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Bruce Reyes-Chow
Bruce is a pastor, writer, consultant and coach who focuses on issues of faith, politics, technology and parenting.

He is the author of the eBook, The Definitive-ish Guide for Using Social Media in the Church (Shook Foil Books) and "But I don't see you as Asian": Curating Conversations About Race (June, 2013).

Bruce lives in San Francisco, CA with is wife, three daughters and one dog. In his spare time you may find him riding his motorycle, cheering on the Oakland A's, playing Settlers of Catan, tinkering with his fantasy sports teams or chauffeuring his daughters around town.

For his full bio, contact info and other shenanigans visit You can also see what others say about him via on wikipedia.

Entries by Bruce Reyes-Chow

Cebu City, My Lost Wallet and the Kindness of Humanity

(2) Comments | Posted November 25, 2013 | 11:38 AM

Originally posted on

If you are like me, every once in a while an email arrives in your inbox from someone who is stuck in London or the Philippines because they were mugged and had their wallet stolen. Well, I didn't get mugged and instead of "stolen"...

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Why This Presbyterian Signed an Open Letter From the Asian American Community to the Evangelical Church

(0) Comments | Posted October 16, 2013 | 12:00 AM

Church is a funny thing. An ever cyclical journey of division, reunion, amazement, disappointment, joy, despair, hope and love -- it's the place that I call home. To be most precise, my ecclesiasticall mailing address is the Presbyterian Church (USA), my denomination of birth and choice; but my home...

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How I Survive Everyday Racism

(3) Comments | Posted August 30, 2013 | 12:00 AM

One of my first memories of being a pastor was a visit I made to one of our home-bound members, Julie (not her real name). Julie had been a child of the church, had attended worship throughout her adulthood, sang in the choir for years and had been married there...

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Top 25 Social Media Platforms for Use in Church and Ministry

(0) Comments | Posted August 26, 2013 | 1:09 PM

Holy moley there are a ton of social media sites out there! Seriously, how the heck can anyone keep up with them all? After all, some of you church types have to do things like visit people in the hospital, prepare sermons, fix toilets and maybe, just maybe have a...

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Book Excerpt: He's a Different Kind of Black

(0) Comments | Posted July 24, 2013 | 11:42 AM

Below is an excerpt from my new Kickstarted book, But I Don't See You as Asian: curating Conversations about Race.

Grey Line for Reyes-Chow Blog

As I mentioned in the opening chapter...

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Teaching Our Children to Be Joyfully Mediocre

(4) Comments | Posted May 23, 2013 | 3:43 PM

I love playing the guitar.

But truth be told, I am not very good.

Sure, I can rock out on "Shine Jesus Shine," "One Tin Soldier" or "Brown-Eyed Girl" like no one's business, but I am pretty sure that I have reached my peak. I am fine knowing that my...

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An Open Letter to Parents About the Safety of Your Children

(0) Comments | Posted May 17, 2013 | 5:13 PM

Annie and Evelyn

Dear Parents,

I get it. I really do.

Whether it is the first time your daughter gets on the school bus or your son's first foray out into the playground by himself, there is something that stirs deep in...

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An Open Letter to Myself About Being a Man

(0) Comments | Posted March 28, 2013 | 1:29 AM


Dear Me,

Pardon the profanity, but it's time that you got your shit together.

Yeah, yeah, yeah... as the father of three girls, raised by

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Interview: Hal Taussig and A New New Testament

(1) Comments | Posted March 22, 2013 | 3:30 PM

A few months ago, I posted some information about a project that I was invited to participate in, the formation of A NEW New Testament, organized by Hal Taussig. If you read the post, from the comments you can see that this book will stir the theological souls of many. Some will feel...

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Why This Pastor Tipped 50 Percent Today

(16) Comments | Posted January 31, 2013 | 11:32 AM

I do not swear all that much, but church people tend to bring out the worst in me.

Photo: reddit

So here it goes, cover your ears, "What the Frak?!?!?"

I give God 10% Why...

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'Balls': The Importance of Laughing With Your Kids

(0) Comments | Posted January 23, 2013 | 9:27 AM

So this happened...

A few nights ago, my wife yelled from the other room, "Hey hon, the balls are in the bag by the door."

I caught the eye of my middle schooler.

She grinned.

I grinned.

Commence uncontrollable giggling.

My wife walked into the kitchen to find the two of...

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Automatic Wi-Fi Check-in on Facebook

(0) Comments | Posted January 22, 2013 | 11:25 AM

A few weeks ago at my "office" -- we'll just call it Philz Coffee on 25th and Douglas in Noe Valley in San Francisco -- when logging onto the wireless network, a different window popped up:

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Thoughts on My First PechaKucha Experience

(0) Comments | Posted January 22, 2013 | 9:57 AM

Photo: Adam Walker Cleaveland from PechaKucha from Barry Taylor
Photo: Adam Walker Cleaveland from PechaKucha from Barry Taylor

This past week I was invited be part of a slate of PechaKucha presentations at the Emergence Christianity Gathering in Memphis,...

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The Road Not Taken, Whatever

(0) Comments | Posted January 16, 2013 | 6:07 PM

Every once in a while -- no check that, all the time -- I worry about the future of my children.

Of course, I want them to be kind, compassionate and loving human beings, but I also often get trapped in vicious cycle of wanting them to achieve great heights...

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Mr. Snow Miser Controversy Cools Inauguration Festivities

(0) Comments | Posted January 15, 2013 | 10:49 PM

In a stunning turn of events, it has been revealed that the svelte and smooth-dancing, Mr. Snow Miser, is a Democrat. With the Washington Post breaking the story that an arctic blast can be expected for this weekend's 57th inauguration festivities, suspicions about the political influence of Mr. Snow Miser, a.k.a. "Mr. Icicle"...

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My Last Post About Guns. I'm Out.

(22) Comments | Posted January 9, 2013 | 10:14 AM

flickr: vinothchandar flickr: vinothchandar

With the recent National Rifle Association's campaign to bring armed guards into every school in the United States (12/21/12, I'm out. Simply put, this posture of thinking and the conversations that have spun out of it,...

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My Interview With MaryAnn McKibben Dana About Sabbath in the Suburbs

(0) Comments | Posted January 8, 2013 | 4:15 PM

I am a firm believer in building community by helping good folks get the word out about projects that they are working on. Today, I want to help spread the word about MaryAnn McKibben Dana and her new book, Sabbath in the Suburbs: A Family's Experiment with Holy Time....

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A Brief Movie Review of Les Misérables

(7) Comments | Posted December 27, 2012 | 4:27 PM

Last night, my wife and I finally went to see Les Mis. I have seen about six productions of Les Misérables over the years, as well as all the anniversary concerts, so like most fans, we were very excited about the movie.

And like most thing you love, you want to reach its...

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Calling for Newtown Sermons, Prayers and Liturgy

(0) Comments | Posted December 20, 2012 | 10:43 AM


My friend, colleague and leader in the Presbyterian Church (USA), Landon Whitsitt, is collecting sermons, prayers and other liturgical resources. He will compile it and Shook Foil Books will make it available for free via e-reader download.

You can find out more information or contact...

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Let's Talk About Guns

(34) Comments | Posted December 14, 2012 | 4:19 PM

I woke this morning to the news that, yet again, gun violence has devastated a community. Yes, there are communities that deal with the threat of gun violence every day of their lives, but tragedies like this, ones that take place in communities where this is not the assumed or perceived environmental norm, can shock the system...

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