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Carol Roth
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Carol Roth is a business strategist, deal maker and author of the New York Times, Wall Street Journal and USA Today bestselling book, The Entrepreneur Equation. She has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals and develop brand loyalty programs.

Carol is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Additionally, Carol’s Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.

Entries by Carol Roth

How One Entrepreneur Is 'Marrying' a Passion for Design and Equality

(0) Comments | Posted June 3, 2014 | 12:01 AM

After working for several years as a freelance artist, designer Cybelle Elena started a small clothing company called Recyclabelle out of her apartment in Los Angeles. Being both business owner and designer gave her the flexibility to take on custom commissions, including a number of wedding dresses. While she loved...

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Duct Tape Selling for Small Business

(0) Comments | Posted May 12, 2014 | 12:37 PM

Sales can be the bane of a small business owner's existence. Limited budgets and limited time sometimes put a constraint on profits. So how can you sell more effectively? I caught up with marketing expert John Jantsch, author of the new book Duct Tape Selling - Think Like a Marketer,...

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Collaboration Is the New "Black": Tips for Your Next Collaboration

(0) Comments | Posted May 2, 2014 | 11:20 AM

When Andrea Cohen, Founder and Lead designer of the UK-based professional women's clothing line No. 35 was approached to contribute some pieces for use on CBS' hit TV show, The Good Wife, the opportunity was one she couldn't pass up. While a misunderstanding almost derailed the opportunity, it eventually led...

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For Small Business, Technology Is Creating, Not Costing, Jobs

(0) Comments | Posted April 16, 2014 | 2:32 AM

At the top of the list of concerns for Americans for many years running now has been one four-letter word: jobs. We still have far too many people under-employed and unemployed, as well as a lower workforce participation rate, due in part to many potential workers giving up hope on...

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Obama's Economic Interference

(0) Comments | Posted March 17, 2014 | 4:42 PM

There have been many criticisms of President Obama, culminating in his new-low 41 percent approval rating, as reported by a recent WSJ/NBC News poll. Of all of them, the most frustrating may well be his complete lack of understanding of the concept of unintended consequences.

We are living...

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How to Get Your Small Business Unstuck

(0) Comments | Posted March 4, 2014 | 5:51 PM

Running a business, especially a small business, is hard work. From time to time, business owners working on their businesses, find that they hit a wall or a plateau -- they get "stuck", so to speak. So how do you get "unstuck," whether you have been in business for a...

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The PR Problem With Public Relations Firms

(5) Comments | Posted February 26, 2014 | 1:37 PM

Public relations can be a valuable way for businesses and experts to establish credibility, raise their profiles, create awareness and find new customers. However, with public relations being an art and not a science and with the landscape changing so much over the past few years, many PR pros today...

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How to Write More and Write Quickly

(0) Comments | Posted February 4, 2014 | 5:30 PM

Small business owners have a lot of writing to do. Keeping up with writing for social media, blog posts, books or client presentations can be one of the most challenging things to do effectively. Here are a few ways to cast aside your writer's block and write more prolifically.

1....

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3 Ways To Increase Employee Retention

(0) Comments | Posted January 14, 2014 | 1:38 PM

Last week's job numbers had some clear weakness. While we are creating jobs (74,000 new ones reported), we aren't creating nearly enough of them. And while unemployment decreased to a still-too-high 6.7 percent, the decrease was due to many people giving up on their search for work, and leaving the...

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Small Business Owners Should Beware of Pursuing R.O.E. (Return on Ego)

(0) Comments | Posted January 13, 2014 | 11:54 AM

Technology has blown the doors wide open for many entrepreneurs and would-be entrepreneurs to pursue myriad opportunities. But how do you decide which ones to pursue? The key is to pursue the opportunities that further your goals, not your ego.

As an entrepreneur, would be entrepreneur (or even as an...

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Tax Responsibility Rests With the Government, Not the Rich

(2) Comments | Posted December 2, 2012 | 9:01 PM

What would you do if every time that you gave your child allowance, he or she spent it and then some?

What if over a period of years, your child not only spent its allowance regularly, but racked up credit card debt -- debt that you are responsible for --...

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The Petraeus Scandal Creates a Thicker Glass Ceiling for Women

(8) Comments | Posted November 27, 2012 | 4:49 PM

As pathetic as the sex "scandal" (Triangle? Quadrangle? Pentagon?) surrounding General David Petraeus has become, it has created some serious consequences. One of the most far-reaching and overlooked consequences is that it is reinforcing the professional glass ceiling for women.

That's right: This scandal will invariably hurt business and...

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Cost Concerns Lead Small Business to Revert From Outsourcing to 'DIY'

(2) Comments | Posted October 18, 2012 | 2:22 PM

For a while, the mantra in small and medium-sized business was that 'time is money.' However, with tough economic times continuing, that has changed to 'money is money,' leading businesses that previously looked for outsourcing opportunities to now bring some of those business functions back in house. It's a reversal...

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National Dialogue Falling Prey to Sesame Street Headlines

(1) Comments | Posted October 10, 2012 | 11:17 AM

With the debates surfacing Mitt Romney's suggestion to cut federal funding to PBS, Americans became mired in a challenge that has been facing us even more than usual over the past year: lack of context. There is a constant rush to judgment based on both headlines and partisan lines that...

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Sandy Weill's Bank Breakup Hindsight isn't 20-20

(5) Comments | Posted August 7, 2012 | 12:24 PM

Sanford "Sandy" Weill, one of the individuals at the forefront of the Glass-Steagall Act repeal in 1999, sent waves through Wall Street when he recently changed his position. In a CNBC interview, Weill not only called for the banks to be broken up, but he said generally that...

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Are We Killing Sexuality?

(10) Comments | Posted July 9, 2012 | 3:38 PM

Are scantily clad men and women, nudity or even pornography shocking anymore? Our liberal culture means that you almost can't view an advertisement, movie or music video without seeing nearly everything, or in some cases everything, being put out there. While sex sells and I love that people are comfortable...

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Interview With Minimus CEO Paul Shrater: A Small Business Based on Small Items Turning 9

(1) Comments | Posted July 6, 2012 | 4:31 PM

On July 6, Minimus.biz, a niche e-commerce company that focuses on travel-sized and individual-sized items, celebrates entering its ninth year in business. I had the opportunity to interview Paul Shrater, its cofounder, to explore how the company went from a boot-strapped startup to one that Internet Retailer named to its...

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Mitt Romney, Private Equity and Apples and Oranges

(60) Comments | Posted May 28, 2012 | 6:01 PM

Attacks against Mitt Romney and his private equity background with Bain Capital continue and are likely to be a cornerstone of the Democratic and media dialogue during the remainder of the campaign. President Obama lamented that at Bain, Romney worked to "maximize profits" for investors, not to benefit...

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Four Steps to Managing Your Online Reputation

(1) Comments | Posted May 22, 2012 | 12:09 PM

Every business dreams of having something go "viral," but sometimes it happens when you least expect it or with unexpected outcomes. For a small business, this can be especially daunting as online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds...

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5 Lessons Your Startup Business Can Learn From Oprah and OWN

(4) Comments | Posted April 4, 2012 | 12:03 PM

On Monday, Oprah Winfrey appeared on CBS This Morning and was candid that her experience launching her OWN network was not as she had expected (you can view the video clip at the end of this piece), which mirrors the experience of almost every entrepreneur. She said that...

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