Seth Godin is arguably the Godfather of modern marketing and the bestselling author of 14-plus thought provoking books like Purple Cow, Tribes, Linchpin and his newest, The Icarus Deception. Godin challenges his readers to ignore the myth of the ancient Greek Icarus who was counseled by his father not to fly too close to the sun (avoid hubris). But Godin says that being willing to fly higher with the possibility of failure and at the same time not fly too low (settle for less), is the key to success in business. In my mind Seth is to marketing and helping people build their business what Steve Jobs is to innovation -- an icon. And Godin doesn't just theorize, he has walked the walk. Icarus comes off the heels of what is possibly the highest funded book project to date on Kickstarter. Godin asked his tribe whether or not they wanted a new book and if they would be willing to help fund it, a goal of $40,000, which would also send a powerful message to the publisher and book stores about demand. Within hours he raised more than $287,000... Get Behind the Brand and inside the mind of one of the greats, Seth Godin in this latest episode.
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