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Brian Normoyle

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In Romney, GOP Has a John Kerry of Their Very Own

Posted: 07/19/2012 4:10 pm

As George W. Bush accepted his party's nomination at the 2004 Republican National Convention, attendees gleefully chanted "Flip-flop! Flip-flop! Flip-flop!" when the president addressed John Kerry's vote on an $87 billion funding bill for the Iraq War. For months, the Bush campaign depicted the Democratic challenger as an aloof, equivocating, out-of-touch elitist. Their narrative culminated in a devastatingly effective campaign ad that September that showed the candidate windsurfing and switching positions back and forth with the prevailing winds of the day. "John Kerry: Whichever Way the Wind Blows" was arguably the most effective attack ad in any presidential election since Lyndon B. Johnson's "Daisy" in 1964 and it had a profound impact on the Democratic challenger's image with voters.

Republicans would have been wise, however, not to gloat over creating such a one-dimensional and easily re-castable character since it was only a matter of time before one of their own would perfectly fit the role. Enter Mitt Romney. In Romney, the GOP now has a John Kerry of their very own -- and, in more ways than one, 2012 is shaping up to look a lot like the drama of 2004.

The most obvious comparisons between Romney and Kerry are, of course, the shifts in position on issues that matter to voters. In 2004, Kerry famously -- and fatally -- "voted for the $87 billion before [he] voted against it" and Bush hammered him relentlessly for his purported vacillation on education reform and Medicare premium increases. But Romney, too, has an abundant share of significant pole reversals on substantial red-meat conservative issues like abortion, gay rights, climate change, Reagan economics, and Grover Norquist's "No Tax" pledge.

Romney, who once was a registered independent and was a decidedly moderate governor of a very blue state, seems to have reversed himself on linchpin Republican values, adopting a newly minted conservatism just in time to pursue his unbridled presidential ambition. That perceived opportunism has bred distrust and suspicion among the party faithful, illustrating another glaring similarity between the two candidates: lack of enthusiasm for them from the base.

Howard Dean energized and excited Democratic voters in 2003 when he vowed to "represent the Democratic wing of the Democratic party." He was widely viewed as the fearless fighter necessary to take on Bush in 2004. But, aided by a third-place finish in the Iowa caucuses and the "rawwwwwrrrr" heard 'round the world, enthusiastic engagement gave way to pragmatic trepidation when primary voters saw Kerry as more appealing to moderates and independents and, therefore, the most electable horse in the race.

GOP primary voters in 2012 have likewise abandoned their hearts and guts to make the same bet: despite their appeal to the visceral inclinations of the base, Rick Santorum's ideological rigidity, Newt Gingrich's personal baggage, Rick Perry's intellectual incapacity, and Michele Bachmann's uniquely unhinged brand of crazy would prove too unpalatable to a majority of Americans to beat a personally popular and savvy incumbent. Republicans instead will nominate a candidate who neither excites nor inspires the base.

The parallel? In 2004, Democrats chose an uncharismatic, wooden, super-rich intellectual from Massachusetts who was painted as a flip-flopping, out-of-touch elitist. In 2012, Republicans chose an uncharismatic, wooden, super-rich intellectual from Massachusetts who was painted as a flip-flopping, out-of-touch elitist -- only it was by his own party and during the primaries. And the similarities in character and image are further illuminated by analogous circumstances in both elections.

It is now conventional wisdom that Kerry's fumbled and delayed response to the unfair Swiftboat attacks in the summer of 2004 irreparably damaged his candidacy and image with voters. He appeared weak and incapable of owning his strengths against Bush as an experienced foreign policy expert and decorated war hero in an election that was focused squarely on national security. This year, Romney struggles to capitalize on his own perceived strengths against President Obama as an experienced financial sector expert and successful businessman in an election hinging on the economy.

Romney has offered a mind-blowingly haphazard and panicked defense on questions about his tenure at Bain Capital and the timing of his departure from it, exacerbated by evasive -- and possibly obfuscating -- refusals to release more than two years of tax returns. The president has Romney against the ropes on these important issues, much like Bush did with Kerry, and he shows no signs of relenting. Meanwhile, Romney's indignation and insistence on apologies subordinate him to a defensive posture burdened by an unshakeable pall of weakness and timidity.

The incumbents' political strategy is hauntingly similar as well. Republicans so decimated Kerry's character and service in 2004 that he was, in many ways, damaged goods before he even accepted the nomination at his convention. The Obama campaign, whether fairly or not, now has stolen a page from that playbook and Romney, like Kerry, has failed to get out in front of the issue, take control of the message, and end the controversy once and for all. It may prove to be his undoing in November, particularly given an electorate that is as divided as it was in 2004.

