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Bryan Elliott

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If You Value Your Top People, Set Them Free

Posted: 09/18/2013 11:33 am

Is it nurture or nature? The jury is still out about whether entrepreneurs are born or learn to master certain skills needed along the way through experience. But there's a growing trend of hybrids called intrapreneurs. These are people who take on entrepreneurial roles within their companies but don't leave.

David Armano, managing director at Edelman Digital in Chicago, is one of them. Armano is a very talented dude and helps manage some of the biggest brands at Edelman.

Armano will tell you he has had his share of offers to start his own agency or start up venture with the chance to earn big dollars. But Edelman takes good care of him and it's not just about a salary.

Armano is creative and doesn't like to be chained to his office and Edelman seems to understand. They give him freedom and he does his thing. As a result, Armano may be one of Edelman's best evangelists as he is an active speaker, writer and face in the digital and social world. He is as charismatic as he his tough and it's not uncommon to see him riding around Chicago on his Harley. This persona is good for business as clients see him (and Edelman) as progressive, free-spirited and not tethered to old-school policy or ideas.

Watch this episode and let us know your two cents on entrepreneurs vs. intrapreneurs. Which one are you? Tweet me @BryanElliott and let me know...

 

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