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Caitlin Crosby

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The Giving Keys

Posted: 01/13/12 08:27 AM ET

It started in a New York motel. The key to my room was old and rusted. And I immediately loved it. So I 'permanently borrowed' it, put it on a chain, and slipped it over my neck. The rush of compliments that key received completely surprised me. After all, it was just a key. Or so I thought.

Back home in Los Angeles, I asked a locksmith to engrave the word LOVE on the key. And the questions and compliments kept coming.

When it was time for my next music tour, I decided to sell an assortment of used and discarded keys at the merchandise tables, next to my CDs. Each key was engraved with a message: HOPE, STRENGTH, COURAGE, FIGHT, BELIEVE, FEARLESS, PEACE, DREAM, FAITH, etc.

From the stage, between songs, I would talk to the audience about embracing our imperfections. I was beginning to realize that we are all like keys: unique, flawed, scarred, and at risk of being discarded. I asked them to find and wear a key that would remind them that they are one-of-a-kind.

Every night, from state to state, the key necklaces would sell-out. And suddenly, before every show, instead of rehearsing and tuning my guitar, I found myself scrambling to find keys and assemble the chains and clasps, just to keep up with all of the orders. That's when I started encouraging people to give their necklace to someone they felt needed the message on that particular key. Now the keys were becoming stories. So I created www.TheGivingKeys.com, a place where folks could post the story of their key.

Incredible tales began to pour in. But still, I knew there was a missing link. So I decided that the money from the sales should go to a charity or some special cause. I wanted 'The Giving Keys' to be more than 'Pay It Forward.'

Not long after making that decision, I attended a screening of the documentary Invisible Children about child soldiers in Uganda. It was held at Ecclesia Church on Hollywood Boulevard and after it was over I walked out of the main building and into the rain. My face was red and puffy from crying. But at the same time, I was on fire. I wanted to change the world, wanted to help. Right there, right then. I was bursting with passion for humanity. Every person I passed on Hollywood Boulevard had a story I wanted to know.

That's when I saw them. The homeless couple sitting under an umbrella holding a sign that said "Ugly, Hungry and Homeless." I went to them, I'm not sure why, and fell in love.

Their names are Cera and Rob. They were 23. Their stories were profound... and I ended up canceling my plans for the evening to take them to dinner at Kitchen 24 on Cahuenga. I ordered a glass of red wine, Rob and Cera ordered 'Judgement Day' & 'Raging Bitch' beers. We ate salmon, and Rob's favorite, New York strip steak, rare (yes, he asked the waiter to send it back when it was prepared medium). I complimented Cera on her necklace. She said she had made it herself. A light bulb went off. I had an 'Aha Moment' right there in the restaurant. I flung my hands up in the air and screamed, "Ahhhh! You guys are the missing link! You have to be my business partners!" I showed them "The Giving Keys" website and it was 'on.'

The next day I went back to the locksmith and ordered an engraving kit. I bought hammers at Pep Boys to give to Cera and Rob to start production. We started meeting at various Fed Ex, Kinko's, post offices, and transitional homes, just to work on the project. Once they became pros, and I saw how hard they worked and how trustworthy they were, I started handing over more and more responsibility. We probably looked like we were doing drug deals every time we met in a Hollywood alley where they handed me a small paper bag and I handed them cash. They would cut little slits into their microwavable dinner boxes to hang the necklaces in so they wouldn't get tangled. They started saving money from all the sales and soon they started staying in the Mark Twain Motel. Little by little, they started GED classes and Rob ended up scoring in the 99th percentile and is now registered to start community college. Still working full-time on The Giving Keys, he saved up enough money to get his first apartment. After months on a waiting list, Cera finally got into a fantastic women's transitional home and graduated on the fast track. On top of working for The Giving Keys, she now also works at the San Diego Zoo.

I knew nothing about the fashion or jewelry industry when this all started, but the word of mouth has spread, and now The Giving Keys are being sold at Fred Segal, as well as 40 stores around the country. So I've hired more great people, all trying to transition out of homelessness, just to keep up with the orders. The goal is to keep expanding to get as many people employed and off the street as possible.

I think its fascinating that pounding out positive words, over and over for hours can improve a persons well-being, hope and motivation. And when you know that each unique key is being paid forward and passed around the world to people who need a little inspiration... well, that makes all of us feel so grateful; makes us understand that we are part of a love movement.
I go online everyday to read these stories and every one reminds me of what life is all about.

