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Caroline Giegerich
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Caroline Giegerich is a Tedx speaker and recovering digital addict. She has spent 14 years as a digital strategist, tech blogger and social media consultant. After realizing the need for balance, she became a digital detox encourager helping others to re-connect to the physical world and loved ones. She is the Founder and Editor of Daily Marauder, a site devoted to the digital landscape.

Previously, she was Executive Director of Consumer Engagement for Smashbox Cosmetics, VP, Innovations at Initiative and Manager of Emerging Platforms & Technologies at HBO leveraging new opportunities in the digital space. She started her career in television as Associate Manager of HBO on Demand managing product marketing on popular campaigns like the last season of The Wire.

Entries by Caroline Giegerich

The Two Most Important Days in Your Life

(1) Comments | Posted May 18, 2015 | 2:18 PM


Yesterday, my baby sister Mel Giegerich graduated college at Davidson College in North Carolina. Yesterday, many of your loved ones graduated as well. You attended commencement services and sat proudly in your seats beaming as you watched your loved one walk across the...

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Becoming Wonder Woman

(0) Comments | Posted April 7, 2015 | 8:00 PM

Today is my Granny's 85th birthday.


Granny and I

When I was eight years old, I rushed into the kitchen afflicted with a cut on my wrist. She cocked one eyebrow, looked down her glasses and calmly responded in her Southern drawl...

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Love and Happiness

(0) Comments | Posted November 17, 2014 | 3:32 PM

Source: Waffle House Facebook Page

We're all searching for it. Some search with running shoes. Some with wine glasses. Some fire up online sites and mobile apps hunting "the one." I found mine in a Waffle House in Wytheville, Virginia.

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See No Evil, Hear No Evil, FEEL Nothing

(0) Comments | Posted September 15, 2014 | 11:57 AM

2014-09-11-September11Memorial.jpg September 11th Memorial, New York City

A month ago, I caught up over cocktails with a college friend I hadn't seen in over 10 years. When he walked through the door of the dimly-lit bar in lower Manhattan, I squeezed my eyes tight...

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The Yard Sale

(0) Comments | Posted June 25, 2014 | 12:22 PM

Los Angeles, CA

It's a beautiful day in Los Angeles. The sun is shining its ubiquitous CareBear stare. I've been up since 6AM pricing a room full of superfluous objects which have been crowding my shelves for years. Decorative pillows, vases with ornamental ferns,...

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(0) Comments | Posted May 10, 2014 | 9:36 AM

Morning, Los Angeles

BEEP. Alarm clock.

Wiping the early morning crust from my eyes, I shoot up with the passion of a hunting dog that has just tracked its prey. Armed with a creative infusion, I do what I always do...

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The Age of Forgetfulness

(0) Comments | Posted March 8, 2014 | 10:14 AM


In January of 2007, Steve Jobs introduced the iPhone to the world. Email. iPod. Internet communicator. It was power in the palm of your hand. The smartphone extended our abilities by taking certain tasks and automating them from recipe organization to...

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Social Discovery: To Meet or Not to Meet

(1) Comments | Posted March 22, 2012 | 1:39 PM

This past week in Austin for SXSW, I let Highlight roll free with reckless abandon. If you're not familiar with the supposed darling of this year's SXSW, Highlight is a social discovery app meant to connect you with new people around you. My blurb in the...

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Bringing Hope Back

(0) Comments | Posted February 29, 2012 | 4:29 PM


This post was originally featured on All That Inspires Me.

HOPE. The image above was an ever-present portion of the discourse surrounding the 2008 presidential campaign, an image designed by artist Shepard Fairey. This poster evoked a direct link to...

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Physical Media, Meet Social Media. Fireworks.

(2) Comments | Posted February 17, 2012 | 2:21 PM


Two days ago, I returned from 10 days on the east coast to the note above on my car asking if I'd like to sell. As it happens, that's exactly what I want to do. I hadn't had the chance yet to post the...

