Calandra Cruickshank designs and implements creative and social campaigns for client companies by integrating sustainable and socially responsible programs and creating strategic alliances between for-profit and non-profit companies. She provides internet and mobile strategy development, as well as integrated marketing, PR, and social media campaigns. Previously, Calandra was co-founder and President for CommonKindness, Inc, an internet coupon company where consumers save money on their groceries and other purchases, companies drive traffic and sales and nonprofits earn sustainable funds. Prior to CommonKindness, she served as director of operations for Good Deed Foundation. Calandra grew GDF's Constituent Marketing program from its inception, managing the recruitment and engagement of hundreds of non-profit organizations representing more than 80 million members nationwide to proactively support products and services carrying the Good Deed logo. Calandra also managed GDF's licensing program, whereby GDF partnered with national consumer product companies, retailers and service providers to include the Good Deed logo on their packages, as well as GDF's comprehensive media and marketing strategy. Prior to her work with GDF, Calandra used her background in communications to help create and grow a unique model of community journalism, engaging attention and support for local and political issues and initiatives, particularly around environmentally-sustainable community growth. Calandra began her career as a journalist, working as a political reporter for the Legislative Gazette in Albany, NY and later as a business reporter for the Daily Camera in Boulder, CO. She has a B.S. in Journalism and Mass Communications from the University of Colorado, Boulder.

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