At this very week eight years ago, Kerry led Bush by an average of 1 percent in national polls. The average lead goes to President Obama now, but only by the same statistically insignificant one-point margin; and a new CBS News/NY Times poll does reflect a marginal lead for Romney. In short, the race is now -- as it was then -- tied.

But even a cursory glance at voters' polarized feelings then and now show striking similarities that could spell trouble for Romney. At this point in the race (mid-July) in 2004, Bush's personal favorability and job approval ratings were nearly identical to Obama's now.

Personal Favorability for incumbent president in July (favorable:unfavorable):


Bush ('04) 52%-46%.
Obama ('12) 52%-46%.

Job Approval for incumbent president in July (approve:disapprove):

Bush ('04) 49%-47%.
Obama ('12) 46%-47%.

Bush, of course, went on to win the election despite the often-repeated "conventional wisdom" that an incumbent president running for reelection with less than majority approval is in trouble.

But it is on personal favorability that the two challengers most differ. Kerry garnered a personal favorability rating of 55 percent (higher than Bush's) at this stage of the race in 2004 but went on to lose the election anyway. And Romney, whose personal favorability ratings have increased dramatically since he secured the nomination, has only reached 50 percent at the same stage in 2012 and underperforms Obama. Indeed, given all the congruities between the two races, it doesn't help the former governor that he also falls short in likability and similar metrics.

A recent Gallup poll shows voters find Obama far more likable, honest and trustworthy, understanding of Americans' problems, and sharing of their values.

2012-07-19-RomneyObama-romneyobamalikability.jpg

Presidential elections aren't won on likability alone, but 2004 shows that a candidate that is already viewed as aloof, out-of-touch, or not as likable as the incumbent faces an uphill climb. To make matters worse for Romney, Republican Speaker of the House John Boehner reinforced his likability deficit when he said earlier this month, "The American people probably aren't going to fall in love with Mitt Romney... 95 percent of the people who show up to vote in November are going... to vote for or against Obama." He's probably right. But it's bad news for the governor, because if the election of 2004 teaches anything, it's that partisan hatred of the incumbent just isn't enough to win a presidential election.

There is one final and very significant difference in the dynamics of the two races that was made plain last week when Obama released his "Firms" ad. In 2004, the election was about national security. And while Karl Rove and company successfully painted Kerry as weak in that area, they never laid blame for 9/11, terrorism, or the bungled Iraq War on the senator. This year, however, the single most important issue in voters' minds is the economy; and Obama's attack ad goes one gargantuan step further than just painting Romney as weak on that front.

In the brutally humiliating ad -- using only Romney's own tone-deaf voice and a few fact-based quotes from major publications -- Obama lays the blame for our current economic doldrums at the feet of people like Romney, pushing the narrative that Wall-Street fat cats, mega-wealthy investors, and predatory financial sector companies rig the system in their favor to the detriment of the average American. The implication is clear: Romney -- and those like him -- "is not the solution, he's the problem."

2012 looks a lot like 2004, but Kerry never had to defend himself against the accusation that he himself played a significant role in the primary problem at hand.

 

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As George W. Bush accepted his party's nomination at the 2004 Republican National Convention, attendees gleefully chanted "Flip-flop! Flip-flop! Flip-flop!" when the president addressed John Kerry's v...
As George W. Bush accepted his party's nomination at the 2004 Republican National Convention, attendees gleefully chanted "Flip-flop! Flip-flop! Flip-flop!" when the president addressed John Kerry's v...
 
 
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Lanikai
Hang on Help is on the way
11:54 PM on 07/20/2012
The clown car is full of BRIGHT SHINING STARS. got it all.....flippin flops, man on the moons, insane cains, beichy witchys, tex empty heads, oz, and how could we possibly forget scary sary payme. Its been tooooooooo freaken much for any reasonable American to believe. Thats all folks, this is it. all there is. Tell rom the the empty tin can to pack his sh*t and go home. Obama wins again.
11:29 AM on 07/20/2012
Right, Kerry didn't have to defend himself for causing 9/11, terrorism or the bungled Iraq War because he wasn't, in anyway, responsible for them. The same can not be said for Romney and the people like him, simple as that. And people like Romney, really, really hate it when "you people" call them out on it in a very public manner.
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Brian Normoyle
Political Commentator | Writer
04:21 PM on 07/20/2012
That, I argue here, is the point the Obama campaign is not-so-subtly making in the "Firms" ad. And I expect the same case will forcefully be made in the general election.
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cajundave
10:20 AM on 07/20/2012
I enjoy the fact that Rove is being "Roved" The swiftboat stuff was based on a lie. The anti-Romney ads are based on documented facts. They can tell us how some companies prospered due to Bain, but the sole purpose of Bain was to make money, and what resulted in their wake was of no concern to them. Romney never lost a minute of sleep worrying about what happened to the workers of those companies. His economic model won't work when dealing with our national economy. He is clueless when it comes to foreign policy. He shape shifts to whatever aids him at the time. This can be really dangerous during a crisis, especially when it comes to foreign relations. Romney doesn't have the backbone to stand up to some of these foreign leaders. He'll want them to apologize for being so mean to him.
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beckola
Dance like no one is watching
11:43 AM on 07/20/2012
"he shape shifts"

