After a brief love affair with metrosexualism, the pendulum of American culture has shifted back to the straight side. And who wouldn't want to be a real man? Look at the rad Old Spice guy! Real men do awesome things like ride horses, grow mustaches, lift weights, seduce girls, own motorcycles - they are, in other words, the total opposite of feminine.
The new ethos seems to be... Bring back the real guys and smear those queers.
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This is not to say that they are not offensive; the feminine-homosexual stereotype has been so proliferated that most people understand the two as a single concept.
As an aside: Having been friends with people on both sides of the issue, I would say most of the homophobic motivation is based on low self-esteem and homosexual attraction. Until a person can know internally that it is natural to have feelings of attraction to members of the same sex for a myriad of reasons and that such attraction does not necessarily mean they are gay, fear is a natural result.
women had to fight for our rights to vote, work (for a paycheck), cut our hair short, divorce, use birth control, and wear pants. men are going to have to fight for their rights to take care of babies and express emotions other than anger. the opponents will be the same people--those who feel that gender roles have been defined for good reason by god and the church and that there is only one righteous path. feminists blazed the trail and suffered abuse and ridicule for refusing to conform over the past 100 years, now it's up to "dudenists" to traverse that uncomfortable terrain.
i'm sick to death of ads depicting males as helpless to feed themselves, find gifts for their wives, or care for their kids. i don't really care how men want to smell, that is personal. i know chicks who like to smell like cookies, fruit, bug spray (imo), brothels (again, imo), dudes, flowers, grass, all kinda stuff, nobody cares. just don't smell like moldy cumin and the world will thank you.
We're told to be more emotionally expressive by our mates, but only in private. In public, we have a socially acceptable emotional range of what? 3 notes? We too, are emotional beings. We are simply not allowed to properly express them, or depend on the empathy of others. When women say things like: "I want a 'Manly' guy, but not all emotionally walled off." They do not realize it's an either/or proposition. Being 'Manly' IS being walled off. Give us the chance to grow into other roles besides 'Power-mad Womanizer' or 'Poor, Lonely Loser', and I can assure you, you'll have fewer complaints.
(Leno routine.)