 

Follow Caitlin Crosby on Twitter: www.twitter.com/CaitlinCrosby

It started in a New York motel. The key to my room was old and rusted. And I immediately loved it. So I 'permanently borrowed' it, put it on a chain, and slipped it over my neck. The rush of complim...
It started in a New York motel. The key to my room was old and rusted. And I immediately loved it. So I 'permanently borrowed' it, put it on a chain, and slipped it over my neck. The rush of complim...
 
 
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HUFFPOST SUPER USER
gloriaswanson43
Ask and you will get more info.
08:18 PM on 01/18/2012
"Stolen" key or not, this is a good story.
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HUFFPOST SUPER USER
sharlevoix
Every chime of sarcasm rings a bell of truth.
08:46 PM on 01/15/2012
I think I'm going to stick with Jane Seymour's "Open Heart" collection. Thank You very much.
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biscuitdave
My micro-bio is mostly yeast and Acetobacter.
12:04 PM on 01/18/2012
I'll quote my wife on Open Heart: "Don't ever get me those."
02:54 AM on 01/15/2012
And, to think it all started by "permanently borrowing" a 'rusty old' key! Nice idea, too bad it had to start with stealing & justifying it! It would have been a great end to the story if it was reported how she went back to that hotel and PAID for the key she stole! Just sayin'.
09:08 PM on 01/16/2012
hi! I probably should have explained this...but was trying to keep the story short & sweet & to the point...bu t the hotel actually gave me two copies of the key & when I went to return it, I could only find one & the front desk said it was no big deal cuz they have lotts of masters... and then when I got back home in LA, I found it in a little pocket in my big purse so then I put it on the chain... I was just trying to be funny when I said 'permanent ly borrowed' but I guess I should have explained the whole thing haha. p
Peace & blessings
01:33 AM on 01/17/2012
Yeah, thanks. I think there are many of us out there, who are particularly sensitive to the thought of dishonesty, fraud, etc. given the present economic milieu & given some of the recent stories on people like Bernie Madoff! Good for you, takin' it to the streets, so to speak!
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HUFFPOST SUPER USER
DavidMG
OWS Senior
06:05 PM on 01/17/2012
Instead of this convoluted story Caitlin, why not make a copy of the key and send it back to the hotel with apologies (and thanks).
12:55 AM on 01/15/2012
This is such an inspiring story. Instead of a hand out, offer a hand to help someone who has fallen down and may the joy fill your heart.

When we can let go of our fear of approaching down-on-their-luck people, we discover that instead of being used for our energy and resources, that just the act of listening and believing in the goodness of another can inspire the strength for positive growth.

Even if one doesn't have the resources to offer work or housing, consider the important value of acceptance and consideration for another's hardship and how genuine regard can literally lead to a profoundly uplifting change in someone's life.

Thank you Christie for this great example of humanity at its best.
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HUFFPOST SUPER USER
Christine Mcinerney
11:56 PM on 01/14/2012
Finaly someone who gives a f@$!,very cool !
03:15 PM on 01/14/2012
Back in the early seventies I traveled all over the US and stayed in motels. Most of those same motels are still in use today. Back then I stayed in a Holiday Inn for twenty five dollars a night. Cheaper motels went for much less, six or ten dollars a night. Now those same motels cost seventy five to one hundred dollars a night. Their employees wages haven't gone up near that much, so losing a room key won't hurt their bottom line too much. The motels have been paid off many years ago and I'll bet their using some of the same bed clothes from back then. Besides this is a good cause.
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HUFFPOST SUPER USER
miz mendo
unbind your mind, there is no time
04:27 PM on 01/14/2012
Your encyclopedic knowledge of the hospitality industry is impressive, and the ability to recognize a "good cause" indeed praiseworthy. You are obviously a highly refined and educated person.

