembered As a Transformative Year For How We Get Our Energy."

And indeed, I think he's correct. From a "turn away from coal" to a "break out" in battery storage...

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Solarizing South Carolina!

(3) Comments | Posted May 12, 2015 | 1:23 PM

Not too long ago, U.S. Sen. Lindsey Graham (R-South Carolina) -- a soon-to-be Republican presidential candidate -- sent tongues wagging when he challenged his own party on climate change.


According to a March 23 Huffington Post article, Graham told a...

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Grocery Shopping for Renewable Energy

(1) Comments | Posted September 11, 2014 | 5:27 PM continues to bring us "the business side of green".
And to that end, I continue to be fascinated by how so many real-world events seem to have parallels in the clean energy world.

Take the recent skirmishes in New England over the grocery store chain...

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What Mad Men Can Teach Us About Renewable Energy

(0) Comments | Posted July 16, 2014 | 3:25 PM


I mentioned to a reporter the other day that I suspect the so-called "Climate Deniers" are not so much denying the science of climate change, but rather they are rejecting the message we've framed for them. Think about it -- when someone tells...

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Mary McGrory: Of Cherry Blossoms and Pulitzers

(0) Comments | Posted April 15, 2014 | 11:39 AM


Which would she have loved more -- the recent Pulitzer Prize announcements or the cherry blossoms in springtime?

There's no doubt that Mary McGrory, the Pulitzer Prize-winning columnist, late of the Washington Post, would have loved this past weekend in Washington. She lived...

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Two New Trends Redefine Residential Solar's Potential

(0) Comments | Posted February 26, 2014 | 3:03 PM

Solar power continues its impressively steady growth, but two recent trends have redefined and energized the potential of residential solar power in America. Those discoveries reveal that the impressive growth is just the beginning.

The existing growth is already consistent and multi-faceted. The solar industry, for example, employed 142,698 Americans...

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Cracking The Code on Residential Solar!

(1) Comments | Posted September 25, 2013 | 7:36 PM

Today my organization SmartPower, in partnership with The Connecticut Clean Energy Finance and Investment Authority (CEFIA) released a groundbreaking report on Residential Solar Power. Indeed, as you review "Let's Solarize" you will understand why we think we may have cracked the code on residential solar.

Over the past several years...

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The Elephant In The Room

(0) Comments | Posted September 17, 2013 | 2:50 PM

There's been a lot of talk of elephants lately - and I don't mean of the John Boehner variety.

There's also been a lot of talk about chemical weapons. And I think it's very clear that President Obama simply can't stand them. Last week he stood his ground and effectively...

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Deloitte Picks Keane's Green Is Good For Summer Book Club

(1) Comments | Posted September 15, 2013 | 6:20 PM

The Deloitte Center for Energy Solutions has selected Brian F. Keane's Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy for it's Energy Book Club.

As part of the Energy Book Club, Deloitte employees have read Green Is Good and then met on Friday,...

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Ladies and Gentlemen: This Is SMART POWER!

(3) Comments | Posted September 10, 2013 | 11:02 PM

This is Smart Power.

President Kennedy had the Cuban Missile Crisis. 13 days in October where the U.S. was going to war with Russia unless a major obstacle to peace was removed. Then, as now, we achieved Peace Through Strength. Then, as now, we have won.

Today - after...

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On Obama's Climate Solution: We Need to Win With Hearts and Minds. Not Just Regulations

(2) Comments | Posted June 25, 2013 | 11:58 AM

Let's not kid ourselves -- executive actions alone will not prevent climate change. We need Americans across the country to take actions and become a part of the climate solution.

Indeed, The Civil Rights Act of 1964 -- a very important piece of legislation -- did not in and...

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I Got Religion: And It's Energy Efficiency!

(1) Comments | Posted June 7, 2013 | 5:43 PM

Consider this - practically everyone reading these words right now lives in a home that is more energy efficient than the home you grew up in. It's just a fact of life - your refrigerator is more efficient; doors and windows are tighter. Even if you're living in the same...

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Jobs, Jobs, Jobs or Really Solar, Solar, Solar

(1) Comments | Posted November 21, 2012 | 1:10 PM

Well, it seems since the release of my book Green Is Good things have really been moving in the clean energy industry! No -- I'm not speaking about the reelection of President Obama. Nor am I even referencing the reemergence of climate change in the wake of Hurricane...

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Republicans At Home In The Sunshine State

(0) Comments | Posted August 29, 2012 | 2:05 PM

As the Republicans gather in Tampa this week for a delayed nominating convention, the conventional wisdom is that a gathering in "the Sunshine State" is a bit ironic for a party that seems to occasionally enjoy bashing solar power. Voters would be forgiven for thinking that the Republicans are unified...

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Green Is Good: It's Not an Illusion

(3) Comments | Posted August 22, 2012 | 8:02 PM

I've read several reviews of Ozzie Zehner's book, Green Illusions: The Dirty Secrets of Clean Energy and the Future of Environmentalism, and I must say, they've all been too kind. This is a book that claims to teach undergraduate and graduate students to critique the way we think...

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Earth Day Energy Quiz Yields Alarming Results

(2) Comments | Posted April 25, 2012 | 4:15 PM

Rather than telling people how to be more energy efficient this Earth Day, SmartPower decided to test consumers' knowledge of energy efficiency with a 10-question quiz. Instead of receiving the varied results we expected, we noticed that there were some surprisingly common incorrect answers.

For example, we asked:...

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America's Pastime and Its Clean Energy Future

(3) Comments | Posted April 10, 2012 | 7:28 PM

Baseball is back and the outfield has never looked so green!

And I say this knowing that back in 2004, SmartPower created an award winning series of television ads that featured sports stadiums from across the nation using clean energy. The ad showed that even back then,...

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Green Lethargy Among College Students? Not So Fast!

(3) Comments | Posted April 5, 2012 | 4:43 PM

As we begin Earth Month, it would seem that we're seeing conventional wisdom turned on its head. I'm talking, of course, about the widespread assumption that college students are spearheading the renewed green movement across our nation. Indeed, it's been thought that the so-called Millennials will help us not only...

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Top 10 Green Spring Cleaning Tips

(4) Comments | Posted March 19, 2012 | 8:33 PM

Since we survived winter -- if you can call it that -- and have already begun the transition to spring, I wanted to share some of my favorite green, spring cleaning tips. And of course, with Saint Patrick's Day just behind us... what better time to be green?

1. Give...

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Super Bowl XLVI: A Super Renewable Opportunity

(2) Comments | Posted January 31, 2012 | 10:21 PM

Can a sporting event as massive as the Super Bowl be considered even remotely green?

Yes -- although we'll disregard the fact that Indianapolis's Lucas Oil Stadium is hosting this year's game.

The Super Bowl expends an enormous amount of energy. But that doesn't mean it should go to...

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