Carol Hoenig

Carol Hoenig

Posted May 11, 2009 | 02:41 PM (EST)

What's an Unpublished Writer to Do?

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In spite of self-publishing gaining more respectability, there are still those who feel it is a waste of money for authors to go that route. Just this week alone I have come across a couple of cynics who believe that struggling writers are foolish and being taken advantage of by this type of publishing. I've stated in past articles that I was once one of these critics, but times have changed and so has my opinion.

The thing is, I wonder why there isn't much protest for the musician who pays to record his or her music because they cannot get a record deal. They, too, have to compromise in order to try to make it in the business and spend their own money to try to get any sort of recognition. Not every musician, though, takes the risk that Montreal's Bernard Lachance did when he spent thousands of dollars, which was his life savings, and rented out the Chicago Theater and then made a You Tube video inviting Oprah to come see him. Risky, indeed, and Oprah was unable to attend his concert. But don't feel too sad for this dreamer because instead Oprah hosted this young man on her show where he sang The Impossible Dream. What if Lachance listened to reason, though, and decided to use his money for something more sensible? Well, he'd probably be like so many others who die without trying and that, in my opinion, is tragic.

Author Jason A. Spencer Edwards did not want to die without trying. In today's New York Times there is an article about how he self-published his novels and is reaching his audience using viral marketing. Edwards has been so successful that he was able to quit his job as a paralegal and is publishing other authors--this after he and a fellow paralegal invested $25,000 of their own money to found JASP Publishing in order to publish his first novel, Jiggy. This is one person who didn't let traditional publishing keep him from realizing his dream. Of course, not everyone has $25,000 to invest, but not every writer needs that kind of money to get their book in print.

Granted, there are some shady printing companies that take advantage of the unsuspecting writer while making promises of fame and fortune, which makes it bad for self-publishers. But it's the writer who educates him or herself and has realistic expectations who can actually accomplish what they set out to do, thanks to this relatively new publishing paradigm that is gaining speed and respectability.

As I stated earlier, I had been one of those who initially thought self-publishers took advantage of those desperate to see their writing in print, but iUniverse gave me an opportunity that would have been lost otherwise. Originally, I was fortunate enough to acquire a literary agent, a high-profile literary agent, for my novel Without Grace, but unfortunate that this agent turned out to be less than aggressive in shopping it around. When another high-profile agent stepped in and wanted a chance with it, this first agent suddenly came up with a long list of publishers where she'd ostensibly sent it, even though there were no letters of rejection as proof. The second agent then couldn't take the chance professionally of resubmitting the same novel; therefore, Without Grace was left to sit on a shelf unread...until Susan Driscoll, former iUniverse CEO, had her editor read it and asked if they could publish it gratis. Due to the novel's success, she then hired me to write The Author's Guide to Planning Book Events. True, money didn't come out of my pocket for this venture, but I see what self-publishing can do and I'm now one of its biggest advocates. Yet, there are still those who don't realize that without this opportunity, writers would not have the joy of seeing their book in print. Without a doubt, some of these books are in sad shape and do compromise self-publishing's reputation. Yet, we must remember that many authors started out self-published, authors like Henry David Thoreau, Ernest Hemingway and Deepak Chopra, and that's pretty good company to be in. So if an author who cannot acquire a traditional publishing deal decides to invest in their writing career by self-publishing instead of giving up, let's celebrate their passion and entrepreneurial spirit and appreciate that self-publishing has allowed them to realize their dream before it's too late.

In spite of self-publishing gaining more respectability, there are still those who feel it is a waste of money for authors to go that route. Just this week alone I have come across a couple of cynics ...
In spite of self-publishing gaining more respectability, there are still those who feel it is a waste of money for authors to go that route. Just this week alone I have come across a couple of cynics ...
 
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- Carol Hoenig - Huffpost Blogger I'm a Fan of Carol Hoenig 60 fans permalink

Thanks so much for weighing in. Tony, congratulations on your success! That is very exciting. I kow a lot of authors who are bypassing the time spent on trying to get an agent and/ or editor and going directly to self-publishing. (Keep us posted on how things are going with the movie/book!)

Tompoe, you're right about doing readings on You Tube, especially since traditional publishers are not really touring their authors anymore, unless they are a major celebrity.

    Favorite    Flag as abusive Posted 11:40 PM on 05/09/2009
- David2 I'm a Fan of David2 10 fans permalink
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There is a self-publishing service called Lulu.com that will let you handle all of the details of publishing your book. They even have a demo to show you the whole process. I may end up doing that with some of my creations.

    Favorite    Flag as abusive Posted 10:58 PM on 05/09/2009
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Carol, I couldn't agree with you more. Self publishing can be for authors who truly can't make it commercially or for authors who are overlooked by the less-than-stellar traditional publishing system of today. I have read that 1 to 3 profitable books from a traditional publisher subsidizes the 7 to 9 books that lose money. What a dismal record! It's amusing to see people defending traditional publishers and talking down to self-published authors when the New York publishing houses don't really do a good job at picking winners. This when self-published revenue seems to be increasing while traditional publishing revenue continues to shrink.

A few days ago, I wrote a blog post with my predictions on how the traditional publishing world will have to change the way they do things or go the way of the dinosaurs. I am published by iUniverse by choice and I have been able to sell the movie rights to my book to a major Hollywood film producer. It's more and more about marketing your own books. That, in my opinion, is the big difference that will set one author apart from another, regardless of whether they are traditionally published or self published, provided they do their work to create a commercially viable book.

If New York misses 70% to 90% of the time, then that means that there are truly a lot of good books out there waiting to be discovered by an Internet savvy readership.

    Favorite    Flag as abusive Posted 10:11 PM on 05/09/2009
- BlackJAC I'm a Fan of BlackJAC 61 fans permalink

The traditiona­lly-publis­hed versus self-published dichotomy is the same as the network-ve­rsus-cable TV dichotomy: sure, you're out there and there's no accounting for taste in either path, but the prestige factor for the former is higher. Self-publishing carries with it a subtle implication of there being something about the book in question that made the big-league traditional publishers deem it unworthy of their imprint.

    Favorite    Flag as abusive Posted 10:48 AM on 05/13/2009
- tompoe I'm a Fan of tompoe 20 fans permalink

It's my impression that authors tend to travel around the country doing book signings when their book is published. It stands to reason that self-publishers might do the same, by posting selected readings on youtube. Good luck.

    Favorite    Flag as abusive Posted 09:49 PM on 05/09/2009
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