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Brittany McDonald

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Sex Sells Is Never Going Out of Style

Posted: 07/20/2012 6:38 pm

Everyday it feels like I'm fighting an unseen battle with a world that keeps trying to tell me, "You're not enough." Between E! trying to convince me I need Kim Kardashian's curves, the Real Housewives propagandizing plastic, and scripted reality shows attempting to sell me real... the media makes it oh-so easy to tune out of yourself and into somebody else.

Somebody else. I'm an American woman and am lucky enough to live in a country where my voice can be my own, and all I hear is be somebody else? No. That can't be right. The signals must have gotten mixed up somewhere. What I'm really hearing is "look like somebody else." Paper bag your personality, it's your face that counts, and don't forget the size of your bra too, duh.

I was raised with the traditional American belief that if you work hard, you can get what you want. Now, I'm subliminally being told that if you don't look a certain way, if you don't allude a certain way, you just won't get what you want. Hike up your skirt, let your eyelashes flirt, and make sure your Facebook default photo screams "SEX!" -- that's how you get what you want.

So, how does that saying go again? If you can't beat them, join 'em?

Hmm. No, thank you. What about, "If you can't beat them, change the game?"

I'm a singer/songwriter in an industry where the presentation of your person matters more than the message of your music, so let's be real here, sex sells will probably never go out of style. They say times have changed, but it's still the same, and I am fully aware that sex sells is not going anywhere.

But what happens when you use sex appeal for your advantage? Projecting sex appeal as strength, rather than just drawing attention for attention's sake, is the ultimate game-changer. A woman's body should never be used to sit and look pretty, but to stand tall and stand up for herself. A seductive allure with a strong voice behind it, forces sex sells to graduate from object, to subject.

I'm not saying we should do a cultural flip-flop and think less tramp, more geek. Instead, I'm thinking chic, women clothed in both strength and dignity. Iconic females like Adele, Beyonce, and Gwen Stefani, all know that junk in the trunk and brains can go a lot further than junk in the trunk and humps alone. Beauty can be in the mirror and the mind, at the same time. What makes a respectable modern day woman, is a female who doesn't have to trade in her sex appeal to be considered strong, and doesn't have to trade in her brains to be sexy. We are now both.

Being that I am so passionate about this subject, I ended up writing a song about the emotional struggle I've been through in today's ever-changing music industry. How cliché of me. It mirrors the constant battle that females are faced with between having the ability and talent to succeed in your dreams, versus what the world says you should be in order to see those dreams realized. In many cases, I feel this struggle is felt by many different kinds of people across the board, across the world. I write my music from an honest heart and with a voice that speaks, so I hope you enjoy my song, "Notice Me."

 

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Everyday it feels like I'm fighting an unseen battle with a world that keeps trying to tell me, "You're not enough." Between E! trying to convince me I need Kim Kardashian's curves, the Real Housewive...
Everyday it feels like I'm fighting an unseen battle with a world that keeps trying to tell me, "You're not enough." Between E! trying to convince me I need Kim Kardashian's curves, the Real Housewive...
 
 
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03:59 AM on 07/24/2012
"What makes a respectable modern day woman, is a female who doesn't have to trade in her sex appeal to be considered strong, and doesn't have to trade in her brains to be sexy. We are now both."

It's an ideal aspiration, but I'm not sure I'd agree we really are "now both." Though educated fashionistas like Natalie Portman and Emma Watson show us beauty is today allowed to come with brains, female sex appeal in western culture is still perceived as invitation for scrutiny, judgement and objectification; one doesn't need to look far beyond the Style section of this website for ample evidence of nit-picky criticism of the women who've exercised their right to show off their erotic capital. It's this scrutiny and objectification that still hampers a woman's potential to be "considered strong." Until female sex appeal is thing of plain old human attraction - rather than invitation to reduce her to individual body parts - it inevitably limits the stature and perceived strength of a woman.
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lilkitten22
Be the change that you wish to see in the world
06:57 PM on 07/22/2012
When you have to use sex to sell something, or yourself, it proves you have no brain.
02:21 PM on 07/22/2012
billions of dollars a year are spent on makeup, lipstick, perfume, yada yada yada... ya can't be upset about the sex sells game when you're part of it..[i look forward to the hate mail]
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notadumbblonde
Strong and independent
10:45 AM on 07/22/2012
Years ago in a job I had, every time there were applicants for a job opening on a ship, the bosses always chose the prettiest girl...so many couldn't do the job, so they transferred them to the office to pencil push (and to be ogled)..eventually, most of them quit out of boredom. But the cycle was endless.
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HUFFPOST SUPER USER
weekendpartier
I need some money!
12:52 AM on 07/22/2012
huh, women just can't win. So, if it's not culture, then it's genetic. Every culture around the entire world finds women attractive. If men didn't, then we wouldn't reproduce... duh.
This comment has been removed.
11:50 PM on 07/20/2012
I respect that, I am glad to see that there is still some decency in the music industry
07:24 PM on 07/20/2012
AN AMAZING ARTICLE.... here is my two cents!!! a female has two X chromosomes! a male has an XY ombo... it has been schiifically proven that each X chromo carries 2000 genes whereas a Y chromo holdds only 78 genes!!! meaning that a woman by default has more genetic content than any man and hence the complexity!!! and hmmm maybe the intelligence advantage!!!! its not my claim a recent study found that women has a slightly higher IQ than men on average due to the ability to multitask!!!! just saying......
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HUFFPOST SUPER USER
weekendpartier
I need some money!
12:57 AM on 07/22/2012
that study was flawed. And if women are superior, then why throughout the entire history of mankind hasn't woman risen up and ruled? Einstein, man. Edison, man. Aristotle, man. Caesar, man. Alexander the Great, man. Plato, man. Genghis Khan, man. Bill Gates, man. etc. Every president has been a man. etc.
01:47 AM on 07/22/2012
I'm sure it hasn't escaped your notice that the rulers of the world are rarely (if ever) the most intelligent that the human species has to offer.
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HUFFPOST SUPER USER
teatwerp
the 2012 teadump is coming
01:59 PM on 07/22/2012
if it wasn't for women you wouldn't be here partier.
04:17 PM on 07/22/2012
Men are also much more numerous at the high end of the IQ scale- and at the low end- that is why you get more male geniuses- and also more male dullards.
Average it out and the women are slightly higher but most of your geniuses are male- just a fact.