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Bryan Elliott
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Bryan Elliott is CEO of The GoodBrain Digital Studios, a boutique new media production company that creates HD quality, impactful, original video content focused on great storytelling. On air programming includes a show made for TV and online called "Behind the Brand: Insight to grow your biz from the
experts who've done it," where Bryan is executive producer and host.
Archived episodes can be found here. Bryan is an active speaker and writer and participates in social business space. Check out Facebook for more.

Entries by Bryan Elliott

Choose Employees Like You're Planning on Climbing Mt. Everest

(0) Comments | Posted December 16, 2014 | 7:04 PM

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A few weeks ago the crew and I from Behind the Brand made a road trip from LA and headed up North just past San Francisco to the little town of Petaluma in Sonoma County to visit the team from CamelBak.

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10 Ways to Run Your Biz Like a Fitness Bootcamp to Get it in Shape

(1) Comments | Posted November 5, 2014 | 8:55 PM

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I recently went Behind the Brand with the team from Athletic Recon, a performance apparel brand for the modern athlete.

They took me to school on fitness and how to train and shared some of their best biz...

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5 Signals You're Ready for Success

(0) Comments | Posted November 4, 2014 | 3:25 PM

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You might know actor and comedian Rob Corddry from his roles as the often unsuccessful, out of control friend who can't get out of his own way. But the The Daily Show alumni and star of Hot Tub Time Machine, Childrens Hospital and...

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4 Reasons You Might Be a Genius and Never Know It

(0) Comments | Posted October 27, 2014 | 7:25 PM

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I think we can all agree that the human brain is amazing and that we are not using nearly enough of it. Some scientists throw around the stat that we use about 10 percent, but how do they really know?

What are...

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Chef Duff Goldman's 7 Simple Ingredients to Running a Successful Biz

(0) Comments | Posted October 22, 2014 | 4:29 PM

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You probably know chef Duff Goldman from his very successful cake show, Ace of Cakes and irreverent style as one of The Food Network's biggest stars. But you may not know about Duff's humble beginnings as a creative but troubled youth...

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3 Ways Challenger Brands Can Beat Goliaths in Their Space

(0) Comments | Posted September 26, 2014 | 3:11 PM

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Shannon Scott has been working in marketing at challenger shoe brand ASICS for 25 years and knows a thing or two about going into battle against the big guys like Nike and Adidas.

Scott is an experienced marketer and has...

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3 Essential Traits to Enhance Your Creative Side

(0) Comments | Posted September 15, 2014 | 5:08 PM

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Best selling author and TED fellow, Sir Ken Robinson knows a few things about creativity. He's spent the better part of his life in research, writing and application teaching people all over the world how to find their "element. That is,...

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Why Youtube Star Jimmy Tatro Might Be the Next Mark Wahlberg

(3) Comments | Posted September 8, 2014 | 1:25 AM

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If you're over thirty, there's a chance you don't know Youtube star and up and coming actor Jimmy Tatro yet. That's because his core audience is 18-24 year old's and his channel is on Youtube--not ESPN where you hang out. But...

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How Magazines Are Shifting to Digital for Huge Revenue

(0) Comments | Posted August 27, 2014 | 5:55 PM

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For Ed Loh, editor-in-chief of one of the most popular men's magazine's in the country, making the switch from being known as Motortrend magazine to just "Motortrend" wasn't a conscious strategic decision, it just happened. And it happened because their audience...

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3 Reasons to Take Broadcast TV Shows to Youtube

(2) Comments | Posted August 27, 2014 | 4:09 PM

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Why are traditional network TV shows racing to the Internet, more specifically Youtube, to publish content? The answer is simple. Here are some stats:

Viewership

  • More than 1 billion unique users visit YouTube each month

  • Over 6 billion hours of...

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Taco Bell Brand's Secret Sauce in Social

(0) Comments | Posted August 21, 2014 | 12:22 PM

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Like many brands these days, the QSR teen and 20-something favorite Taco Bell is trying to be active (and relevant) in the social space, and they may have the secret sauce that's creating deeper connections with customers, fans and even other...

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3 Things Entrepreneurs Can Learn From Actress Jessica Biel

(16) Comments | Posted August 18, 2014 | 5:59 PM

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I'd like to share some thoughts and insights from spending some quality time talking about being an entrepreneur, going into business with family and celebrity life with one of the most beautiful women in the world, Jessica Biel.

First let...

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Will Multi-Channel Networks Disrupt Traditional Broadcast?

(0) Comments | Posted August 14, 2014 | 11:48 AM

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Will Multi-Channel Networks ever disrupt the traditional broadcast TV model? The short answer is they already have...

What would it be like to be young; doing what you love; have a company valued between $500-$1 billion; be courted by major Hollywood studios for...

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The Surprising Truth About How YouTubers Make Millions

(2) Comments | Posted August 11, 2014 | 12:51 PM

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Devin Graham (aka Devin Supertramp) is one of the top video creators on YouTube. He has reached critical mass and beyond with 2 million subscribers and 30+ million views per month. Graham's videos seem to...

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The Real Value of Likes, Shares and Subscribes

(0) Comments | Posted July 16, 2014 | 7:03 PM

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I wanted to share a thought on the value of "Likes" "Shares" and "Subscribes" from the giver's perspective. In other words, what's in it for those consuming of content; then liking, sharing and subscribing to content?

The problem these days with social is...

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3 Reasons to Get Out of Your Comfort Zone Immediately

(0) Comments | Posted July 9, 2014 | 2:05 PM

One of my favorite quotes is from Theodore Roosevelt's famous "man in the arena" speech, which seems like it was written for entrepreneurs:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done...
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Are You ATM'ing?

(1) Comments | Posted May 13, 2014 | 1:10 PM

If it's okay with you, I've invented a new term called ATM'ing. ATM'ing is not a good thing and may limit your business success and progress. It's a form of short-term or short-sighted thinking Vs. having patience, sticking it out or being willing to try things that might not work...

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Jamie Oliver - Behind the Brand

(0) Comments | Posted April 24, 2014 | 5:35 PM

In the latest episode of Behind the Brand, I get in the kitchen with chef and entrepreneur Jamie Oliver, best known for his shows, The Naked Chef and Food Revolution.

But Jamie Oliver is...

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How a Quirky Little Niche Brand Found the Holy Grail of Social Media ROI

(0) Comments | Posted April 18, 2014 | 3:52 PM

Marketers and social media en·thu·si·asts have long chased the dream of being able to calculate traditional ROI (for clients and their C-suite) for spending all that time on Twitter, FB, Youtube et al.

In...

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Why I Launched a Video Production Company -- And You Should Too

(1) Comments | Posted April 1, 2014 | 6:17 PM

It was 2007 and after years of working at the studios in Hollywood and consulting on various digital projects, I finally had the guts to leave a cushy full-time corporate brand marketing job to launch my video production company.

I was energized by the fact that for the...

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