Remember the High School Club Fair? It was the opportunity to pursue interests from philately to filmmaking, all under one roof.

Brooklyn Brainery is like an extracurricular club fair for adult curiosity seekers. Founders Jen Messier and J. Soma struck upon the idea when they discovered that...

Ideeli bursts at the seams

In fashion, fit is everything. Those jeans might be made of the finest denim ever created, but if they make your legs look like little sausages, you're out of luck. Flash-sale site ideeli has found that fit is essential not just in clothes,...

Traveling sometimes hinges on a single email: someone, somewhere in your network, has been compulsively (and bizarrely?) storing personalized tidbits and recommendations about a place, which they gladly email to anyone who asks. Get your hands on it, and your trip is National Geographic; miss it and your trip is...

Reclipit knows when to hold 'em

The good card shark sees things a step ahead of everyone else at the table. Cheryl Yeoh seems to share that instinct - even if she doesn't wear a velour track suit or oversized shades.

As CEO and co-founder of Reclipit, a...

Even if your tastes have evolved from Scream, the slasher movie, to "Scream," the gazillion dollar Edvard Munch original, chances are your budget hasn't kept up. Artsicle is trying to bridge that financial gap, offering members the opportunity to rent original pieces of art for as...

Employee #1 -- Warby Parker

Warby Parker is so hip it hurts. The online purveyor of glasses, monocles, and Godard-influenced promotional videos is named like a Williamsburg baby wearing a Ramones onesie. For 95 bucks they'll sell you tortoise shell nonagons that say "I buy vinyl." But somehow, it's found...

Reside and Conquer

StreetEasy helps you move from doghouse to penthouse

In a city where 8.2 million people are packed into 300 square miles of real estate, the fight for living space is going to get ugly.

But StreetEasy, a Flatiron-based startup that set up shop back in '05, is...

Here's a startup and it's a store. A real, live brick-and-mortar number right there on 10th Avenue and 19th Street.

Called Story, the shop runs like a well-curated e-commerce store where goods are sold for a limited time and inventory is carefully themed. The shop is completely turned over every...

The Wakefield crew found itself a few rounds deep at the bar at SXSW. A few rounds of coffee, that is. Grady's Cold Brew (cold brew coffee concentrate) has since become something of an obsession around these parts. We'll take ours straight, with a shot of milk.

We...

It's Wednesday and you deserve puppy photos. Here are five four-legged office comrades we've seen at startups around town.

Now go forth (and find an ear to scratch).

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A wedding. The most expensive/joyous day of your life. You've already got, like, 200 people coming to this thing when your soon-to-be mother-in-law calls to add more second cousins to that mythical extra table in the back. You're up to your neck in cake, music, and photography and now it's...

We have a vision of Vegas and it goes like this: you're guessing it's 4am, but who knows, there are no clocks. You're sweating, can't sleep and haven't seen your co-founder in a day -- finally you find him, pry him away from the craps table and stagger to the...

There's a place called Kamuela on the island of Hawaii where color reigns supreme. The vocabulary sounds like hues, palettes and luminosity, and debates run hot on the merits of chartreuse versus jade. It's one outpost of the design-centric COLOURlovers and is the hometown of founder...

The clock turns to eleven and everyone hits the floor, palms flat or knuckles down, planking.

Triceps tighten and the counting begins: one, two, 10, 20. It's the How About We pushup challenge, just in time for summer. Every hour, on the hour, the team gets down...

That jacket right there. That's the one you wore right out of the store in Tuscany. And those funky sunglasses? Bought from a street vendor in Seoul. The rugged go-with-everything boots, yeah those came from London. Your closet is a wearable passport to all the places you've been. Up until...

Tumblr is housed nine floors up in an unassuming Flatiron building. The zen-like space has mid-century modern furniture and just-so industrial lighting. Dozens of engineers and designers toil in a space dotted with original artwork, all of it from members of the tumblr community. The influence of Tumblr...

It's 10:30 a.m. in New York, 3:30 p.m. in London, 10:30 p.m. in Hong Kong and Divide is working. On 22nd street, a close up of three figures huddled over an iPad on bean bags. Cut to Hong Kong where a pair drinks tea under the cityscape's lights glowing in...

The web has this mystical power to take horrible dragons and turn them into gentle and loving kittens. An example is the bibliography. What used to be an gnarly battle involving ye olde card catalogue, thick citation manuals and reams of paper, is now an easy type-and-cite kind of deal....