Bruce Daisley
Bruce is UK Director of Twitter - he joined in January 2012. Previously Bruce ran YouTube and Google's display advertising business in UK. He is obsessed with work culture and pop music.

Entries by Bruce Daisley

Why Hashtag Politics Is A Positive Trend

(2) Comments | Posted December 8, 2015 | 7:06 AM

It was one of those jobs rumoured to exist that they never told you about at school: Head of Soap Opera Summarisation in Downing Street. We know the job existed because we saw the pointers, Tony Blair casually saying he supported Deidre Rachid - otherwise known as The...

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What Can Ed Miliband Learn From Harry Styles

(2) Comments | Posted January 20, 2015 | 7:00 PM

We're now down to those exhilarating last four months of the election campaign and we've been given a clear glimpse of the strategies of the different parties. There's been so much change since the last election that uncertainty is everywhere.

In the period since 2010, technology has brought about...

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Can Social Media Hack Democracy in 2015?

(4) Comments | Posted January 6, 2015 | 7:00 PM

Despite whatever marketers might tell us over the coming weeks, yesterday was truly Blue Monday, the depressing day we all realised that we've got the longest General Election campaign in living memory edging towards us. The evening news felt like the introductory week of The Apprentice as newly-groomed candidates drew...

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Will Meetings Be The Death Of You?

(10) Comments | Posted January 24, 2013 | 7:00 PM

Do you think you could plot a company's success inversely against the amount of time taken up in internal meetings? It's hard to be objective, my personal aversion to meetings is an almost visceral rage, but I fear they may even be destroying our productivity.

My retired dad thinks that...

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John Lennon, Possessions and HMV

(22) Comments | Posted January 16, 2013 | 7:00 PM

Imagine no possessions, it isn't hard to do. So said John Lennon in 1971, and Mary Meeker in 2012. Of course the words of John Lennon should be taken with a degree of caution. He went on to invite us to "imagine no countries" - a suggestion which even Yoko...

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You Heard It Here First - The Year in Tweets

(1) Comments | Posted December 12, 2012 | 7:00 PM

On Wednesday Twitter released the Year on Twitter - the story of 2012 told through our users' Tweets.

The big stories were easily brought back to mind. The vivid image of Boris Johnson dancing at the Olympics created the highest spike in UK Twitter conversation, based on...

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Can Technology Throw a 'Hailo' on the London Cabbie?

(6) Comments | Posted November 26, 2012 | 7:00 PM

Can technology alone save a business presented with change - will the Hailo app save the Black Cab? Anyone who lives in London will be aware of two opposing forces in the world of private carriage: black cabs and Addison Lee.

Maybe it's being excessively romantic to imbue this story...

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Obama Untied From Tradition

(5) Comments | Posted November 8, 2012 | 7:00 PM

Barack, where's your tie? It was intriguing to watch Barack Obama tear around the last few days US Election without a tie on. There are very few acts on the political stage that aren't considered and focus group tested so this is clearly a signal of societal change.

Politicians dressing...

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Talk Less, Say More

(4) Comments | Posted October 31, 2012 | 8:00 PM

Previously I wrote about the power of brevity in clear communication. It seems strange that we take so long to individually this conclusion about simplicity - because a vast body of thinking has illuminated our path to this answer.

John Hegarty - the advertising legend - last year wrote...

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The Avoidance of Learning

(6) Comments | Posted October 25, 2012 | 8:00 PM

I've had the misfortune to visit a number of schools recently. Aside from the stark reminder it has given me that I have an extreme resistance to any form of authority (head teachers occupy a singular place of distrust). It has reminded me how we are building the world to...

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How to Be 720 Times Better as a Communicator

(10) Comments | Posted October 17, 2012 | 8:00 PM

I will never listen to another voicemail in my life. We are never ever, ever, ever getting back together. Like ever. Why are the tools of modern communication so broken? Voicemail is my pet hate. Three minutes of what often sounds like someone shouting at passing traffic. Followed by a...

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If You Want to be Around as Long as Rihanna, You Need to be Around as Often as Rihanna

(6) Comments | Posted October 5, 2012 | 8:00 PM

Rihanna released a new single this week. In other shock news: the stars of TOWIE stayed late at a nightclub and Nicole Scherzinger used her "serious face" when listening to a contestant on X-Factor. Unless you're a pop music fanatic you'll be forgiven for thinking that she only had a...

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Boris Shows Us That With Communication, Tone Wins It

(5) Comments | Posted September 18, 2012 | 8:00 PM

It's a well established tradition that every working Brit has been on a course that told them that the most important part of communication is given off by our bodies. We're told something like "184.5% of the message is body language". Normally by a tired looking trainer whose own body...

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Business Culture: You Want Vanilla?

(0) Comments | Posted September 12, 2012 | 1:59 PM

This week I spent a day being bussed around London with six other media old timers. It was rather like the promotion tour for a decrepit pop band on a desperate comeback. We found ourselves stumbling through the doors of 6 agencies in an intensely caffeinated eight hours. Our task...

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