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Bruce Friedrich
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Bruce Friedrich is executive director of The Good Food Institute (GFI). By assisting the most promising plant-based and cultured meat alternatives and companies, GFI is creating a healthy, humane, and sustainable food supply. Bruce previously served as director of policy and advocacy at Farm Sanctuary, as vice president for campaigns at PETA, as a public school teacher in inner city Baltimore through Teach for America (where he was teacher of the year for his school), and at a Catholic Worker homeless shelter and soup kitchen in inner city Washington, D.C. He has been a progressive activist for more than 25 years.

Entries by Bruce Friedrich

Starving and Torturing Animals With $22 Million of Your Tax Dollars

(18) Comments | Posted January 21, 2015 | 7:24 PM

The newborn lamb lay alone in the grass, bleating feebly, abandoned by a mother far out of earshot. As dusk neared and cold gusts heralded a hailstorm, it seemed unlikely that the animal would survive the night. It was certain that no one would come to [his] rescue.

On Jan....

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Ag-Gag Laws Are Un-American and Unconstitutional

(1) Comments | Posted July 21, 2014 | 10:00 AM

There have been dozens of undercover employment-based investigations of the meat, dairy, and egg industries by animal protection groups in the past 15 years. These investigations have led to felony conviction for egregious cruelty to animals, the country's largest meat recall, and a civil...

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Fish Are Smart (And Of Course They Feel Pain!): An Interview With Dr. Culum Brown

(6) Comments | Posted July 1, 2014 | 8:50 AM

Last week, the esteemed journal Animal Cognition published a review paper on fish that concludes, "fish perception and cognitive abilities often match or exceed other vertebrates." In fact, says fish scientist Dr. Culum Brown, "fish have a high degree of behavioural plasticity and compare favourably to humans and...

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Why Are These Six States Defending Horrific Cruelty to Animals?

(0) Comments | Posted June 5, 2014 | 11:59 AM

Egg Industry Magazine has predicted that 2015 will be "the year of the lawsuit." The reason, though the magazine would not frame it precisely this way, is that the egg industry is trying to defend the worst of all cruelty to farm animals.

The laws that are facing...

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Looking Into Their Eyes: Jo-Anne McArthur's We Animals

(0) Comments | Posted May 12, 2014 | 1:45 PM

Jo-Anne McArthur's We Animals is the most gorgeous book I have experienced in many years.

It is also an invaluable gift to the animal protection community.

A key topic of conversation among those of us who want to encourage a broader societal compassion for animals is how...

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USDA: Selling Out Organic to Protect Five Factory Farms

(10) Comments | Posted April 2, 2014 | 9:55 AM

When most Americans think about organic meat or eggs, they picture animals on small farms, allowed to root in the soil, feel sun on their backs, and engage in their natural behaviors. What they don't picture is tens of thousands of hens crammed into massive sheds with no access to...

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USDA: Time to Stop the Chicken Industry From Boiling Birds Alive

(10) Comments | Posted March 3, 2014 | 8:13 AM

There's something exceedingly foul about how poultry are slaughtered in the United States.

First some background: In 1958, Congress passed The Humane Slaughter Act, to require animal welfare improvements in our nation's slaughterhouses. However, the United States Department of Agriculture (USDA) exempts poultry from its enforcement of the law,...

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An Advent Book Recommendation: For Love of Animals: Christian Ethics, Consistent Action

(17) Comments | Posted November 25, 2013 | 7:46 AM

Pope Francis chose to honor St. Francis of Assisi by his choice of name, but it has become clear that His Holiness didn't just want to pay homage to the humble saint; he wants the faithful to emulate him.

In his first homily as Pope, the Holy...

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Bill Gates and Sergey Brin Take on the Impending Climate Change Apocalypse

(65) Comments | Posted October 31, 2013 | 8:30 AM

A study published earlier this month in the journal Nature indicates that by 2047, the average temperatures experienced by most people worldwide will be hotter than the hottest day in their history to 2005.

"Go back in your life to think about the hottest, most traumatic event...

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Farm Bill Could Overturn Dozens of State Laws. Why Does Tea Party Darling Steve King Want to Centralize Power in Washington?