Haven't read that one before, I like it!
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bluedog24
< I'll vote Republican when...
09:44 AM on 07/20/2012
The one difference I see is that Kerry seemed to understand the concerns of the voters, where Romney couldn't care less. He is tailoring his appeal to the 1%ers and hopes to get the anti-Obama vote. He has shown NOTHING substantial - just a "trust me" message on the economy and jobs.
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legitane
Mankind's biggest sin, Ignorance
09:33 AM on 07/20/2012
Kerry went to war.
Willard went to Paris.
End of comparison.
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ajbiggs
Semper Fidelis
09:50 AM on 07/20/2012
Either Paris or the Caymans to check on his $
04:00 PM on 07/20/2012
Thanks!
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mcmutter
A Groover has to expect a few setbacks .....
09:03 AM on 07/20/2012
ROMNEY lies as usual .... and gets CAUGHT .....

that tax return he submitted is not complete ...... Mitt neglected to release the "Report of Foreign Bank and Financial Accounts” form, which taxpayers who own Swiss bank accounts, like Mitt Romney, are required to file...... by revieing that form you can determine the values of his overseas bank accounts .....

So in effect .... Mitt has never released one COMPLETE tax return .....

Apparently Ann is a part of the lie .....
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Bradlinsky
Concept Other Than Self
08:58 AM on 07/20/2012
I don't get the same feeling from Romney. With him, if elected, I feel as if we're essentially telling 'the Gentry' to take over everything and don't worry about us little folk. IMO, if this guy is elected, we'll never be able to turn this ship around, away from the iceberg ...
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TN60
I Hope You'll Dance
08:34 AM on 07/20/2012
The fact is : Romney is running on his business expertise for creating jobs.

The fact is: Romney created his wealth and those who invested with him, when it didn't matter how many jobs were lost, how he piled a company with borrowing debt and made his money whether said company went bankrupt or not. He took his cut when the company borrowed loans beyond their means.

The fact is: A President has to think about the whole country, whereas Romney just had to increase profits for Bain.

The fact is: We don't know what Romney stands for (or he would lose) nor have we seen the total picture of what he did at Bain. or if his tax returns would show him paying no taxes in certain years and even then, paying 13.9 % while "YOU PEOPLE" paid 35 % because "YOU PEOPLE" didn't have loopholes or foreign shell companies to put YOUR MONEY in, because most of the 99% are barely making it on feeding their children and Romney "doesn't worry about poor people"
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waledc
Military veteran who fights for progressive values
10:09 AM on 07/20/2012
F&F
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TN60
I Hope You'll Dance
12:33 PM on 07/20/2012
Thank you, waledc. Much appreciated.
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TRex86
Enjoying life in West Ohio
07:36 AM on 07/20/2012
Apt comparison to Kerry only Mitt is even weaker. The Republicans aren't done yet. Their back-up plan is similar to 2004, rip off some close states. This time it's by voter suppression; last time it was outright electoral fraud in Ohio. While Mitt self-destructs the Dems shouldn't get complacent. He has vastly more money behind him than Bush, and that money will do more than buy TV ads. Look for an encore: Nixon meets the butterfly ballot.
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SamuelLBronkowitz
Disgusted American
05:50 AM on 07/20/2012
W1ll8rd is supposed to save himself come debate time. Now, IIRC, that was exactly what they promised one of the candidates would do back in 2004, too.
03:11 AM on 07/20/2012
The only difference was their swift-boaters lied.
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TN60
I Hope You'll Dance
08:36 AM on 07/20/2012
The same swift boaters who are giving Rove all their millions this time around.
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Maria Korovessis Sewell
To decimate is to reduce by one tenth.
08:56 AM on 07/20/2012
I find the author's equating Kerry to Romney false. Kerry is a decorated war hero who volunteered, for starters. And on and on. Romney is being challenged - Kerry was slimed.
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waledc
Military veteran who fights for progressive values
10:10 AM on 07/20/2012
I agree with your assessment.
10:26 AM on 07/20/2012
You are correct about Kerry being slimed. But the tactics are definitely the same. You take your opponents main strength and turn it into a weakness. Once you do that, the opponent is on the defensive from then on, and the game is over.
02:52 AM on 07/20/2012
This is an accurate statement of Romney's problems but is unfair to Kerry in that he was attacked with falsehoods while Romney is facing scrutiny based on accurate stories concerning his record as a vulture capitalist.
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Brian Normoyle
Political Commentator | Writer
04:12 AM on 07/20/2012
Thank you for the comment.

