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Brian Whetten
By the age of 30, Brian had earned a Berkeley Ph.D. in computer science, raised $20 million for two Silicon Valley startups, become an internationally known academic and speaker, been part of a $400 million IPO, repeatedly made and lost millions – and burned out twice. After an emotional crisis, he left his career for six years of full time personal growth work, including a M.A. in Spiritual Psychology from the University of Santa Monica.

Today, Brian serves as an author, executive coach, leadership consultant, and keynote speaker. He helps leaders turn soft skills into hard results, and supports them in developing companies that both make money and make a difference. He is considered one of the foremost experts in the fields of conscious business and authentic leadership. Dr. Whetten writes a regular column for the Huffington Post, and is the author of Yes, Yes, Hell No! The Little Book for Making Big Decisions.

That said, what really excites Brian is his family. He lives in Los Angeles with his wife Nicole, where they spend much of their time wondering how their two daughters can be so cute.

Entries by Brian Whetten

The Secret to Eliminating Your Insecurities and Increasing Your Self-Confidence

(4) Comments | Posted May 22, 2015 | 10:21 AM

One of my entrepreneur clients, with great trepidation, recently confessed that she had a big secret to share.

Now, this is a woman who has single handedly built a successful, conscious company that employs 150 people and treats them unusually well, all while creating great value for her clients...

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Companies That Care: How to Turn Customer Service Into a Compelling Competitive Advantage

(1) Comments | Posted March 5, 2014 | 10:36 AM

My wife and I had two astonishing customer service experiences this week -- one good and one bad. Both were small events that will have a large and lasting impact on our buying decisions. Both were "remarkable" -- something we talked to other people about -- each in their own...

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How to Help Your Children Fly

(0) Comments | Posted November 14, 2013 | 9:54 AM

At 22-months-old, Annibelle took a ride on the flying trapeze. She swung, 25 feet above the ground. All by herself. Happy as you please.

It was a little bit crazy.

But please, don't blame us. We're not bad parents. We even tried to talk her out of it. We...

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Are You Too Stressed for Success?

(11) Comments | Posted June 24, 2013 | 9:44 AM

In many companies, stress is held as a sign of success. It's a badge of honor and a test of loyalty. It's the fuel we use to get things done. Yet there's a fine line between stress and overstress. Where stress can lead to success, overstress is one of the...

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How Great Entrepreneurs Create Sustainable Success

(19) Comments | Posted March 12, 2013 | 9:11 AM

Very few entrepreneurs intend to sacrifice their family, health and happiness. Yet most do. Divorce, heart attacks, anxiety, burnout -- there are dozens of issues that just seem to come with the territory. In contrast, truly great entrepreneurs also have great lives. Not because they've magically created more success with...

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Social Responsibility: Why Should Companies Care?

(8) Comments | Posted December 18, 2012 | 7:25 AM

In the banking scandal du jour, HSBC managed to prove that our banks are not only too big to fail -- they're also too big to jail. Between the financial crisis, casino gambling, outsized bonuses, rate fixing and now

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Leadership Lessons From Obama and Romney

(16) Comments | Posted November 15, 2012 | 6:27 PM

Great leaders are great students, always seeking to learn from their mistakes and from the mistakes of others. President Obama and Governor Romney, while remarkable, made two fundamental mistakes in this election, which we would each be wise to learn from.

Leadership Lesson From President Obama: Change Creates Fear


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Obama, Romney and the Future of Capitalism

(39) Comments | Posted July 30, 2012 | 6:16 PM

In an election of Olympic importance, both candidates have been playing small ball. In the midst of a global crisis, America is yearning for leadership while trembling in fear. And while the polls tell a tale of splintered self-interests, our country is still capable of much, much more.

As Arianna...