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Holiday Light Show Death Match: High Tech Style

(1) Comments | Posted December 22, 2011 | 2:21 PM

Ah, the holidays. The smell of freshly sawed pine in the air and a tower of sugary treats left unattended on that table outside your office. What better time for this year's Holiday Light Show Death Match? This year, both brands and residents alike submitted serious contenders for the death...

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Notes from the Underground: The Art Below

(0) Comments | Posted September 8, 2011 | 10:31 AM

Photo Credit:

As a former New Yorker and daily commuter on the New York City subway, it never dawned on me that the transportation system itself could be a form of art. In the daily grind that is a...

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Jump!! LA: Art in the Streets

(4) Comments | Posted August 2, 2011 | 5:21 PM

This week marks the last week of the first major survey of graffiti art in the United States: Art in the Streets at the MOCA at Geffen Contemporary. One of MOCA LA's most popular exhibits comes to a close August 8th. To commemorate one of the most intriguing and vibrant expressions of street art, Jump!! comes to LA. Jump!! began in 2008 in New York City as an event meant to re-invent art by expressing as much joy as possible in front of it. Much in the way in which graffiti art is meant to re-invent the wall over which it's sprayed, bodies become the throw up.

Artist: Barry McGee and Josh Lazcano

Photo: Daily Marauder

Artist: Mr. Cartoon

Photo Credit: Jenn Strauss

Artist: Retna

Photo Credit: Cris Dobbins

Artist: Nomade

Photo Credit: Matthew Jekowsky

Artist: Risk

Photo Credit: Cris Dobbins

Artist: Kenny Scharf

Photo Credit: Cris Dobbins

Artist: Andre

Photo Credit: Cris Dobbins

Artist: Banksy

Photo Credit: Cris Dobbins

Artist: Barry McGee and Josh Lazcano

Photo Credit: Daily Marauder


Artist: Banksy

Photo Credit: Cris Dobbins

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The Future of News: Flipboard vs. The Daily

(2) Comments | Posted February 17, 2011 | 9:50 AM

This is an edited version of a post that originally ran at The Daily Marauder


Taking a stance on Flipboard vs. The Daily, two iPad applications which supply news content to their audiences, highlights the friction between old...

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Thanksnerding: One Part Nerd, All Parts Thanksgiving

(1) Comments | Posted November 26, 2010 | 4:00 PM


As I see it, you have two choices at the holidays: spend it with your family or spend it with friends. Each has their merits of course, although in my case, spending it with friends usually involves considerably more alcohol. And this is why,...

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Is Ping the MySpace Music Slayer?

(5) Comments | Posted September 7, 2010 | 2:29 PM


Since Apple's Wednesday announcement of the social network for music, Ping, the service has been called a MySpace killer. At the core of the Apple fan boy or girl, is an ethos that Apple can and will continuously do it...

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Dating in a Digital Universe

(3) Comments | Posted March 25, 2010 | 2:39 AM


Love. The most mysterious game in the universe. In the early 1900's, romance was a game dominated by courtships and letter writing. Fast-forward to current affairs in a world filled with digital devices and always-streaming media, the game has become light years more confusing....

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May the Force Be With You: Move It With Your Mind

(3) Comments | Posted March 4, 2010 | 12:39 PM

Scott Susskind from the IPG Lab using the Neurosky headset while playing Neuroboy

A few days ago, I was introduced to Neurosky's brain-computer interface technology. In essence, Neurosky's unit senses brain activity noting general levels of attention and meditation. The unit then...

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Got Mobile App Developers? TheyMakeApps Does

(2) Comments | Posted February 4, 2010 | 10:31 AM


As someone who prides herself on being a digital nerdstress, I often field questions from folks looking for mobile app developers. It's very analogous to that moment where someone texts you looking for a good restaurant or bar in their neighborhood.

iPhone users...

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Picture Yourself in Times Square: I'm on TV

(0) Comments | Posted December 16, 2009 | 4:06 PM

Sunday, December 13th, 2009. 1:00PM. Times Square. If you happened to be walking through the tourist-infested crowd in Times Square over the weekend, you might have seen me and my red hoodie smiling back at you. My inner monologue would have been, "I don't know why you're braving Times Square...

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