As you no doubt noticed, I don't make any qualifications or distinctions about the veracity of the attacks on Kerry versus the attacks on Romney -- except to call the Swiftboat attacks on Kerry "unfair." My personal feeling is that there is more substance and truth behind the attacks on Romney; but that opens an entirely other line of discussion that is not germane to the greater point here.

The GOP gleefully attacked Kerry for being a nuanced, intellectual thinker who shifted positions when new or different information changed the circumstances around which he considered his votes as a senator. They shouldn't have. Because, as I say here, it was only a matter of time before a candidate of their own would "flip flop" in the same way. And another personal feeling is that we should be more fearful of the leader who DOESN'T ever change his mind than the one who does when given new information.

In the several ways I depict in this article, Romney is the very same candidate the GOP so vilified and derided in 2004. And the various circumstances, voter metrics, and political strategies are nearly identical. I'm not being "unfair" to Kerry because the truth or falseness of the attacks behind him are not as important to THIS discussion as all the other underlying similarities.
06:16 AM on 07/20/2012
Truth or falseness is always the most important factor. We have not yet arrived at the point where form is more important than substance. You have.
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Democrat in the South
Empathy, the most important word
10:22 AM on 07/20/2012
Most of us readers here took your words to mean exactly what you meant them to mean. And most of us know the difference between Romney and Kerry.

The fact that Romney has to bring up Kerry at all when he says Kerry's "WIFE" of all people, didn't release HER tax returns does nothing but show his desperation.
maddiemom
Retired teacher and ex-corporate wife.
10:02 AM on 07/20/2012
Plus Romney has flip-flopped on nearly EVERY issue to gain extreme tea party support.
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Dana Moon
Pure as the driven slush.
02:41 AM on 07/20/2012
One important difference.

John Kerry was a decorated Vietnam vet who was smeared by the Republican propaganda machine in 2004. Ironically, the Republican candidate spent no time at all in Vietnam and in fact was derelict in his duty as a National Guard pilot.

Romney spent his time as a "missionary" in FRANCE. Nice primitive area assignment if you can get it.
08:51 AM on 07/20/2012
Another important difference is that Romney is running against a man for whom the Republicans have unhinged hatred.
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Dana Moon
Pure as the driven slush.
10:38 AM on 07/20/2012
Yes - this time they're even more unhinged than usual.
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gochenaur8
who said that, I said that
10:40 AM on 07/20/2012
Their unhinged hatred of Obama is because he is black. They try to point out that he is the worst President in history, but they say that and know it is a lie, but they can't say their hate is based on the fact Obama is black. I just wish, these wishy washy people would just come right and say it, they don't have the guts, but they lie like hell.
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Bradlinsky
Concept Other Than Self
08:53 AM on 07/20/2012
Exceedingly important point, IMO. And things like character, selflessness, sacrifice and honor still actually mean something to most people ...
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Dana Moon
Pure as the driven slush.
10:39 AM on 07/20/2012
Yes - Kerry might not have been the most electric candidate the Democrats have ever fielded, but in terms of character he was WAY ahead of the Republican cabaI that was elected in '04.
02:23 AM on 07/20/2012
In 2012, Republicans chose an uncharismatic, wooden, super-rich intellectual....

Well, as Meat Loaf might have said (but didn't), three out of four ain't bad.
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Brian Normoyle
Political Commentator | Writer
04:23 AM on 07/20/2012
To be fair (and clear), Romney earned an MBA & JD from Harvard in only four years; it's one of the most exclusive and rare academic programs at an already exclusive and universally respected institution -- and an average of only 12 students a year complete it. I stand by my claim that Romney is, in fact, an intellectual.
05:33 AM on 07/20/2012
Interesting stuff about his academic record. However, as a guy who taught for 24 years (at the high school level), I saw a significant subset of students who knew how to achieve sterling academic results. That did not mean, however, that they were all intellectuals. Curiosity, originality, and critical thinking, are, in my experience, much rarer than driven kids who know how to make straight As, and those qualities are the hallmark of the true intellectual.

I know this is becoming an exercise in semantic hairsplitting, but the fact is I simply don't see those things in Romney's speeches, his dealings with the press and public, and so on. If he's an intellectual, he's hiding it well. Maybe it's in an offshore account somewhere.
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ajbiggs
Semper Fidelis
09:48 AM on 07/20/2012
Or did he buy his credentilas like Bush? Wealth & endowments in this country can buy anything as Romney is attempting to buy this presidency. Never judge a book by it's cover dude.......
zinxeb
Empathy ends cruelty
02:20 AM on 07/20/2012
Romney has nothing better to do, so he might as well defend himself for his work record and tax returns...he wasn't talking about the economy and jobs anyway.