Small businesses everywhere are using live video to connect with customers in a uniquely personal way. Here's how you can get creative with live streaming and give your brand the visibility it deserves.
A. Don't Focus on Going Viral
All too often, we see clients expecting to create the next viral video or truly establish themselves as a personality that can sell paint off a car. But the truth of the matter is this: Being simple and honest is often the best way to build trust. Focus on the content and leave the quality of the shot to the equipment. - Nick Francis, The Franchise Group
A. Be Engaging
Keep it short, concise, real, fun, informative, interesting and hit all your key points. You can even integrate animation, visuals, sound, imagery, etc., to increase engagement. Be your brand in order to build your brand. Your clients and prospects will be intrigued by interesting, relevant content. - Angela Delmedico, Elev8 Consulting Group
A. Make Announcements
In the toolbox of marketing, live video streaming is a power tool. Use it to create conversations and give customers important information. Getting ready for a big announcement? Build excitement around it by scheduling a live video stream. The key here is promotion; make sure to promote the announcement well in advance through social media, email, and other venues to ensure a good turnout. - Jessica Baker, Aligned Signs
A. Treat It as a TV Series
Treat a live video campaign as a live TV series. Broadcast themed videos on a regular schedule and allow user input. It doesn't even have to be anything terribly complex. For example, I work in startup law, so I could host a weekly series that takes a humorous look at some of the most absurd legal disputes entrepreneurs have ever been involved in. - Steven Buchwald, The E2 Visa Lawyer
A. Show the People Behind Your Brand
Video is a great way to give people an idea of who's behind your brand. If you're able to drive trust, deeper relationships, and/or additional engagement through rich, humanizing media, you'll end up driving tangible value, like increased referred traffic or higher lifetime customer value. - Justin Moodley, LASANAN
These answers are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners
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