Carol Pierson Holding
GET UPDATES FROM Carol Pierson Holding
Carol Pierson Holding writes on environmental issues and social responsibility for policy and news publications, including the Carnegie Council's Policy Innovations, Harvard Business Review, San Francisco Chronicle, India Times, and many websites. Her articles on corporate social responsibility can be found at CSRHUB.com, a website that provides sustainability ratings data on 5,000 companies worldwide. Carol holds degrees from Smith College and Harvard University.

Blog Entries by Carol Pierson Holding

Energy Transparency Key to Greening Buildings

(1) Comments | Posted May 23, 2012 | 5:34 PM

Why isn't technology solving our energy problems? As venture capitalist Elton Sherwin discovered, you have to get people to buy the technology first.

Sherwin invested in energy efficiency devices that had huge potential, only to see them flounder in the market. That's why he got involved...

Read Post

A Better Idea for Branding Public Transit

(7) Comments | Posted May 8, 2012 | 6:12 PM

An Atlantic Cities blog posed a question that consistently bedevils environmentalists: "How do we break Americans' love for the automobile?" A love enhanced by auto makers who have used design and advertising to reinforce the link between sex and cars.

The blog was inspired by...

Read Post

EPA Protects West Coast Ports Besieged by Coal

(6) Comments | Posted April 25, 2012 | 11:18 AM

In a much-anticipated move, the EPA has called in the Army Corps of Engineers to review plans for West Coast coal ports. Finally, alarmed environmentalists and frightened local residents are getting help from the federal government.

In December 2010, I first heard about a proposed...

Read Post

Why Facebook Needs Female Board Members

(18) Comments | Posted April 10, 2012 | 1:28 PM

As has been widely reported, Facebook -- the social media company about to go public and possibly become the world's 5th largest company -- has no female board members. Putting aside moral objections, why is this so terrible? Because it limits the company's profitability, curbs innovation and, scariest...

Read Post

Shell's Lawsuit Against Environmental Organizations Courts Disaster

(6) Comments | Posted March 21, 2012 | 9:44 PM

Shell is suing 12 environmental organizations to preempt legal challenges to exploration in the Arctic Ocean. The environmental groups include, among others, the Center for Biological Diversity, the National Audubon Society, Oceana (full disclosure: Oceana is a source for CSRHub ratings) and the Sierra Club. Crazy...

Read Post

McKibben's Extreme Energy: Why Not Frack?

(7) Comments | Posted March 6, 2012 | 5:09 PM

Bill McKibben, the environmentalist, prolific author, former New Yorker writer, and founder of grassroots green organization 350.org, wrote a review of two books and a film on hydraulic fracturing for last week's New York Review of Books. Until I read this piece, titled "Why Not Frack?" I shared...

Read Post

Heartland Institute's Climate Skeptics vs Children: Bet on the Kids

(7) Comments | Posted February 23, 2012 | 5:00 PM

2012-02-21-Ravenrecycling.jpg
Image Source: Michelle Landwehr (permission granted)

Last week, someone posing as a Heartland Institute board member persuaded one of its staff members to send to a "new email" a board package, which he then released to environmental activist websites. The package...

Read Post

Is Business Support for Communities Waning?

(3) Comments | Posted February 8, 2012 | 9:18 AM

Harvard Business School just released its first study of US competitiveness, reporting that almost two-thirds of US businesses will locate their new plants outside the US. President Obama addressed the issue in his State of the Union address, citing the same blocks to US competitiveness the study does,...

Read Post

Why Mileage-Based Insurance Should Be a Federal Mandate

(5) Comments | Posted January 19, 2012 | 4:30 PM

In this election season, we're hearing a lot about reducing the role of the federal government. Letting the states decide the issues. Turning national legislation like Roe v. Wade back to the states. Even shuttering federal agencies like the EPA. The cry for smaller government runs through both Republican and...

Read Post

Fixing BP's Big Fix

(0) Comments | Posted January 4, 2012 | 2:52 PM

2012-01-04-nalcocorexit3.jpg
Image Source: Nalco Corexit 9500 MSDS sheet from http://www.msds.com

BP is putting a lot of money behind a TV commercial that opens with "This was the Gulf's best tourism season in years." In the sixty-second spot, businesses in Gulf...

Read Post

Roasting by an Open Fire: Eco-Friendly or Health Threat?

(12) Comments | Posted December 23, 2011 | 3:58 PM

A Tacoma-Pierce County WA Task Force just sent its recommendations to the Puget Sound Clean Air Agency about how to reduce soot in the air to meet EPA standards. The soot is created partly by diesel vehicles and industry, but the most (53%) is from wood burning stoves...

Read Post

Union Rats' New Focus: Asbestos

(5) Comments | Posted December 12, 2011 | 12:46 PM

2011-12-11-AsbestosRat.jpg
When a friend sent me this photo of a giant inflatable rat wearing a sign "Asbestos Kills," the first thing I thought of was Bahar Gidwani's March 2011 post on CSRHUB blog (full disclosure: CSRHUB is my...

Read Post

Occupy Movement Pushes CSR to the Tipping Point

(0) Comments | Posted November 22, 2011 | 9:04 AM

Banks are big proponents of CSR (Corporate Social Responsibility). They give extensively to charities, pay their employees generously and contribute to the environment with LEED certified buildings and sustainable operating practices. They measure and monitor the results of their CSR investment, keep close tabs on their brands and reputations. So...

Read Post

Mother Nature Occupies Wall Street

(19) Comments | Posted November 12, 2011 | 5:20 PM

"Nature is party to all our deals and decisions, and she has more votes, a longer memory, and a sterner sense of justice than we do."
- Wendell Berry, Author and Activist

Berry's belief in nature's influence was powerfully validated on October 29, the day that Occupy Wall Street's...

Read Post

Auto Industry Market Leaders Validate Car Sharing

(1) Comments | Posted October 27, 2011 | 12:46 PM

In the early 2000s, car sharing was a small-time counter-cultural service offered by community organizations in liberal and university markets. You heard about bigger companies tip-toeing around the market. Enterprise quietly started renting its cars by the hour to local residents in 2007.

Then suddenly, in the...

Read Post

Why Logging US National Forestland to Sell Timber to China Is a Really Bad Idea

(21) Comments | Posted October 18, 2011 | 11:23 AM


Countries around the world are working harder than ever to save their forests. Brazil's 80% Amazon deforestation reduction target will be met by 2016, four years earlier than promised. In 1998 China banned tree cutting to preserve its forests after the loss of trees caused flooding along...

Read Post

The Electric Car Branding Trick Even Nissan's Leaf Is Missing

(26) Comments | Posted September 28, 2011 | 12:18 PM

In the past ten years, environmentally-friendly cars have become a fixture in advertising. First came the Prius. Then BMW claimed its electric batteries boost performance, great for boosting the entire BMW brand. Chevy Volt, an electric hybrid, hypes range, innovation and American values, trying to minimize its differences from traditional...

Read Post

An Alternate Diagnosis for Bleak Consumers

(6) Comments | Posted September 14, 2011 | 10:36 AM

The U.S. consumer society is built on a slew of deeply imbedded cultural norms, from keeping up with the Joneses to the idea that shopping makes you feel better to President George W. Bush's exhortation after 9/11 that shopping is patriotic. So it is puzzling that, despite the fact that...

Read Post