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The Rise of the SuperTuber

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Youtube recently celebrated its eighth birthday and it's amazing to think how far the world of online video has come in such a short time. As biz author and social guru Gary Vaynerchuk would say, "This thing, the Internet, in terms of being a product or service--it's a baby. We're just 15 minutes in..."

As I write this, close to 100 hours of content are being uploaded every minute to Youtube. It's never been easier to make a video thanks to the help of the iPhone, other mobile devices and DSLR cameras. Now Youtube (aka Google) is taking it to the next level and creating incubators like the new Youtube Space LA to nurture and train up-and-coming Youtube stars to help them hone their video making skills, build their communities and possibly reach SuperTuber status. SuperTubers are those who have reached super-subscription and view status like The Fine Brothers, iJustine, Jenna Marbles, Smosh and more. There are also a number of big time producers of film and TV as well as Hollywood talent getting into the act. Youtube Space LA recently hosted Comedy Week with comedians like Sarah Silverman, Michael Cera, David Koechner, Rainn Wilson and a cast of Youtube regulars...

I went Behind the Brand with the Youtube Space LA team to crack the code on making content that sticks, watch this episode and let me know what you think. Tweet me @BryanElliott or leave a comment below!