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How to Give Yourself a Raise (Without Your Boss Even Knowing)

(4) Comments | Posted June 18, 2012 | 10:44 AM

Would you like to be able to give yourself a raise, whenever you want, without your boss even knowing? No, we're not talking about fraud. This is completely legal and ethical. In fact, your boss will likely thank you for it.

Here's the...
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Obama vs. The Politics of Fear

(252) Comments | Posted February 26, 2012 | 4:43 PM

Unless there's a radical change this month, President Obama's isn't going to be running against either Romney or Santorum. While one of them will win the Republican nomination, neither will actually be competing for the presidency.

That's because as things stand today, Obama's not running against the Republican Party. He's...

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Business Leadership and Murdoch's Fatal Flaw

(2) Comments | Posted July 21, 2011 | 11:05 AM

In reading about the scandal involving Rupert Murdoch, phone hacking, and his media empire, it's hard not to wonder "what the heck were they thinking?" But the real cause of this disaster didn't come from what these executives were thinking. It came from the way they were leading.


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Today, the People of Egypt Are Our Teachers

(0) Comments | Posted February 11, 2011 | 6:44 PM

Today, the Egyptian people proved that as people, what unites us is far greater than what divides us. They reminded us that while change is often difficult, our race will not, does not, and in fact cannot stop evolving.

And hopefully, they inspired each of us to let go...

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The Death of Dilbert: Why Your Children Will Need to Love Their Jobs

(17) Comments | Posted November 4, 2010 | 11:11 AM

Given that she's only 19 days old, perhaps it's too soon for me to be thinking about my daughter's career. Yet two recent articles got me thinking about the deep changes our economy is going through, and what these tectonic shifts are going to mean for her generation.

In Time...

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Goldman, Wall Street and Financial Terrorism

(11) Comments | Posted April 19, 2010 | 12:59 PM

Terrorism isn't caused by bad people being born to do bad deeds. It's caused by two things: a culture of fundamentalism, where extreme beliefs are celebrated as absolute truth; and a pattern of using these beliefs to make the ends justify any means.

By this standard, what we're seeing come...

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Can Business Be A Force For Good?

(0) Comments | Posted March 24, 2010 | 12:32 PM

After decades where we increasingly bought into the idea that "what's good for Wall Street is good for America," the financial crisis is causing many people to question the nature of business. Is greed and corruption merely "business as usual?" Or can business be a force for good?

In the...

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The Core Problem in Business - It's Not What You Think

(11) Comments | Posted July 28, 2009 | 5:41 PM

GM's bankruptcy. Goldman's bonuses. AIG's collapse. It's easy to look at what's going on and say "How Stupid!" And this is true -- but perhaps not in the way you think. This is because study after study shows that the core problem in business is not a...

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The Death of Mass Marketing

(0) Comments | Posted July 7, 2009 | 1:17 PM

Most people -- including most salespeople -- have an inherent distrust of being sold. And the more purpose driven our work is, the more we tend to wish we could just avoid all that "sales and marketing stuff." For example, most non-profits see fundraising as a necessary evil, and most...

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The Financial Industry: Who Can You Trust?

(1) Comments | Posted June 3, 2009 | 7:26 PM

The financial industry is based on trust, and in the last year Wall Street has lost a ton of it. So what are we to do about this? In the face of all that's going on, who can you trust?

The bad news is that large pieces of the industry...

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Conscious Business: Like Water To A Fish ...

(8) Comments | Posted May 18, 2009 | 6:11 PM

If you're a fish living in an aquarium, it doesn't take a whole lot of ingenuity to discover things like food, rocks, bubbles, and other fish.

But it takes a genius to discover water.

In response to a recent article on conscious business, someone asked me "so, what do...

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How to Create Meaningful Ethical Reform in Business

(12) Comments | Posted May 13, 2009 | 2:29 PM

In the wake of the financial crisis, there's been a lot of talk about ethical reform. With the disgrace of so many of the "best and the brightest," there's a lot of soul searching going on in government, industry and business schools. Most of this discussion is...

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