(19) Comments | Posted September 26, 2013 | 8:32 AM

Although the House and Senate have now passed competing versions of the Farm Bill, and although the Senate appointed conferees before the Congress' August recess, the House has yet to do so.

Nevertheless, the buzz from Capitol Hill is that farm state members are pushing for passage...

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Meatonomics: The Bizarre Economics of the Meat & Dairy Industries

(960) Comments | Posted September 3, 2013 | 11:54 AM

The meat industry in the United States is big business: The vast majority of Americans eat meat, and we eat a lot of it--roughly 200 pounds per person every single year (in animals, that's about 30 chickens, 1 turkey, one-third of a pig, one-tenth of a cow, and dozens of...

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McDonald's Cruelty: Creating Mentally Broken & Physically Destroyed Animals

(67) Comments | Posted June 11, 2013 | 9:15 AM

More than 99 percent of eggs used by McDonald's in the U.S. come from chickens confined in tiny, barren cages, in what is certainly the most abusive factory farming system in existence.

As you can see in this video from a Mercy for...

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USDA Inspector General: Food Safety and Humane Slaughter Laws Ignored With Impunity

(143) Comments | Posted May 28, 2013 | 8:23 AM

Two weeks ago, the USDA's Office of the Inspector General released a report that, once again, proves that our food system is broken: First, FSIS doesn't meaningfully attempt to stop repeat violations of food safety laws. Second, it has allowed a 15-year-old pilot program with faster slaughter and...

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Eating As Though the Environment Mattered

(600) Comments | Posted May 15, 2013 | 8:01 AM

Imagine taking 6-20 plates of food and dumping them in the trash, perfectly fresh and edible. Off they go to the landfill. Obviously, none of us would behave so wastefully.

And yet that's precisely the effect each time any of us consumes meat, since the vast majority of the...

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Anti-Whistleblower (AgGag) Laws Threaten Human Health, the Environment and Animals

(197) Comments | Posted January 29, 2013 | 6:52 AM

This is the true story of how the meat industry is manipulating our legislative process so that it can continue to abuse animals and workers while jeopardizing public health and our environment.

The story begins in 2008 with the nation's largest meat recall: The United States Department of Agriculture...

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The Cruelest of All Factory Farm Products: Eggs From Caged Hens

(62) Comments | Posted January 14, 2013 | 9:12 AM

Battery cages are small wire cages where about 95 percent of laying hens spend their entire lives; each hen is given about 67-76 square inches of space (a standard sheet of paper measures 94 square inches). To get a sense of a hen's life in a battery cage, imagine spending...

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Wal-Mart: Harms Animals, Ignores Science

(23) Comments | Posted December 19, 2012 | 5:56 PM

There is a battle going on between animal protection advocates and the pork industry over "gestation crates," the 2-foot by 7-foot cages that confine about 80 percent of the United States' 5.5 million breeding pigs. In these crates, pregnant pigs are unable to engage in most of their...

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Steve-O Gets Serious: Slams the Meat Industry, Promotes Compassion

(492) Comments | Posted December 6, 2012 | 1:36 PM

In what has to be his most unlikely movie role yet, Steve-O has narrated What Came Before, a 10-minute film short about three escapees from the American meat industry.

The star, best known for inflicting pain on himself, is on a mission to end pain and suffering...

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Outraged by Pink Slime? Actually, Chicken Could Be a Much Bigger Risk

(23) Comments | Posted November 19, 2012 | 3:24 PM

The product is "so covered in bacteria that researchers at the University of Arizona found more fecal bacteria in the kitchen -- on sponges and dish towels, and in the sink drain -- than they found swabbing the toilet." Thank God, one of nation's top producers of "lean, finely textured...

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Green Mountain College's False Environmentalism: Why Is GMC Killing Its Mascots?

(128) Comments | Posted October 16, 2012 | 12:00 PM

Ten years ago, oxen Bill and Lou arrived at Green Mountain College, malnourished and neglected. The college offered the pair "considerate and humane care," and for the next ten years, the college considered Bill and Lou to be "de facto campus mascots and integral members of the farm...

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