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Entries by BurgerBusiness

Burger King 'Proud Whopper' Sends Message

(4) Comments | Posted July 1, 2014 | 7:15 PM

Burger King Corp. steps up and boldly defines its new "Be Your Way" tagline on July 2 when it releases a powerful short film in support of equality.

During the 44th Annual San Francisco Pride Parade on Sunday, June 29, the Burger King at 1200 Market Street on the parade...

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McDonald's Maltese Food Truck

(0) Comments | Posted June 23, 2014 | 12:14 PM

The Mediterranean island nation of Malta is one of McDonald's Corp.'s smallest markets. Its franchisee operates only 10 stores in the country, which covers just 122 square miles and has a population of roughly a half-million citizens. But that small size made it the perfect place for McDonald's and agency...

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Bacon Consumption, Price Rising

(0) Comments | Posted June 18, 2014 | 3:41 PM

Americans' love for bacon isn't diminishing despite higher prices. The NPD Group reports that we ate about 1.1 billion bacon servings during the 12 months ended April 2014. That's a 6 percent increase in servings over the previous year, when we were hardly skimping on the bacon.

But between May...

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Fewer LTOs Lets Fries Get Funky

(0) Comments | Posted June 11, 2014 | 9:06 AM

Quick-service chains have slowed the rate of major LTO introductions. Fewer new creative entrees are joining menus as chains seek to avoid adding new ingredients or complicating operations. So where's the innovation? Fries.

With protein prices high, burger chains and others are looking at new ways to make french fries--a...

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Mini Burgers Returning From Exile

(2) Comments | Posted June 2, 2014 | 3:00 PM

Loved then shunned, mini burgers are returning to national chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus.

Burger King pioneered the trend in early 2009 with...

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McDonald's Thinks Inside the Bundle Box

(0) Comments | Posted May 30, 2014 | 6:05 PM

McDonald's is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.


McDonald's co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in...

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McDonald's Expands 'Build Your own LTO' Promo

(0) Comments | Posted May 20, 2014 | 11:41 AM

McDonald's is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 (as "Mein Burger), the program invites burger lovers to create their own. McDonald's will put the five winning burgers on its menu...

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McDonald's Fry Boxes Get World Cup Artwork

(0) Comments | Posted May 20, 2014 | 9:04 AM

Beginning May 26, McDonald's will roll out new medium and large fry boxes worldwide decorated with World Cup-themed artwork commissioned from artists around the world. By the time the soccer competition begins in Rio de Janeiro, Brazil, on June 12 (concluding on July 13), the boxes will be in 119...

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'Be Your Way' Is Burger King's New Ad Slogan

(0) Comments | Posted May 19, 2014 | 4:02 PM

Burger King's 40-year-old "Have It Your Way" slogan has morphed into a new positioning, "Be Your Way," that the company says better fits the times and the brand.

Fernando Machado, SVP Global Brand Management, told that the new tagline is the result of a company reexamination of its brand...

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McDonald's Tests Guacamole Burger, Side

(0) Comments | Posted May 15, 2014 | 12:25 PM

McDonald's is borrowing an item from Chipotle Mexican Grill's pantry and is testing guacamole not only as a burger topping but as a separate side dish as well.

In Denver, McDonald's is offering a Guacamole Burger topped with a Hass avocado guacamole, pico de gallo, lettuce and white cheddar, served...

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McDonald's Ties Global Menus to World Cup

(0) Comments | Posted May 13, 2014 | 3:00 PM

The FIFA World Cup soccer tournament in Brazil doesn't begin until June 12 but McDonald's is wasting no time leveraging its $25 million-plus investment in a global sponsorship position. In two hotly contested markets it has created extensive special menus tied to participating nations and featuring burger buns designed to...

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Burger King Doing 'Burgers at Breakfast'

(5) Comments | Posted May 8, 2014 | 9:43 AM

While Taco Bell urges America to ty its Waffle Taco, McDonald's promotes McGriddles, White Castle whips up Belgian Waffle Breakfast Sandwiches, Dunkin' Donuts tries its Eggs Benedict Breakfast Sandwich and so on, Burger King is going to sell a breakfast item it already knows everyone loves: burgers.

Burger King is...

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Why Culver's Is Testing Chicken on Ciabatta

(0) Comments | Posted May 7, 2014 | 12:04 PM

Culver's -- ranked as the 10th largest burger chain by Technomic -- is testing a new tier for its chicken platform: premium chicken-breast sandwiches in a variety of preparations and flavors all served on ciabatta rolls, a carrier it hasn't used before. It's also testing new versions of its Pub...

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Subservient Chicken Is Back at Burger King

(0) Comments | Posted April 28, 2014 | 9:57 AM

As a reminder that QSRs' use of wacky advertising in the competition for market share isn't something new, Burger King is bringing back the "Subservient Chicken." Launched on April 8, 2004, the promotion was one of the first to tap into social media such as dedicated Web pages and YouTube...

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McDonald's Fires Back at 'Taco Shops'

(1) Comments | Posted April 22, 2014 | 2:42 PM

McDonald's Corp. reported fairly weak first-quarter sales but still had enough strength to fire a shot across the bow of Taco Bell, which has received so much attention for its new breakfast menu.

Customers choose McDonald's for breakfast because it is freshly prepared, said McDonald's Corp. CEO Don Thompson. "We...

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Burger King Hatches Chicken Big King

(0) Comments | Posted April 16, 2014 | 5:23 PM

Burger King is introducing the Chicken Big King, a further evolution of the Big King burger it unveiled last November and then increased in size in February. The new sandwich's build remains the same as with the previous two iterations -- with lettuce, pickles, onions, American cheese and King sauce...

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McDonald's McGriddles Answer Waffle Tacos, Etc.

(0) Comments | Posted April 14, 2014 | 12:08 PM

No other chain has something like the McGriddle, McDonald's pancake/muffin hybrid, which likely is why the chain is following the coffee giveaway that ended yesterday with a marketing push for McGriddle sandwiches.

This, much more than free coffee, is McDonald's response not only to Taco Bell's entry into the...

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Wendy's, Jack in the Box Ready 'Spring Chickens'

(0) Comments | Posted April 9, 2014 | 2:13 PM

Wendy's celebrates spring by continuing its romance with nontraditional burger buns. Later this month it will introduce nationally a Tuscan Chicken on Ciabatta sandwich that it tested last year. Wendy's favorite cheese, Asiago, is back for the Tuscan sandwich, where it will be coupled with spring mix, tomatoes and garlic...

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McDonald's Testing McCafé at Retail

(0) Comments | Posted April 1, 2014 | 8:10 AM

McDonald's Corp. already is test marketing its McCafé bagged coffee in U.S. supermarkets. And the test goes well beyond the ground Premium Roast coffee it has sold in Canada since late 2012.

On Monday I suggested that the current McCafé coffee-sampling promotion might be a prelude to testing...

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$12 Burger Anchors New McSwiss Menu

(0) Comments | Posted March 26, 2014 | 4:27 PM

McDonald's has launched a new upscale "Signature" menu lineup in Switzerland that boasts a $12 burger called The Prime along with a range of Caesar salads.


This is in line with the trend of QSRs making menus unabashedly fancier in style and preparation....

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