Sometimes, boosting sales on your online store is as simple as getting customers to recommend your product. If you want to eliminate abandoned shopping carts once and for all, look no further than these proven hacks.
A. Make the Experience Easy
First, reduce abandoned shopping cart rates by making the purchasing experience easy. Showcase your products with great photos, product descriptions, costs, reviews, shipping fees, shipping options and shipping times. Then, remarket to those site visitors with ads for increased branding, loyalty and future product purchases. - Angela Delmedico, Elev8 Consulting Group
A. Allow Customers to Leave Reviews
Give users the ability to leave feedback on products and services. Provided they're positive, user reviews can go a long way towards generating interest. And don't be afraid to ask customers to review their products once they've purchased, either. - Steven Buchwald, The E2 Visa Lawyer
A. "Hide" Coupons Online
Post coupons and sales for your company on other sites. Many people will think they found a "hidden" deal when you actually planted it there. - Ajmal Saleem, Suprex Learning
A. Remove the Dead Space
I've found that if you remove the dead space above the fold on an e-commerce website, there's a good chance your conversion rate will increase. Make sure your products are the first thing someone sees on your landing page and any images you have on that page serve a purpose. If you have a lot of content on the page, put it below the fold. - Bryan Driscoll, Think Big Marketing, LLC
A. Leverage User-Generated Content
According to We Are Social, 95 percent of millennials view word-of-mouth as a credible source of product information, and 91 percent say it drives their consideration of whether or not to buy something. One e-commerce hack is leveraging user-generated content through testimonials, images or videos of consumers using your product. This type of word-of-mouth marketing will drive new customers to try it out for themselves. - Priya Thatte, Digital Umami
These answers are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.