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Brij Kothari
Brij Kothari, Director, PlanetRead; Faculty, IIM Ahmedabad

Using the simple tool of same language sub-titling (SLS) on popular television programs, Brij Kothari is addressing the needs of an estimated 300 million so called ‘literates’ in India who, though having attended primary school, have weak reading and comprehension skills. SLS is the simple action of inserting subtitles on video programs in the ‘same’ language as the audio. As a result, reading becomes a by-product of entertainment and popular Bollywood song programs already consumed by the audience.

Entries by Brij Kothari

Reading for a Billion: A Simple Way to Increase Literacy in India

(1) Comments | Posted September 3, 2015 | 3:40 PM

Frugal innovation is all about doing more with less. In India it has applied to products and services as diverse as cars (Tata Nano), refrigerators (Mitti Cool), artificial limbs (Jaipur Foot), cataract operations (Aravind Eye Hospital), and open heart surgeries (Narayana Hrudalaya).

To commemorate International Literacy Day, rather than reiterate...

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Solve Literacy, Digital Literacy Will Follow

(8) Comments | Posted August 28, 2015 | 2:43 AM


September 8 is International Literacy Day. Even though Google's recent restructuring has nothing to do with literacy, it is a curious fact that the parent company that Larry Page and Sergey Brin created, is called, Alphabet. As...

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Dr. Kalam: Animated Stories from His Legendary Life

(3) Comments | Posted July 29, 2015 | 4:31 PM

India is in mourning. Dr. Abdul Kalam, former President of India, passed away on July 27, 2015. Among his many stellar accomplishments is his unmatched ability to inspire and ignite minds, especially of children and youth in India. He was popularly known as the people's President.

What made Dr. Kalam...

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A Prime Minister Gets the Innovation Ball Rolling

(3) Comments | Posted December 13, 2014 | 7:37 AM

Innovation is taking centre-stage in governance in India. Prime Minister, Narendra Modi recently wrote in an op-ed in the Wall Street Journal, Sept. 25, 2014:

A young nation with 800 million people under age 35, India is brimming with optimism and confidence. The young people's energy, enthusiasm and enterprise are...
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When an Accident Meets a Concerned Mind

(0) Comments | Posted November 26, 2013 | 9:51 AM

Ken Banks is a good friend, not the virtual variety but the real flesh and blood deal. We've actually shared a few laughs and meals together. He's edited a book that Nobel Laureate Desmond Tutu wrote in his foreword, is "A book of hope, inspiration, and a beacon of what's...

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Brown's World

(0) Comments | Posted February 21, 2013 | 7:03 AM

Five days after Davos, here I am at Twitter headquarters in relatively balmy San Francisco, attending the Global Education & Technology Forum co-hosted by Gordon Brown, Laurene Powell Jobs and Dick Costolo. I admit I had to look up Laurene and Dick. Then my jaw dropped, mostly at my own...

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A Davos Moment

(0) Comments | Posted February 12, 2013 | 3:46 AM

As tradition dictates, Schwab Social Entrepreneurs at the World Economic Forum Annual Meeting huddled in a circle with Hilde Schwab, Chairperson of the Schwab Foundation for Social Entrepreneurship to debrief each other about our Davos moments.

During the huddle, a Nobel laureate walked in. Not just any Nobel winner, but...

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The Power of a Nudge

(0) Comments | Posted November 30, 2012 | 8:36 AM

On the last day of the Summit on the Global Agenda in Dubai, Professor David Bloom of Harvard, Chair of our Global Agenda Council on Education & Skills, asked me: "Were you there at the dinner last night? I mentioned your work at my table and we wanted...

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