Please explain to ignorant ol' me how stealing is justified. I somehow missed that lesson.
02:52 AM on 01/16/2012
hi! I probably should have explained this...but was trying to keep the story short & sweet & to the point...but the hotel actually gave me two copies of the key & when I went to return it, I could only find one & the front desk said it was no big deal cuz they have lotts of masters...and then when I got back home in LA, I found it in a little pocket in my big purse so then I put it on the chain... I was just trying to be funny when I said 'permanently borrowed' but I guess I should have explained the whole thing haha. p
Peace & blessings, Caitlin
02:17 PM on 01/18/2012
Geez it's just a freakin key! Why does anyone have to justify it? It's not like she skipped out on paying for the room or dined and dashed. Hotels really don't care, and if they do they just charge you later on for a replacement. I think everybody's missing the point of the story which is that helping people believe in themselves can help them acheive a better life.
03:03 PM on 01/14/2012
Back in the early seventies I traveled all over the US and stayed in motels. Back then I could stay in a Holiday Inn for twenty five dollars. Some cheaper motels were only eight or nine dollars. Those SAME motels today cost one hundred dollars a night. Nothing has changed in those motels except their older and a lot more expensive, so losing a key shouldn't hurt their bottom line too much. They're probably still using the same bed clothes.
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HUFFPOST SUPER USER
AtomicallyCorrect
Just a ghost in a meat suit
12:36 PM on 01/14/2012
Just bought one right now for my younger brother's birthday gift thanks to this story. The great thing is that if the recipient doesn't wear jewelry they can keep it on their key ring. What a great way to remind someone that you love them.
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10:26 AM on 01/14/2012
Caitlin, you seem like a very kind person. However, stealing keys from motels and inns is not a nice thing to do, and I know it might seem nitpicky to most of you, but truly it isn't. I managed inns and motels, and I saw how tough it is to be the owner (or manager!) of these businesses. The owners are usually on-call 7 days a week, 24 hours a day, because they can't afford to hire people to be there when a guest throws a fit at 2am because their towels aren't big enough (true story) or has locked themselves out of their room naked at 4am because they wanted to have sex in the donkey corral and now want to sue because the donkeys ate their clothes (also a true story, though the clothes weren't eaten, just played with). Keys are one of the hardest things to deal with. Guests regularly steal them, to put in vacation scrapbooks or just because. They leave with the key(s), and suddenly the already busy staff and owners have just a couple of hours before the next check-in to have the room re-keyed (if the key thief returns and steals from, or assaults, the new guests using their stolen key, the owners can be liable, so getting replicas cut isn't good practice). Meanwhile, new guests have shown up demanding early check-in (if you refuse, you may get a nasty review). Less harmless than you might realize.
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HUFFPOST SUPER USER
miz mendo
unbind your mind, there is no time
11:27 AM on 01/14/2012
But is it REALLY stealing when you do such nice things for people with the stolen goods? Also, the trademark gives the project integrity, right?

A staggering disconnect...a new low.
02:18 PM on 01/18/2012
Don't hotels just charge you a fee if you don't return all the room cards/keys? It seems like if it was really a problem they would just charge you- the same as if you damaged the room or stole the alarm clock. I guess an exception is if you pay cash beforehand, but I don't think most places do that, right?
08:35 AM on 01/14/2012
“Love is the Key”® produced the first LOVE KEY in 1994 that started the trend of Keys of LOVE and is their Registered Trademark logo, LOVE ON KEY in jewelry, apparel and accessories in The United States and European Union. Their logo jewelry is licensed by Stuller Inc. which distributes the
“Love is the Key”® Collection to over 50,000 Fine Jewelry Affiliates.
08:31 AM on 01/14/2012
The first LOVE on Key jewelry was designed by Andy Cain and is a registered trademark logo of Love Line Inc and their brand “Love is the Key”® Jewelry Apparel and Accessories. Andy started this brand in 1994 in Los Angeles and designed the very first LOVE KEY then that started the trend that is spreading all over the world.
03:45 AM on 01/14/2012
This is a lovely story - about someone who wanted to help - and ended up really making a difference. Proves again that BIG things start in SMALL ways.
03:22 AM on 01/14/2012
It is refreshing to see a generous soul manifest beautiful outcomes to so many others. I enjoyed this article and hope to see more.
10:51 PM on 01/13/2012
Caitlin is my hero! Love this inspirational story of a gal who made a postive difference in other people's lives because she followed her heart.
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09:53 PM on 01/13/2012
Such a seemingly simple idea and look at all the good that has come of it. I like the symbolism of the keys that open doors to new and better futures for those who have been in tough times.