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Carol Cone
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Carol Cone Executive Vice President at Edelman.

At Edelman, Carol Cone provides strategic counsel to clients on the development of cause, public engagement strategies and corporate and brand citizenship. She continues her deep commitment to innovative research with consumers, executives and employees and she works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ Consumer Study and its Trust and Health Engagement Barometers, as well as to create new insight reports and intellectual property.

Carol is internationally recognized for her work in the Cause Branding®, corporate citizenship and strategic philanthropy arenas. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues.

From 1980 – 2010 she was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading Cause Branding consultancy. There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods' Feeding Children Better, PNC Grow Up Great, the American Heart Association's Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union's Our World, Our Family and Reebok's Human Rights programs. She also created groundbreaking research reports to advance the strategic practice of social issues engagement. Overall, Cone’s signature cause programs have raised more than $1.2 billion for various social causes.

In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding."

Entries by Carol Cone

Why Thinking You're Ugly is Bad For You And Everyone

(0) Comments | Posted October 20, 2014 | 3:33 PM

When does it stop being okay to love how we look? That's the question Meaghan Ramsey* asks in a recent TEDTalk which was posted online early last week. As of this blog post, there are almost 650 thousand views and more than 400 comments across TED.com and

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Sustainability, Purpose, Citizenship, CSR, Shared Value: Don't Get Stuck on the Name... Continue the Journey!

(6) Comments | Posted May 1, 2012 | 1:16 PM

In 2010 Accenture produced a report in collaboration with the United Nations Global Compact titled, "A New Era of Sustainability: CEO reflections on progress to date, challenges ahead and the impact of the journey towards a sustainable economy." The major finding: that 93 percent of the...

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The Changing Face of Purpose In 2012

(1) Comments | Posted January 12, 2012 | 7:00 AM

In 2012, as Purpose continues its pervasive growth throughout the most recognizable and admirable brands and corporations worldwide, we will discuss how these programs come to life. As we view these strategies through an ever-changing global context, let's take a look at a few of the trends and cultural cues...

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The Radically Engaged Business: Creating a Culture Energized Through Purpose and Citizenship

(0) Comments | Posted November 4, 2011 | 2:48 PM

What happens when an employee discovers a shared "destiny" with the organization he or she works for? A tremendous amount, according to business leaders who participated in this year's Edelman Change Summit, "The Radically Engaged Business: Creating a Culture Energized through Citizenship." The Summit, hosted by Edelman in...

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