Carol Orsborn
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Carol Orsborn is Founder ofFierceWithAge, The Center for Boomer Wisdom, Resilience and Strength. Dr. Orsborn is the author of 21 books and a speaker on resilience, aging and marketing to Boomers. She is an internationally-known thought leader specializing in issues related to Boomer women, spirituality, adult development and quality of life. Orsborn was previously senior vice president with a top ten global public relations company where she co-founded the first international initiative dedicated to internal and external communications targeting the Boomer generation.

Orsborn’s books, translated into 15 languages, include The Year I Saved My (downsized) Soul: A Boomer Woman's Search for Meaning -- and a Job (VN Books), Boom: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman (Brown/Orsborn, Amacom Books) and The Art of Resilience (Three Rivers Press).

Orsborn received her Ph.D. from Vanderbilt University in the area of History and Critical Theory of Religion with a special emphasis on ritual studies and has taught ethics and leadership at Georgetown , Vanderbilt and Pepperdine Universities, among others. She is a research associate with UCLA’s Center for the Study of Religion.

As founder of Superwoman’s Anonymous in the late 1980’s, Orsborn is credited for her groundbreaking work on simplicity for women seeking balance between work and personal life. Speaking to and for her generation, she has appeared on Oprah, NBC Nightly News, and on The Today Show multiple times, and has been featured in People Magazine and The New York Times, among others.

Blog Entries by Carol Orsborn

Downtime: A Life's Work in Question

(4) Comments | Posted May 30, 2012 | 3:21 PM

In the late 1980s, I had a breakthrough realization about life balance that resulted in my first books, "Enough is Enough" and "Inner Excellence." In brief, I was among a vanguard of corporate visionaries who believed that human beings deserve at least as much downtime for maintenance as our machines....

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The Serenity Myth

(7) Comments | Posted May 4, 2012 | 11:20 AM

When you are in the turbulent middle years of life, the promise of serenity fills you with hope. Somewhere down the road, there will be peace and quiet. Your life will be orderly and things will make sense.

Now that I've lived long enough to get beyond the epicenter of...

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Aging with Pride: The Call for Boomer Consciousness

(12) Comments | Posted April 25, 2012 | 2:56 PM

With a recent issue of AARP The Magazine featuring Diane Keaton over the headline "How She Stays Forever Young," the message surrounding aging is emblazoned on our consciousness: Young is good, old is bad.

When it comes to ageism, do baby boomers really need a new consciousness movement? Haven't...

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The Bachelor: Rewriting the American Storyline

(1) Comments | Posted March 14, 2012 | 12:15 PM

In the fairytale of the American storyline, good-intentioned people who put themselves into play have a crack at finding what really matters. In the case of the ABC TV show The Bachelor, it's about following your heart to find love. In the case of politics, it's about taking a stand...

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Aging And Anxiety: Preparing For Financial And Physical Aspects of Getting Older

(3) Comments | Posted March 5, 2012 | 11:20 AM

As a baby boomer demographic expert, I know the statistics. You name it. Boomers aren't ready for it. For years, we have been in denial about aging. And who wouldn't be? Expecting to reap the rewards of the longevity bonus, this is a generation that has had better health, education...

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Dead Presidents Day: The Assassination of Shared Values

(0) Comments | Posted February 20, 2012 | 5:52 AM

Baby Boomers are old enough to remember a time in our lives when everybody we knew "Liked Ike." At least, I thought we all did. That was around the same time the first television sets were trickling into Chicago, so the ethos of a nation was more defined by the...

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From Grammys to Grandpas: A Generation Fierce with Age

(7) Comments | Posted February 15, 2012 | 7:35 AM

I am here to declare the death of serene old age. My proof: Grammys 2012. From McCartney to Raitt, from the Beach Boys to Springsteen. And if that's not enough, we've got Madonna at the Super Bowl and Billy Crystal at the Oscars. And don't forget Joan Rivers, at the...

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JCP: Cutting Out Coupons and Boomers

(0) Comments | Posted January 31, 2012 | 4:31 PM

When I was in my thirties and forties, making big bucks, taking on debt and not even close to calling the shots in either my personal or professional life, I thought coupons were beneath me. But even then, I didn't scream at dollars off the way J.C. Penney's new advertising...

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The Dangerous Side of the Streep: Spiritual Lessons From Meryl and Margaret

(5) Comments | Posted January 18, 2012 | 2:36 PM

Those of us who are 50-plus identified way too closely with what has now become known as Meryl Streep's "senior moment." To a person, we squirmed uncomfortably when Meryl Streep forgot her glasses on the way to the podium of the 69th Annual Golden Globe Awards. Only when she bravely...

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My Doctorate in Tebowing

(4) Comments | Posted January 17, 2012 | 10:17 AM

True believers have spun into overdrive regarding the Tim Tebow miracle: a synchronicity that falls into the same category of mystic coincidence that sent me to get my doctorate in religion from Vanderbilt University in the first place.

In fact, the questions the Tebow phenomenon raise -- and just...

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Personal Baggage: The Iowa Caucus UnPacking Checklist

(0) Comments | Posted January 6, 2012 | 2:58 PM

If the Republican primaries are providing us with one useful take-away, it's this. We are a confused country. We are confused politically. But many of us are also confused personally, philosophically and spiritually.

The issue at the epicenter of our confusion centers on what to do about...

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Stop Scaring Boomers: Why Social Security Matters

(0) Comments | Posted September 22, 2011 | 12:27 PM

Old people have irreplaceable value. If you don't want to take it from me, take it from the birds and monkeys. Quoting Harvard Medical School's Dr. George Vaillant: "Among jackdaws and chimpanzees... the young are unable to alert their fellows, but the alarms of the elderly are taken very seriously."

...
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Calling All Generations: Put an End to Boomer Bashing

(1) Comments | Posted June 15, 2011 | 7:17 PM

Every time I write anything about the boomer generation, I brace myself for the responses, like the comment on my most recent submission on The Huffington Post about the Academy Awards that read, "No one likes the boomers. Neither the people older, nor the people younger. We are...

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A Hope-Less Oscars: Two Generations With One Blow

(101) Comments | Posted February 28, 2011 | 2:09 PM

When Bob Hope took the Oscars podium last night, the life of two generations passed before our eyes. Transmitted through the magic of black and white kinescope, his wry vitality cut through the sea of sparkly space-age metallic draped on dewy bodies, reminding me how much can be lost...

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The Betty White vs. Joan Rivers Superbowl: Women and Aging

(21) Comments | Posted February 10, 2011 | 8:25 AM

I am a woman of many Superbowls. I am also a marketer specializing in the Boomer woman demographic. As such, I am always on the hunt for the one commercial that most clearly reveals cultural trends regarding attitudes about women and aging.

Last year, there was no question that a...

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The Academy Awards: Oscar Salutes Grown-Up Women

(0) Comments | Posted March 9, 2010 | 10:14 AM

The big news of the 2010 Oscars was that for the first time in Academy Awards history, a woman was given the top award for "Best Director." Then her film, The Hurt Locker, went on to win "Best Picture." This was not just any woman, mind you. This was a...

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Grammys Are Off Their Rocker

(39) Comments | Posted February 2, 2010 | 3:46 PM

The Grammys needs a new name next year. Call it the "Young and Nubile Awards", or the "It's Okay to be an Older Man But Not An Older Woman Awards", but there was nary a real live Grammy in sight at Sunday's festivities -- despite the fact that it was...

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Chaos and Opportunity: The Vibrant Woman's Pledge

(0) Comments | Posted January 13, 2010 | 2:37 PM

I was seated in a circle of my friends, one-by-one bemoaning the state of the world. The all-too-familiar "hell in a hand basket" kvetch went something like this: "Health Insurance Reform," to which we all responded "Oy." "Greed on Wall Street." "Oy." "Tiger Woods." "Oy." "Unemployment, terrorism, global warming." "Oy,...

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A New Year: Adieu To The Oughts

(2) Comments | Posted December 30, 2009 | 1:00 PM

The thought is just dawning on many of us that we are not simply celebrating a new year, but a new decade. And even more to the point, nobody's talking much about the dawn of a new era. In fact, it feels like we barely made it through the first...

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The Baby Boomer Holiday Ritual: Wishing You Merry Resilience

(0) Comments | Posted December 7, 2009 | 11:03 AM

Baby Boomers have seen many winter holiday moons. We know how to turn out a great stuffing, light the yule log and find the perfect gift at the best price. So why, after all these years, do things sometimes spin out of our control--especially, it seems--during the holiday season? And...

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